Local Supply vs Oakley:Which is more popular?
In September 2026, Oakley had more branded searches than Local Supply among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Local Supply had 1,300. Oakley made up 32.3% of all sunglasses brand searches we track, and Local Supply accounted for 1%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Oakley appeared in four of the five answers and Local Supply in none.
Who do people search for more?
Oakley, about 31 searches for every 1 for Local Supply
Who does AI mention more?
Oakley, mentioned in 4 of 5 answers, Local Supply in 0
Who does AI recommend more?
Oakley, the only one of the two named
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Local Supply did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ray-Ban1st
Le Specs2nd- Oakley3rd
Maui Jim4th
Cancer Council5th
OTIS6th
Quay7th
Poppy Lissiman8th
Carrera–- +2 more
Local Supply–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Supply0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“What are the best sunglasses brands in Australia?”
Asked ChatGPT
“Which polarised sunglasses should I buy?”
Asked ChatGPT
“What are good Australian sunglasses brands?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarised sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Local Supply or Oakley more popular in search?
This chart shows how often people search Google for Local Supply and Oakley by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.
Share of searches by month for Oakley, Local Supply. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Carrera | Maui Jim | Poppy Lissiman | Cancer Council | OTIS | Szade | Bollé | Local Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.1% | 8.5% | 10.4% | 7% | 7% | 8.5% | 4.7% | 2.5% | 1.4% | 1.6% | 0.76% |
| Nov 2025 | 26.7% | 17.9% | 8% | 8% | 5.3% | 6.5% | 17.9% | 4.4% | 2.4% | 1.3% | 1% | 0.7% |
| Dec 2025 | 32.9% | 18% | 8% | 8% | 6.6% | 6.6% | 9.8% | 4.4% | 2.4% | 1.3% | 1.3% | 0.71% |
| Jan 2026 | 30.8% | 16.9% | 9.2% | 9.2% | 7.5% | 6.2% | 9.2% | 5% | 2.2% | 1.2% | 1.8% | 0.76% |
| Feb 2026 | 33.3% | 18.2% | 8.2% | 8.2% | 6.6% | 6.6% | 8.2% | 4.4% | 2.4% | 1.3% | 1.6% | 0.89% |
| Mar 2026 | 28.5% | 19% | 10.4% | 8.5% | 5.7% | 6.9% | 10.4% | 4.6% | 2% | 1.7% | 1.4% | 0.92% |
| Apr 2026 | 29.9% | 20% | 8.9% | 8.9% | 6% | 6% | 8.9% | 4.9% | 2.6% | 2.1% | 1.1% | 0.79% |
| May 2026 | 30.8% | 20.6% | 11.3% | 7.5% | 6.1% | 6.1% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.67% |
| Jun 2026 | 29.5% | 19.7% | 10.8% | 10.8% | 7.2% | 5.9% | 7.2% | 3.9% | 1.7% | 1.7% | 1.1% | 0.64% |
| Jul 2026 | 27.6% | 22.6% | 10.1% | 10.1% | 8.2% | 5.5% | 6.7% | 3.7% | 1.9% | 1.9% | 1% | 0.6% |
| Aug 2026 | 29.3% | 24% | 8.8% | 8.8% | 5.8% | 5.8% | 7.2% | 3.9% | 2.1% | 2.1% | 1.4% | 0.78% |
| Sep 2026 | 32.3% | 17.7% | 11.8% | 7.9% | 6.5% | 6.5% | 6.5% | 4.3% | 2.3% | 1.9% | 1.3% | 1% |
How has the Local Supply and Oakley comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Local Supply in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Local Supply’s share of searches among sunglasses brands in Australia moved from 0.76% to 1%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia moved from 28.5% to 32.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for Australia sunglasses brands in September 2026?
2 changes
In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%.
Estimated monthly branded searches for Local Supply in Australia rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Local Supply’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Local Supply
1 branded search term
- local supply sunglasses
Oakley
1 branded search term
- oakley sunglasses
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