Cancer Council vs Local Supply:Which is more popular?
In September 2026, Cancer Council had more branded searches than Local Supply among sunglasses brands in Australia. Cancer Council had about 5,400 branded searches, while Local Supply had 1,300. Cancer Council made up 4.3% of all sunglasses brand searches we track, and Local Supply accounted for 1%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Cancer Council appeared in three of the five answers and Local Supply in none.
Who do people search for more?
Cancer Council, about 4 searches for every 1 for Local Supply
Who does AI mention more?
Cancer Council, mentioned in 3 of 5 answers, Local Supply in 0
Who does AI recommend more?
Cancer Council, the only one of the two named
Follow Cancer Council vs Local Supply and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cancer Council was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Local Supply did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ray-Ban1st
Le Specs2nd
Oakley3rd
Maui Jim4th
Cancer Council5th
OTIS6th
Quay7th
Poppy Lissiman8th
Carrera–- +2 more
Local Supply–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Local Supply0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“What are the best sunglasses brands in Australia?”
Asked ChatGPT
“Which polarised sunglasses should I buy?”
Asked ChatGPT
“What are good Australian sunglasses brands?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarised sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cancer Council or Local Supply more popular in search?
This chart shows how often people search Google for Cancer Council and Local Supply by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.
Share of searches by month for Cancer Council, Local Supply. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Carrera | Maui Jim | Poppy Lissiman | Cancer Council | OTIS | Szade | Bollé | Local Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.1% | 8.5% | 10.4% | 7% | 7% | 8.5% | 4.7% | 2.5% | 1.4% | 1.6% | 0.76% |
| Nov 2025 | 26.7% | 17.9% | 8% | 8% | 5.3% | 6.5% | 17.9% | 4.4% | 2.4% | 1.3% | 1% | 0.7% |
| Dec 2025 | 32.9% | 18% | 8% | 8% | 6.6% | 6.6% | 9.8% | 4.4% | 2.4% | 1.3% | 1.3% | 0.71% |
| Jan 2026 | 30.8% | 16.9% | 9.2% | 9.2% | 7.5% | 6.2% | 9.2% | 5% | 2.2% | 1.2% | 1.8% | 0.76% |
| Feb 2026 | 33.3% | 18.2% | 8.2% | 8.2% | 6.6% | 6.6% | 8.2% | 4.4% | 2.4% | 1.3% | 1.6% | 0.89% |
| Mar 2026 | 28.5% | 19% | 10.4% | 8.5% | 5.7% | 6.9% | 10.4% | 4.6% | 2% | 1.7% | 1.4% | 0.92% |
| Apr 2026 | 29.9% | 20% | 8.9% | 8.9% | 6% | 6% | 8.9% | 4.9% | 2.6% | 2.1% | 1.1% | 0.79% |
| May 2026 | 30.8% | 20.6% | 11.3% | 7.5% | 6.1% | 6.1% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.67% |
| Jun 2026 | 29.5% | 19.7% | 10.8% | 10.8% | 7.2% | 5.9% | 7.2% | 3.9% | 1.7% | 1.7% | 1.1% | 0.64% |
| Jul 2026 | 27.6% | 22.6% | 10.1% | 10.1% | 8.2% | 5.5% | 6.7% | 3.7% | 1.9% | 1.9% | 1% | 0.6% |
| Aug 2026 | 29.3% | 24% | 8.8% | 8.8% | 5.8% | 5.8% | 7.2% | 3.9% | 2.1% | 2.1% | 1.4% | 0.78% |
| Sep 2026 | 32.3% | 17.7% | 11.8% | 7.9% | 6.5% | 6.5% | 6.5% | 4.3% | 2.3% | 1.9% | 1.3% | 1% |
How has the Cancer Council and Local Supply comparison changed over the last 12 months?
3 findings
- Cancer Council was ahead of Local Supply in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cancer Council’s share of searches among sunglasses brands in Australia moved from 4.7% to 4.3%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Local Supply’s share of searches among sunglasses brands in Australia moved from 0.76% to 1%, and its estimated monthly branded searches moved from 880 to 1.3K.
How did search popularity change for Australia sunglasses brands in September 2026?
1 change

Estimated monthly branded searches for Local Supply in Australia rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cancer Council’s and Local Supply’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cancer Council
1 branded search term
- cancer council sunglasses
Local Supply
1 branded search term
- local supply sunglasses
Other head-to-heads among sunglasses brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.