Self-tan brands in Australia:Which are most popular?

Name: Self-tan brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Loving Tan was the most searched self-tan brand in Australia, accounting for 38.5% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Bondi Sands showed up in every answer. Bondi Sands was recommended most often, coming first in one out of five responses.

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Top self-tan brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared every time. Bondi Sands was recommended most often, coming first in one out of five answers. Loving Tan was second, and Bali Body was third. St.Tropez, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bondi Sands	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Loving Tan	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Bali Body	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Eco Tan	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Le Tan	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
St.Tropez	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
b.tan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tan-Luxe	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Isle of Paradise	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bali Body3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eco Tan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Tan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
St.Tropez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
b.tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Asked ChatGPT
“What's the best fake tan in Australia?”
1. 1Loving Tan
2. 2Bondi Sands
3. 3Eco Tan
Asked ChatGPT
“Which self tan gives the most natural colour?”
1. 1Bondi Sands
2. 2Loving Tan
Asked ChatGPT
“What are the best Australian self tan brands?”
1. 1Loving Tan
2. 2Bondi Sands
3. 3Bali Body
4. 4Le Tan
5. 5Eco Tan
Searched Google, AI Overview
“fake tan”
1. 1Bali Body
2. 2Bondi Sands
Searched Google, AI Overview
“best fake tan”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which self-tan brands do people search for most?

This chart shows how often people search Google for each self-tan brand by name. Each line represents a brand's share of searches for all nine self-tan brands we track, month by month, from searches in Australia.

Share of searches among self-tan brands in Australia, by month

Month	Loving Tan	Bali Body	Bondi Sands	Eco Tan	St.Tropez	b.tan	Le Tan	Tan-Luxe	Isle of Paradise
Oct 2025	26.9%	22%	18.8%	14.7%	9.1%	5.3%	1.3%	1.3%	0.71%
Nov 2025	31.1%	20.8%	14.8%	20.8%	5.8%	4.1%	1%	1%	0.55%
Dec 2025	28.7%	19.2%	17.1%	19.2%	7.9%	4.7%	1.4%	1.1%	0.62%
Jan 2026	31.5%	21.1%	15.6%	17.2%	7.3%	4.2%	1.2%	1.5%	0.55%
Feb 2026	38.1%	20.8%	15.4%	13.9%	5.9%	3.3%	1%	1%	0.54%
Mar 2026	38.1%	20.8%	15.7%	13.9%	5.7%	3.3%	1%	1%	0.44%
Apr 2026	37%	20.3%	18.3%	13.5%	5.6%	3.3%	0.98%	0.8%	0.35%
May 2026	42.4%	15.5%	17.1%	12.6%	7.7%	2.3%	1.1%	0.91%	0.33%
Jun 2026	42.4%	15.5%	17.8%	12.6%	6.5%	2.3%	1.1%	1.4%	0.33%
Jul 2026	41.1%	18.4%	17.2%	12.2%	6.3%	2.3%	1.1%	1.1%	0.32%
Aug 2026	40.2%	17.9%	16.3%	14.7%	6.1%	2.4%	1.3%	0.87%	0.31%
Sep 2026	38.5%	21%	18.4%	9.4%	7.3%	2.8%	1.5%	0.83%	0.36%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Loving Tan	38.5%	22.2K	0%	-1.7 points
2, held 2nd	Bali Body	21%	12.1K	+22.2%	+3.1 points
3, held 3rd	Bondi Sands	18.4%	10.6K	+18.3%	+2.2 points
4, held 4th	Eco Tan	9.4%	5.4K	-33.3%	-5.3 points
5, held 5th	St.Tropez	7.3%	4.2K	+24%	+1.1 points
6, held 6th	b.tan	2.8%	1.6K	+23.1%	+0.4 points
7, held 7th	Le Tan	1.5%	880	+22.2%	+0.2 points
8, held 8th	Tan-Luxe	0.83%	480	0%	0 points
9, held 9th	Isle of Paradise	0.36%	210	+23.5%	+0.1 points

