Brandwave

How popular isOakley?

In September 2026, people searched for Oakley by name about 40,500 times in Australia, a 22.4% increase from the previous year. These searches made up 32.3% of all Australia sunglasses brand searches, placing Oakley first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about sunglasses brands, Oakley appeared in four of the five answers and was the third most recommended of the 12.

Search and AI answers in September 2026

Oakley is the most searched of 12 competitors and the third most recommended in AI answers.

  1. OakleyShare of searches 32.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Ray-BanShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Le SpecsShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. QuayShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. CarreraShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oakley is the third most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Le Specs2nd
  3. Oakley3rd
  4. Maui Jim4th
  5. Cancer Council5th
  6. OTIS6th
  7. Quay7th
  8. Poppy Lissiman8th
  9. Carrera–
  10. Szade–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Szade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about sunglasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which sunglasses brands compete with Oakley?

Oakley against sunglasses brands in Australia, by month

Share of searches by month for Oakley, Ray-Ban, Le Specs, Quay, Carrera, Maui Jim, Poppy Lissiman, Cancer Council, OTIS. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleyRay-BanLe SpecsQuayCarreraMaui JimPoppy LissimanCancer CouncilOTISSzadeBolléLocal Supply
Oct 202528.5%19.1%8.5%10.4%7%7%8.5%4.7%2.5%1.4%1.6%0.76%
Nov 202526.7%17.9%8%8%5.3%6.5%17.9%4.4%2.4%1.3%1%0.7%
Dec 202532.9%18%8%8%6.6%6.6%9.8%4.4%2.4%1.3%1.3%0.71%
Jan 202630.8%16.9%9.2%9.2%7.5%6.2%9.2%5%2.2%1.2%1.8%0.76%
Feb 202633.3%18.2%8.2%8.2%6.6%6.6%8.2%4.4%2.4%1.3%1.6%0.89%
Mar 202628.5%19%10.4%8.5%5.7%6.9%10.4%4.6%2%1.7%1.4%0.92%
Apr 202629.9%20%8.9%8.9%6%6%8.9%4.9%2.6%2.1%1.1%0.79%
May 202630.8%20.6%11.3%7.5%6.1%6.1%7.5%4.1%2.2%2.2%1%0.67%
Jun 202629.5%19.7%10.8%10.8%7.2%5.9%7.2%3.9%1.7%1.7%1.1%0.64%
Jul 202627.6%22.6%10.1%10.1%8.2%5.5%6.7%3.7%1.9%1.9%1%0.6%
Aug 202629.3%24%8.8%8.8%5.8%5.8%7.2%3.9%2.1%2.1%1.4%0.78%
Sep 202632.3%17.7%11.8%7.9%6.5%6.5%6.5%4.3%2.3%1.9%1.3%1%

  1. 1.Oakley

    32.3%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +3 points.

  2. 2.Ray-Ban

    17.7%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -6.3 points.

  3. 3.Le Specs

    11.8%

    Held 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +3 points.

  4. 4.Quay

    7.9%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Carrera

    6.5%

    Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  6. 6.Maui Jim

    6.5%

    Moved from 7th to 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  7. 7.Poppy Lissiman

    6.5%

    Moved from 5th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  8. 8.Cancer Council

    4.3%

    Held 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  9. 9.OTIS

    2.3%

    Held 9th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.

  10. 10.Szade

    1.9%

    Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Bollé

    1.3%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Local Supply

    1%

    Held 12th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.3 points.

Compare popularity between Oakley and its closest rivals

Every comparison with Oakley

11 comparisons

How has branded search demand for Oakley changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oakley in Australia rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia increased from 28.5% to 32.3%.
  • Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia peaked at 33.3% in February 2026 and was lowest at 26.7% in November 2025.

How did search popularity change for Australia sunglasses brands in September 2026?

6 changes

  1. In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches.

  2. In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches.

  3. In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%.

  4. In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%.

  5. In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%.

  6. In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%.

How are Oakley’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oakley sunglasses

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How the Brand Demand Index is measured

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