Sunglasses brands in Australia:Which are most popular?

Name: Sunglasses brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Oakley was the most searched sunglasses brand in Australia, accounting for 32.3% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Oakley and Le Specs were mentioned most often, in four of the five answers. Ray-Ban was recommended most often, coming first in two out of four responses that gave a list.

Follow sunglasses brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top sunglasses brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Oakley and Le Specs were mentioned most often, in four of the five answers. Ray-Ban was recommended most often, coming first in two out of four answers that gave a list. Le Specs was second, and Oakley was third. Carrera, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Oakley	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Le Specs	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Ray-Ban	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Maui Jim	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Cancer Council	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Poppy Lissiman	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Quay	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
OTIS	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Carrera	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Szade	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bollé	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Local Supply	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Szade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bollé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Local Supply0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunglasses brands

5 answers

Asked ChatGPT
“What are the best sunglasses brands in Australia?”
1. 1Maui Jim
2. 2Ray-Ban
3. 3Oakley
4. 4Le Specs
5. 5Cancer Council
6. 6Poppy Lissiman
Asked ChatGPT
“Which polarised sunglasses should I buy?”
1. 1Oakley
2. 2Maui Jim
Asked ChatGPT
“What are good Australian sunglasses brands?”
1. 1Le Specs
2. 2OTIS
3. 3Cancer Council
4. 4Quay
5. 5Poppy Lissiman
Searched Google, AI Overview
“sunglasses”
1. 1Ray-Ban
2. 2Oakley
3. 3Maui Jim
4. 4Le Specs
Searched Google, AI Overview
“polarised sunglasses”
1. 1Ray-Ban
2. 2Oakley
3. 3Le Specs
4. 4Cancer Council

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which sunglasses brands do people search for most?

This chart shows how often people search Google for each sunglasses brand by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.

Share of searches among sunglasses brands in Australia, by month

Month	Oakley	Ray-Ban	Le Specs	Quay	Carrera	Maui Jim	Poppy Lissiman	Cancer Council	OTIS	Szade	Bollé	Local Supply
Oct 2025	28.5%	19.1%	8.5%	10.4%	7%	7%	8.5%	4.7%	2.5%	1.4%	1.6%	0.76%
Nov 2025	26.7%	17.9%	8%	8%	5.3%	6.5%	17.9%	4.4%	2.4%	1.3%	1%	0.7%
Dec 2025	32.9%	18%	8%	8%	6.6%	6.6%	9.8%	4.4%	2.4%	1.3%	1.3%	0.71%
Jan 2026	30.8%	16.9%	9.2%	9.2%	7.5%	6.2%	9.2%	5%	2.2%	1.2%	1.8%	0.76%
Feb 2026	33.3%	18.2%	8.2%	8.2%	6.6%	6.6%	8.2%	4.4%	2.4%	1.3%	1.6%	0.89%
Mar 2026	28.5%	19%	10.4%	8.5%	5.7%	6.9%	10.4%	4.6%	2%	1.7%	1.4%	0.92%
Apr 2026	29.9%	20%	8.9%	8.9%	6%	6%	8.9%	4.9%	2.6%	2.1%	1.1%	0.79%
May 2026	30.8%	20.6%	11.3%	7.5%	6.1%	6.1%	7.5%	4.1%	2.2%	2.2%	1%	0.67%
Jun 2026	29.5%	19.7%	10.8%	10.8%	7.2%	5.9%	7.2%	3.9%	1.7%	1.7%	1.1%	0.64%
Jul 2026	27.6%	22.6%	10.1%	10.1%	8.2%	5.5%	6.7%	3.7%	1.9%	1.9%	1%	0.6%
Aug 2026	29.3%	24%	8.8%	8.8%	5.8%	5.8%	7.2%	3.9%	2.1%	2.1%	1.4%	0.78%
Sep 2026	32.3%	17.7%	11.8%	7.9%	6.5%	6.5%	6.5%	4.3%	2.3%	1.9%	1.3%	1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Oakley	32.3%	40.5K	+22.4%	+3 points
2, held 2nd	Ray-Ban	17.7%	22.2K	-18.1%	-6.3 points
3, held 3rd	Le Specs	11.8%	14.8K	+49.5%	+3 points
4, held 4th	Quay	7.9%	9.9K	0%	-0.9 points
5, moved from 6th to 5th	Carrera	6.5%	8.1K	+22.7%	+0.6 pointsmoved from 6th to 5th
6, moved from 7th to 6th	Maui Jim	6.5%	8.1K	+22.7%	+0.6 pointsmoved from 7th to 6th
7, moved from 5th to 7th	Poppy Lissiman	6.5%	8.1K	0%	-0.7 pointsmoved from 5th to 7th
8, held 8th	Cancer Council	4.3%	5.4K	+22.7%	+0.4 points
9, held 9th	OTIS	2.3%	2.9K	+20.8%	+0.2 points
10, held 10th	Szade	1.9%	2.4K	0%	-0.2 points
11, held 11th	Bollé	1.3%	1.6K	0%	-0.1 points
12, held 12th	Local Supply	1%	1.3K	+47.7%	+0.3 points

1.Oakley
32.3%
Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +3 points.
2.Ray-Ban
17.7%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -6.3 points.
3.Le Specs
11.8%
Held 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +3 points.
4.Quay
7.9%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.Carrera
6.5%
Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
6.Maui Jim
6.5%
Moved from 7th to 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
7.Poppy Lissiman
6.5%
Moved from 5th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
8.Cancer Council
4.3%
Held 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
9.OTIS
2.3%
Held 9th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.
10.Szade
1.9%
Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
11.Bollé
1.3%
Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Local Supply
1%
Held 12th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.3 points.

