Naked Sundays vs QV Skincare:Which is more popular?
In September 2026, Naked Sundays and QV Skincare were level in searches among skincare brands in Australia, with an estimated 6.6K versus 6K branded searches, at 4.2% and 3.8% of the total. When we asked ChatGPT and Google AI Overviews about skincare brands, QV Skincare appeared in three of the five answers and Naked Sundays in none.
Who do people search for more?
Naked Sundays, about 10% more searches than QV Skincare
Who does AI mention more?
QV Skincare, mentioned in 3 of 5 answers, Naked Sundays in 0
Who does AI recommend more?
QV Skincare, the only one of the two named
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, QV Skincare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Naked Sundays did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Go-To1st
Aesop2nd
Alpha-H3rd
Ultra Violette4th- QV Skincare5th
Jurlique6th
Sukin7th
Bondi Sands–- Naked Sundays–
Frank Body–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Go-To4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Alpha-H4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jurlique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultra Violette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sukin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Naked Sundays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frank Body0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which Australian skincare brand should I try?”
Asked ChatGPT
“What are the best Australian skincare brands?”
Asked ChatGPT
“What's the best Australian skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skincare australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Naked Sundays or QV Skincare more popular in search?
This chart shows how often people search Google for Naked Sundays and QV Skincare by name. Each line represents a brand's share of searches for all ten skincare brands we track, month by month, from searches in Australia.
Share of searches by month for Naked Sundays, QV Skincare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Bondi Sands | Go-To | Jurlique | Sukin | Ultra Violette | Naked Sundays | QV Skincare | Frank Body | Alpha-H |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 11.6% | 7.7% | 7.7% | 4.2% | 6.3% | 5.2% | 3.1% | 4.2% | 2.8% |
| Nov 2025 | 55% | 7.4% | 9% | 9% | 3.3% | 2.2% | 6% | 1.7% | 4% | 2.2% |
| Dec 2025 | 55.9% | 7.5% | 9.2% | 9.2% | 3.4% | 1.8% | 5% | 2.1% | 4.1% | 1.8% |
| Jan 2026 | 48.8% | 9.8% | 9.8% | 8% | 5.3% | 2.9% | 4.3% | 3.3% | 4.3% | 3.6% |
| Feb 2026 | 53.4% | 8.7% | 8.7% | 8.7% | 4.8% | 2.1% | 3.9% | 3.1% | 3.9% | 2.6% |
| Mar 2026 | 50.5% | 8.3% | 10.1% | 8.3% | 5.5% | 2.5% | 3.7% | 3% | 4.5% | 3.7% |
| Apr 2026 | 51.2% | 8.4% | 10.2% | 8.4% | 5.6% | 2% | 3.7% | 3.7% | 3.7% | 3% |
| May 2026 | 51.5% | 8.4% | 10.3% | 8.4% | 4.6% | 2.5% | 3.1% | 3.6% | 4.6% | 3.1% |
| Jun 2026 | 48.5% | 7.9% | 11.9% | 7.9% | 5.3% | 1.9% | 5.3% | 3.4% | 4.3% | 3.5% |
| Jul 2026 | 51% | 10.2% | 10.2% | 6.8% | 5.6% | 2% | 3% | 4.2% | 4.5% | 2.5% |
| Aug 2026 | 53.4% | 8.7% | 8.7% | 7.1% | 5.8% | 2.1% | 3.9% | 3.6% | 3.9% | 2.6% |
| Sep 2026 | 47.2% | 11.5% | 9.4% | 7.7% | 5.2% | 5.2% | 4.2% | 3.8% | 3.4% | 2.3% |
How has the Naked Sundays and QV Skincare comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: QV Skincare took it in May 2026, Naked Sundays took it in June 2026, QV Skincare took it in July 2026, Naked Sundays took it in August 2026.
- Across the 12 months ending September 2026, Naked Sundays’ share of searches among skincare brands in Australia moved from 5.2% to 4.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among skincare brands in Australia moved from 3.1% to 3.8%, and its estimated monthly branded searches held steady at 6K.
How did search popularity change for Australia skincare brands in September 2026?
2 changes
In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches.
Estimated monthly branded searches for Naked Sundays in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Naked Sundays’ and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naked Sundays
1 branded search term
- naked sundays
QV Skincare
2 branded search terms
- qv moisturiser
- qv skincare
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