Oakley vs Quay:Which is more popular?
In September 2026, Oakley had more branded searches than Quay among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Quay had 9,900. Oakley made up 32.3% of all sunglasses brand searches we track, and Quay accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Oakley appeared in four of the five answers and Quay in one. Oakley was mentioned before Quay in three out of four answers.
Who do people search for more?
Oakley, about 4 searches for every 1 for Quay
Who does AI mention more?
Oakley, mentioned in 4 of 5 answers, Quay in 1
Who does AI recommend more?
Oakley, named ahead of Quay in 3 of 4 answers
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Quay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oakley was listed before Quay in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Szade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“What are the best sunglasses brands in Australia?”
Asked ChatGPT
“Which polarised sunglasses should I buy?”
Asked ChatGPT
“What are good Australian sunglasses brands?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarised sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Oakley or Quay more popular in search?
This chart shows how often people search Google for Oakley and Quay by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.
Share of searches by month for Oakley, Quay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Carrera | Maui Jim | Poppy Lissiman | Cancer Council | OTIS | Szade | Bollé | Local Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.1% | 8.5% | 10.4% | 7% | 7% | 8.5% | 4.7% | 2.5% | 1.4% | 1.6% | 0.76% |
| Nov 2025 | 26.7% | 17.9% | 8% | 8% | 5.3% | 6.5% | 17.9% | 4.4% | 2.4% | 1.3% | 1% | 0.7% |
| Dec 2025 | 32.9% | 18% | 8% | 8% | 6.6% | 6.6% | 9.8% | 4.4% | 2.4% | 1.3% | 1.3% | 0.71% |
| Jan 2026 | 30.8% | 16.9% | 9.2% | 9.2% | 7.5% | 6.2% | 9.2% | 5% | 2.2% | 1.2% | 1.8% | 0.76% |
| Feb 2026 | 33.3% | 18.2% | 8.2% | 8.2% | 6.6% | 6.6% | 8.2% | 4.4% | 2.4% | 1.3% | 1.6% | 0.89% |
| Mar 2026 | 28.5% | 19% | 10.4% | 8.5% | 5.7% | 6.9% | 10.4% | 4.6% | 2% | 1.7% | 1.4% | 0.92% |
| Apr 2026 | 29.9% | 20% | 8.9% | 8.9% | 6% | 6% | 8.9% | 4.9% | 2.6% | 2.1% | 1.1% | 0.79% |
| May 2026 | 30.8% | 20.6% | 11.3% | 7.5% | 6.1% | 6.1% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.67% |
| Jun 2026 | 29.5% | 19.7% | 10.8% | 10.8% | 7.2% | 5.9% | 7.2% | 3.9% | 1.7% | 1.7% | 1.1% | 0.64% |
| Jul 2026 | 27.6% | 22.6% | 10.1% | 10.1% | 8.2% | 5.5% | 6.7% | 3.7% | 1.9% | 1.9% | 1% | 0.6% |
| Aug 2026 | 29.3% | 24% | 8.8% | 8.8% | 5.8% | 5.8% | 7.2% | 3.9% | 2.1% | 2.1% | 1.4% | 0.78% |
| Sep 2026 | 32.3% | 17.7% | 11.8% | 7.9% | 6.5% | 6.5% | 6.5% | 4.3% | 2.3% | 1.9% | 1.3% | 1% |
How has the Oakley and Quay comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Quay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia moved from 28.5% to 32.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in Australia moved from 10.4% to 7.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for Australia sunglasses brands in September 2026?
2 changes
In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%.
In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oakley’s and Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sunglasses brands
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