1.Loving Tan
38.5%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.Bali Body
21%
Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +3.1 points.
3.Bondi Sands
18.4%
Held 3rd. 10.6K estimated branded searches, +18.3% vs prior month. Share +2.2 points.
4.Eco Tan
9.4%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -5.3 points.
5.St.Tropez
7.3%
Held 5th. 4.2K estimated branded searches, +24% vs prior month. Share +1.1 points.
6.b.tan
2.8%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.4 points.
7.Le Tan
1.5%
Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.2 points.
8.Tan-Luxe
0.83%
Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
9.Isle of Paradise
0.36%
Held 9th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

Bondi Sands sells other things too, so only its searches that name this product count here, like “bondi sands tan”.

Which brand is most popular in search among self-tan brands in Australia?

9 brands

In September 2026, Loving Tan was the most searched among self-tan brands in Australia, with an estimated 22.2K branded searches, 38.5% of all searches for the nine we track. Bali Body is in 2nd place, 17.5 percentage points behind at 21%.

Australia self-tan brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Loving Tan	26.9% → 38.5%	42.4%May 2026	26.9%Oct 2025	1st
Bali Body	22% → 21%	22%Oct 2025	15.5%May 2026	2nd
Bondi Sands	18.8% → 18.4%	18.8%Oct 2025	14.8%Nov 2025	3rd
Eco Tan	14.7% → 9.4%	20.8%Nov 2025	9.4%Sep 2026	4th
St.Tropez	9.1% → 7.3%	9.1%Oct 2025	5.6%Apr 2026	5th
b.tan	5.3% → 2.8%	5.3%Oct 2025	2.3%Jul 2026	6th
Le Tan	1.3% → 1.5%	1.5%Sep 2026	0.98%Apr 2026	7th
Tan-Luxe	1.3% → 0.83%	1.5%Jan 2026	0.8%Apr 2026	8th
Isle of Paradise	0.71% → 0.36%	0.71%Oct 2025	0.31%Aug 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in Australia increased from 26.9% to 38.5%.
Across the 12 months ending September 2026, Bali Body’s share of searches among self-tan brands in Australia decreased from 22% to 21%.
Across the 12 months ending September 2026, Eco Tan’s share of searches among self-tan brands in Australia decreased from 14.7% to 9.4%.
Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in Australia decreased from 9.1% to 7.3%.
Across the 12 months ending September 2026, b.tan’s share of searches among self-tan brands in Australia decreased from 5.3% to 2.8%.
Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in Australia peaked at 42.4% in May 2026 and was lowest at 26.9% in October 2025.
Across the 12 months ending September 2026, Bali Body’s share of searches among self-tan brands in Australia peaked at 22% in October 2025 and was lowest at 15.5% in May 2026.
Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in Australia peaked at 18.8% in October 2025 and was lowest at 14.8% in November 2025.
Across the 12 months ending September 2026, Eco Tan’s share of searches among self-tan brands in Australia peaked at 20.8% in November 2025 and was lowest at 9.4% in September 2026.
Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in Australia peaked at 9.1% in October 2025 and was lowest at 5.6% in April 2026.
Across the 12 months ending September 2026, b.tan’s share of searches among self-tan brands in Australia peaked at 5.3% in October 2025 and was lowest at 2.3% in July 2026.
Across the 12 months ending September 2026, Bondi Sands, Le Tan, Tan-Luxe and Isle of Paradise held steady: their share of searches among self-tan brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia self-tan brands in September 2026?

8 changes

In September 2026, Bali Body gained share of searches among self-tan brands in Australia, from 17.9% to 21%.
In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%.
In September 2026, St.Tropez gained share of searches among self-tan brands in Australia, from 6.1% to 7.3%.
In September 2026, Eco Tan lost share of searches among self-tan brands in Australia, from 14.7% to 9.4%.
In September 2026, Loving Tan lost share of searches among self-tan brands in Australia, from 40.2% to 38.5%.
Tan-Luxe’s share of searches among self-tan brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.83% in September 2026.
Estimated monthly branded searches for Le Tan in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Isle of Paradise in Australia fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

How are branded searches counted for self-tan brands?

11 search terms

Each brand's share of searches among self-tan brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.