Cancer Council vs Maui Jim:Which is more popular?
In September 2026, Maui Jim had more branded searches than Cancer Council among sunglasses brands in Australia. Maui Jim had about 8,100 branded searches, while Cancer Council had 5,400. Maui Jim made up 6.5% of all sunglasses brand searches we track, and Cancer Council accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Cancer Council and Maui Jim each appeared in three of the five answers. Cancer Council and Maui Jim were each mentioned first in two of the four answers.
Who do people search for more?
Maui Jim, about 50% more searches than Cancer Council
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cancer Council and Maui Jim were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cancer Council and Maui Jim were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Szade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“What are the best sunglasses brands in Australia?”
Asked ChatGPT
“Which polarised sunglasses should I buy?”
Asked ChatGPT
“What are good Australian sunglasses brands?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarised sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cancer Council or Maui Jim more popular in search?
This chart shows how often people search Google for Cancer Council and Maui Jim by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.
Share of searches by month for Maui Jim, Cancer Council. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Carrera | Maui Jim | Poppy Lissiman | Cancer Council | OTIS | Szade | Bollé | Local Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.1% | 8.5% | 10.4% | 7% | 7% | 8.5% | 4.7% | 2.5% | 1.4% | 1.6% | 0.76% |
| Nov 2025 | 26.7% | 17.9% | 8% | 8% | 5.3% | 6.5% | 17.9% | 4.4% | 2.4% | 1.3% | 1% | 0.7% |
| Dec 2025 | 32.9% | 18% | 8% | 8% | 6.6% | 6.6% | 9.8% | 4.4% | 2.4% | 1.3% | 1.3% | 0.71% |
| Jan 2026 | 30.8% | 16.9% | 9.2% | 9.2% | 7.5% | 6.2% | 9.2% | 5% | 2.2% | 1.2% | 1.8% | 0.76% |
| Feb 2026 | 33.3% | 18.2% | 8.2% | 8.2% | 6.6% | 6.6% | 8.2% | 4.4% | 2.4% | 1.3% | 1.6% | 0.89% |
| Mar 2026 | 28.5% | 19% | 10.4% | 8.5% | 5.7% | 6.9% | 10.4% | 4.6% | 2% | 1.7% | 1.4% | 0.92% |
| Apr 2026 | 29.9% | 20% | 8.9% | 8.9% | 6% | 6% | 8.9% | 4.9% | 2.6% | 2.1% | 1.1% | 0.79% |
| May 2026 | 30.8% | 20.6% | 11.3% | 7.5% | 6.1% | 6.1% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.67% |
| Jun 2026 | 29.5% | 19.7% | 10.8% | 10.8% | 7.2% | 5.9% | 7.2% | 3.9% | 1.7% | 1.7% | 1.1% | 0.64% |
| Jul 2026 | 27.6% | 22.6% | 10.1% | 10.1% | 8.2% | 5.5% | 6.7% | 3.7% | 1.9% | 1.9% | 1% | 0.6% |
| Aug 2026 | 29.3% | 24% | 8.8% | 8.8% | 5.8% | 5.8% | 7.2% | 3.9% | 2.1% | 2.1% | 1.4% | 0.78% |
| Sep 2026 | 32.3% | 17.7% | 11.8% | 7.9% | 6.5% | 6.5% | 6.5% | 4.3% | 2.3% | 1.9% | 1.3% | 1% |
How has the Cancer Council and Maui Jim comparison changed over the last 12 months?
3 findings
- Maui Jim was ahead of Cancer Council in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cancer Council’s share of searches among sunglasses brands in Australia moved from 4.7% to 4.3%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia moved from 7% to 6.5%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia sunglasses brands in September 2026?
1 change
In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cancer Council’s and Maui Jim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cancer Council
1 branded search term
- cancer council sunglasses
Maui Jim
1 branded search term
- maui jim
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