Sunscreen brands in Australia:Which are most popular?

Name: Sunscreen brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, La Roche-Posay was the most searched sunscreen brand in Australia, accounting for 57.8% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, La Roche-Posay and Cancer Council showed up in every answer. La Roche-Posay was recommended most often, coming first in two out of three responses that gave a list.

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Top sunscreen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, La Roche-Posay and Cancer Council appeared every time. La Roche-Posay was recommended most often, coming first in two out of three answers that gave a list. Cancer Council was second, and Neutrogena was third. Naked Sundays, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
La Roche-Posay	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Cancer Council	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Neutrogena	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Ultra Violette	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Bondi Sands	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Naked Sundays	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Banana Boat	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunscreen brands

4 answers

Asked ChatGPT
“Which sunscreen brand is the best in Australia?”
Asked ChatGPT
“What are the best sunscreen brands in Australia?”
Asked ChatGPT
“What's the best sunscreen in Australia for everyday use on the face?”
Searched Google, AI Overview
“sunscreen”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best sunscreen”
1. 1La Roche-Posay
2. 2Cancer Council

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which sunscreen brands do people search for most?

This chart shows how often people search Google for each sunscreen brand by name. Each line represents a brand's share of searches for all seven sunscreen brands we track, month by month, from searches in Australia.

Share of searches among sunscreen brands in Australia, by month

Month	La Roche-Posay	Cancer Council	Neutrogena	Ultra Violette	Naked Sundays	Bondi Sands	Banana Boat
Oct 2025	47.8%	17.5%	7.8%	9.6%	7.8%	4.3%	5.2%
Nov 2025	52.1%	12.7%	7%	5.7%	15.6%	3.8%	3.1%
Dec 2025	53.1%	15.9%	8.7%	3.9%	10.6%	4.7%	3.2%
Jan 2026	59.7%	14.6%	8%	3.5%	5.3%	5.3%	3.5%
Feb 2026	54.2%	16.2%	8.8%	3.9%	7.2%	4.8%	4.8%
Mar 2026	55.1%	16.5%	7.3%	4.9%	7.3%	4.9%	3.9%
Apr 2026	61%	14.9%	6.7%	3.6%	6.7%	3.6%	3.6%
May 2026	61.1%	12.2%	6.6%	5.4%	6.6%	3.6%	4.4%
Jun 2026	57%	13.9%	6.2%	4.1%	11.4%	4.1%	3.4%
Jul 2026	62.2%	15.2%	6.8%	3.6%	5.5%	3.6%	3%
Aug 2026	61.4%	15%	6.7%	3.7%	6.7%	3.7%	2.9%
Sep 2026	57.8%	17.3%	6.3%	6.3%	5.2%	4.2%	2.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	La Roche-Posay	57.8%	74K	+22.3%	-3.5 points
2, held 2nd	Cancer Council	17.3%	22.2K	+50%	+2.3 points
3, moved from 4th to 3rd	Neutrogena	6.3%	8.1K	+22.7%	-0.4 pointsmoved from 4th to 3rd
4, moved from 6th to 4th	Ultra Violette	6.3%	8.1K	+125%	+2.7 pointsmoved from 6th to 4th
5, moved from 3rd to 5th	Naked Sundays	5.2%	6.6K	0%	-1.5 pointsmoved from 3rd to 5th
6, moved from 5th to 6th	Bondi Sands	4.2%	5.4K	+50%	+0.6 pointsmoved from 5th to 6th
7, held 7th	Banana Boat	2.8%	3.6K	+24.1%	-0.1 points

1.La Roche-Posay
57.8%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -3.5 points.
2.Cancer Council
17.3%
Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +2.3 points.
3.Neutrogena
6.3%
Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.
4.Ultra Violette
6.3%
Moved from 6th to 4th. 8.1K estimated branded searches, +125% vs prior month. Share +2.7 points.
5.Naked Sundays
5.2%
Moved from 3rd to 5th. 6.6K estimated branded searches, 0% vs prior month. Share -1.5 points.
6.Bondi Sands
4.2%
Moved from 5th to 6th. 5.4K estimated branded searches, +50% vs prior month. Share +0.6 points.
7.Banana Boat
2.8%
Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.

