Brandwave

Bondi Sands vs Naked Sundays:Which is more popular?

In September 2026, Naked Sundays had more branded searches than Bondi Sands among sunscreen brands in Australia. Naked Sundays had about 6,600 branded searches, while Bondi Sands had 5,400. Naked Sundays made up 5.2% of all sunscreen brand searches we track, and Bondi Sands accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Bondi Sands appeared in one of the four answers and Naked Sundays in none.

Among sunscreen brands in Australia in September 2026

Who do people search for more?

Naked Sundays, about 22% more searches than Bondi Sands

Naked Sundays 6.6K searchesBondi Sands 5.4K searches

Who does AI mention more?

Bondi Sands, mentioned in 1 of 4 answers, Naked Sundays in 0

Bondi Sands in 1 of 4Naked Sundays in 0 of 4

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bondi Sands was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Naked Sundays did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Council2nd
  3. Neutrogena3rd
  4. Bondi Sands4th
  5. Ultra Violette–
  6. Naked Sundays–
  7. Banana Boat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bondi Sands or Naked Sundays more popular in search?

This chart shows how often people search Google for Bondi Sands and Naked Sundays by name. Each line represents a brand's share of searches for all seven sunscreen brands we track, month by month, from searches in Australia.

Bondi Sands and Naked Sundays among sunscreen brands in Australia, by month

Share of searches by month for Naked Sundays, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCancer CouncilNeutrogenaUltra VioletteNaked SundaysBondi SandsBanana Boat
Oct 202547.8%17.5%7.8%9.6%7.8%4.3%5.2%
Nov 202552.1%12.7%7%5.7%15.6%3.8%3.1%
Dec 202553.1%15.9%8.7%3.9%10.6%4.7%3.2%
Jan 202659.7%14.6%8%3.5%5.3%5.3%3.5%
Feb 202654.2%16.2%8.8%3.9%7.2%4.8%4.8%
Mar 202655.1%16.5%7.3%4.9%7.3%4.9%3.9%
Apr 202661%14.9%6.7%3.6%6.7%3.6%3.6%
May 202661.1%12.2%6.6%5.4%6.6%3.6%4.4%
Jun 202657%13.9%6.2%4.1%11.4%4.1%3.4%
Jul 202662.2%15.2%6.8%3.6%5.5%3.6%3%
Aug 202661.4%15%6.7%3.7%6.7%3.7%2.9%
Sep 202657.8%17.3%6.3%6.3%5.2%4.2%2.8%

Bondi Sands sells other things too, so only its searches that name this product count here, like “bondi sands sunscreen”.

How has the Bondi Sands and Naked Sundays comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia sunscreen brands in September 2026?

3 changes
  1. In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.

  2. In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%.

  3. In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and Naked Sundays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

1 branded search term

  • bondi sands sunscreen

Naked Sundays

1 branded search term

  • naked sundays

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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