Which brand is most popular in search among sunglasses brands in Australia?

12 brands

In September 2026, Oakley was the most searched among sunglasses brands in Australia, with an estimated 40.5K branded searches, 32.3% of all searches for the 12 we track. Ray-Ban is in 2nd place, 14.6 percentage points behind at 17.7%.

Australia sunglasses brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Oakley	28.5% → 32.3%	33.3%Feb 2026	26.7%Nov 2025	1st
Ray-Ban	19.1% → 17.7%	24%Aug 2026	16.9%Jan 2026	2nd
Le Specs	8.5% → 11.8%	11.8%Sep 2026	8%Nov 2025	4th → 3rd
Quay	10.4% → 7.9%	10.8%Jun 2026	7.5%May 2026	3rd → 4th
Carrera	7% → 6.5%	8.2%Jul 2026	5.3%Nov 2025	6th → 5th
Maui Jim	7% → 6.5%	7%Oct 2025	5.5%Jul 2026	7th → 6th
Poppy Lissiman	8.5% → 6.5%	17.9%Nov 2025	6.5%Sep 2026	5th → 7th
Cancer Council	4.7% → 4.3%	5%Jan 2026	3.7%Jul 2026	8th
OTIS	2.5% → 2.3%	2.6%Apr 2026	1.7%Jun 2026	9th
Szade	1.4% → 1.9%	2.2%May 2026	1.2%Jan 2026	11th → 10th
Bollé	1.6% → 1.3%	1.8%Jan 2026	1%May 2026	10th → 11th
Local Supply	0.76% → 1%	1%Sep 2026	0.6%Jul 2026	12th

Each finding as a sentence

Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia increased from 28.5% to 32.3%.
Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia decreased from 19.1% to 17.7%.
Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in Australia increased from 8.5% to 11.8%.
Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in Australia decreased from 10.4% to 7.9%.
Across the 12 months ending September 2026, Carrera’s share of searches among sunglasses brands in Australia decreased from 7% to 6.5%.
Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia decreased from 7% to 6.5%.
Across the 12 months ending September 2026, Poppy Lissiman’s share of searches among sunglasses brands in Australia decreased from 8.5% to 6.5%.
Across the 12 months ending September 2026, Szade’s share of searches among sunglasses brands in Australia increased from 1.4% to 1.9%.
Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia peaked at 33.3% in February 2026 and was lowest at 26.7% in November 2025.
Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia peaked at 24% in August 2026 and was lowest at 16.9% in January 2026.
Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in Australia peaked at 11.8% in September 2026 and was lowest at 8% in November 2025.
Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in Australia peaked at 10.8% in June 2026 and was lowest at 7.5% in May 2026.
Across the 12 months ending September 2026, Carrera’s share of searches among sunglasses brands in Australia peaked at 8.2% in July 2026 and was lowest at 5.3% in November 2025.
Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia peaked at 7% in October 2025 and was lowest at 5.5% in July 2026.
Across the 12 months ending September 2026, Poppy Lissiman’s share of searches among sunglasses brands in Australia peaked at 17.9% in November 2025 and was lowest at 6.5% in September 2026.
Across the 12 months ending September 2026, Cancer Council’s share of searches among sunglasses brands in Australia peaked at 5% in January 2026 and was lowest at 3.7% in July 2026.
Across the 12 months ending September 2026, Le Specs rose from 4th to 3rd among sunglasses brands in Australia.
Across the 12 months ending September 2026, Quay fell from 3rd to 4th among sunglasses brands in Australia.
Across the 12 months ending September 2026, Carrera rose from 6th to 5th among sunglasses brands in Australia.
Across the 12 months ending September 2026, Maui Jim rose from 7th to 6th among sunglasses brands in Australia.
Across the 12 months ending September 2026, Poppy Lissiman fell from 5th to 7th among sunglasses brands in Australia.
Across the 12 months ending September 2026, Szade rose from 11th to 10th among sunglasses brands in Australia.
Across the 12 months ending September 2026, Bollé fell from 10th to 11th among sunglasses brands in Australia.
Across the 12 months ending September 2026, Cancer Council, OTIS and Local Supply held steady: their share of searches among sunglasses brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia sunglasses brands in September 2026?

8 changes

In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches.
In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches.
In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%.
In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%.
In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%.
In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%.
In September 2026, Poppy Lissiman lost share of searches among sunglasses brands in Australia, from 7.2% to 6.5%.
OTIS’s share of searches among sunglasses brands in Australia has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.

How are branded searches counted for sunglasses brands?

12 search terms

Each brand's share of searches among sunglasses brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.