La Roche-Posay and Bondi Sands sell other things too, so only their searches that name this product count here, like “la roche posay sunscreen”.

Which brand is most popular in search among sunscreen brands in Australia?

7 brands

In September 2026, La Roche-Posay was the most searched among sunscreen brands in Australia, with an estimated 74K branded searches, 57.8% of all searches for the seven we track. Cancer Council is in 2nd place, 40.5 percentage points behind at 17.3%.

Australia sunscreen brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
La Roche-Posay	47.8% → 57.8%	62.2%Jul 2026	47.8%Oct 2025	1st
Cancer Council	17.5% → 17.3%	17.5%Oct 2025	12.2%May 2026	2nd
Neutrogena	7.8% → 6.3%	8.8%Feb 2026	6.2%Jun 2026	5th → 3rd
Ultra Violette	9.6% → 6.3%	9.6%Oct 2025	3.5%Jan 2026	3rd → 4th
Naked Sundays	7.8% → 5.2%	15.6%Nov 2025	5.2%Sep 2026	4th → 5th
Bondi Sands	4.3% → 4.2%	5.3%Jan 2026	3.6%Apr 2026	7th → 6th
Banana Boat	5.2% → 2.8%	5.2%Oct 2025	2.8%Sep 2026	6th → 7th

Each finding as a sentence

Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in Australia increased from 47.8% to 57.8%.
Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia decreased from 7.8% to 6.3%.
Across the 12 months ending September 2026, Ultra Violette’s share of searches among sunscreen brands in Australia decreased from 9.6% to 6.3%.
Across the 12 months ending September 2026, Naked Sundays’ share of searches among sunscreen brands in Australia decreased from 7.8% to 5.2%.
Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in Australia decreased from 5.2% to 2.8%.
Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in Australia peaked at 62.2% in July 2026 and was lowest at 47.8% in October 2025.
Across the 12 months ending September 2026, Cancer Council’s share of searches among sunscreen brands in Australia peaked at 17.5% in October 2025 and was lowest at 12.2% in May 2026.
Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia peaked at 8.8% in February 2026 and was lowest at 6.2% in June 2026.
Across the 12 months ending September 2026, Ultra Violette’s share of searches among sunscreen brands in Australia peaked at 9.6% in October 2025 and was lowest at 3.5% in January 2026.
Across the 12 months ending September 2026, Naked Sundays’ share of searches among sunscreen brands in Australia peaked at 15.6% in November 2025 and was lowest at 5.2% in September 2026.
Across the 12 months ending September 2026, Bondi Sands’ share of searches among sunscreen brands in Australia peaked at 5.3% in January 2026 and was lowest at 3.6% in April 2026.
Across the 12 months ending September 2026, Neutrogena rose from 5th to 3rd among sunscreen brands in Australia.
Across the 12 months ending September 2026, Ultra Violette fell from 3rd to 4th among sunscreen brands in Australia.
Across the 12 months ending September 2026, Naked Sundays fell from 4th to 5th among sunscreen brands in Australia.
Across the 12 months ending September 2026, Bondi Sands rose from 7th to 6th among sunscreen brands in Australia.
Across the 12 months ending September 2026, Banana Boat fell from 6th to 7th among sunscreen brands in Australia.
Across the 12 months ending September 2026, Cancer Council held steady: its share of searches among sunscreen brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia sunscreen brands in September 2026?

7 changes

In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.
In September 2026, Cancer Council gained share of searches among sunscreen brands in Australia, from 15% to 17.3%.
In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%.
In September 2026, La Roche-Posay lost share of searches among sunscreen brands in Australia, from 61.4% to 57.8%.
In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%.
Banana Boat’s share of searches among sunscreen brands in Australia has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026.
In September 2026, Neutrogena rose from 4th to 3rd among sunscreen brands in Australia.

How are branded searches counted for sunscreen brands?

7 search terms

Each brand's share of searches among sunscreen brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.