Brandwave

Cancer Council vs Naked Sundays:Which is more popular?

In September 2026, Cancer Council had more branded searches than Naked Sundays among sunscreen brands in Australia. Cancer Council had about 22,200 branded searches, while Naked Sundays had 6,600. Cancer Council made up 17.3% of all sunscreen brand searches we track, and Naked Sundays accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Cancer Council appeared in all four answers and Naked Sundays in none.

Among sunscreen brands in Australia in September 2026

Who do people search for more?

Cancer Council, about 3 searches for every 1 for Naked Sundays

Cancer Council 22.2K searchesNaked Sundays 6.6K searches

Who does AI mention more?

Cancer Council, mentioned in every answer we collected

Cancer Council in 4 of 4Naked Sundays in 0 of 4

Who does AI recommend more?

Cancer Council, the only one of the two named

Cancer Council first in 3Naked Sundays never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cancer Council appeared in all four answers. Naked Sundays did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Council2nd
  3. Neutrogena3rd
  4. Bondi Sands4th
  5. Ultra Violette–
  6. Naked Sundays–
  7. Banana Boat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Cancer Council or Naked Sundays more popular in search?

This chart shows how often people search Google for Cancer Council and Naked Sundays by name. Each line represents a brand's share of searches for all seven sunscreen brands we track, month by month, from searches in Australia.

Cancer Council and Naked Sundays among sunscreen brands in Australia, by month

Share of searches by month for Cancer Council, Naked Sundays. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCancer CouncilNeutrogenaUltra VioletteNaked SundaysBondi SandsBanana Boat
Oct 202547.8%17.5%7.8%9.6%7.8%4.3%5.2%
Nov 202552.1%12.7%7%5.7%15.6%3.8%3.1%
Dec 202553.1%15.9%8.7%3.9%10.6%4.7%3.2%
Jan 202659.7%14.6%8%3.5%5.3%5.3%3.5%
Feb 202654.2%16.2%8.8%3.9%7.2%4.8%4.8%
Mar 202655.1%16.5%7.3%4.9%7.3%4.9%3.9%
Apr 202661%14.9%6.7%3.6%6.7%3.6%3.6%
May 202661.1%12.2%6.6%5.4%6.6%3.6%4.4%
Jun 202657%13.9%6.2%4.1%11.4%4.1%3.4%
Jul 202662.2%15.2%6.8%3.6%5.5%3.6%3%
Aug 202661.4%15%6.7%3.7%6.7%3.7%2.9%
Sep 202657.8%17.3%6.3%6.3%5.2%4.2%2.8%

How has the Cancer Council and Naked Sundays comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Naked Sundays took it in November 2025, Cancer Council took it in December 2025.
  • Across the 12 months ending September 2026, Cancer Council’s share of searches among sunscreen brands in Australia moved from 17.5% to 17.3%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Naked Sundays’ share of searches among sunscreen brands in Australia moved from 7.8% to 5.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for Australia sunscreen brands in September 2026?

3 changes
  1. In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.

  2. In September 2026, Cancer Council gained share of searches among sunscreen brands in Australia, from 15% to 17.3%.

  3. In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cancer Council’s and Naked Sundays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cancer Council

1 branded search term

  • cancer council sunscreen

Naked Sundays

1 branded search term

  • naked sundays

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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