Brandwave

Banana Boat vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than Banana Boat among sunscreen brands in Australia. Neutrogena had about 8,100 branded searches, while Banana Boat had 3,600. Neutrogena made up 6.3% of all sunscreen brand searches we track, and Banana Boat accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in two of the four answers and Banana Boat in none.

Among sunscreen brands in Australia in September 2026

Who do people search for more?

Neutrogena, about 2 searches for every 1 for Banana Boat

Neutrogena 8.1K searchesBanana Boat 3.6K searches

Who does AI mention more?

Neutrogena, mentioned in 2 of 4 answers, Banana Boat in 0

Neutrogena in 2 of 4Banana Boat in 0 of 4

Who does AI recommend more?

Neutrogena, the only one of the two named

Neutrogena first in 2Banana Boat never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Neutrogena was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Banana Boat did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Council2nd
  3. Neutrogena3rd
  4. Bondi Sands4th
  5. Ultra Violette–
  6. Naked Sundays–
  7. Banana Boat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Banana Boat or Neutrogena more popular in search?

This chart shows how often people search Google for Banana Boat and Neutrogena by name. Each line represents a brand's share of searches for all seven sunscreen brands we track, month by month, from searches in Australia.

Banana Boat and Neutrogena among sunscreen brands in Australia, by month

Share of searches by month for Neutrogena, Banana Boat. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCancer CouncilNeutrogenaUltra VioletteNaked SundaysBondi SandsBanana Boat
Oct 202547.8%17.5%7.8%9.6%7.8%4.3%5.2%
Nov 202552.1%12.7%7%5.7%15.6%3.8%3.1%
Dec 202553.1%15.9%8.7%3.9%10.6%4.7%3.2%
Jan 202659.7%14.6%8%3.5%5.3%5.3%3.5%
Feb 202654.2%16.2%8.8%3.9%7.2%4.8%4.8%
Mar 202655.1%16.5%7.3%4.9%7.3%4.9%3.9%
Apr 202661%14.9%6.7%3.6%6.7%3.6%3.6%
May 202661.1%12.2%6.6%5.4%6.6%3.6%4.4%
Jun 202657%13.9%6.2%4.1%11.4%4.1%3.4%
Jul 202662.2%15.2%6.8%3.6%5.5%3.6%3%
Aug 202661.4%15%6.7%3.7%6.7%3.7%2.9%
Sep 202657.8%17.3%6.3%6.3%5.2%4.2%2.8%

How has the Banana Boat and Neutrogena comparison changed over the last 12 months?

3 findings
  • Neutrogena was ahead of Banana Boat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in Australia moved from 5.2% to 2.8%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia moved from 7.8% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for Australia sunscreen brands in September 2026?

2 changes
  1. Banana Boat’s share of searches among sunscreen brands in Australia has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026.

  2. In September 2026, Neutrogena rose from 4th to 3rd among sunscreen brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Banana Boat’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banana Boat

1 branded search term

  • banana boat

Neutrogena

1 branded search term

  • neutrogena sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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