Bondi Sands vs Loving Tan:Which is more popular?
In September 2026, Loving Tan had more branded searches than Bondi Sands among self-tan brands in Australia. Loving Tan had about 22,200 branded searches, while Bondi Sands had 10,600. Loving Tan made up 38.5% of all self-tan brand searches we track, and Bondi Sands accounted for 18.4%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Bondi Sands appeared in all five answers and Loving Tan in four. Bondi Sands was mentioned before Loving Tan in three out of five answers.
Who do people search for more?
Loving Tan, about 2 searches for every 1 for Bondi Sands
Who does AI mention more?
Bondi Sands, mentioned in every answer we collected
Who does AI recommend more?
Bondi Sands, named ahead of Loving Tan in 3 of 5 answers
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Top self-tan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Loving Tan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bondi Sands was listed before Loving Tan in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bali Body3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eco Tan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Tan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
St.Tropez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
b.tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about self-tan brands
5 answers
Asked ChatGPT
“What's the best fake tan in Australia?”
Asked ChatGPT
“Which self tan gives the most natural colour?”
Asked ChatGPT
“What are the best Australian self tan brands?”
Searched Google, AI Overview
“fake tan”
Searched Google, AI Overview
“best fake tan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Bondi Sands or Loving Tan more popular in search?
This chart shows how often people search Google for Bondi Sands and Loving Tan by name. Each line represents a brand's share of searches for all nine self-tan brands we track, month by month, from searches in Australia.
Share of searches by month for Loving Tan, Bondi Sands. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loving Tan | Bali Body | Bondi Sands | Eco Tan | St.Tropez | b.tan | Le Tan | Tan-Luxe | Isle of Paradise |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 22% | 18.8% | 14.7% | 9.1% | 5.3% | 1.3% | 1.3% | 0.71% |
| Nov 2025 | 31.1% | 20.8% | 14.8% | 20.8% | 5.8% | 4.1% | 1% | 1% | 0.55% |
| Dec 2025 | 28.7% | 19.2% | 17.1% | 19.2% | 7.9% | 4.7% | 1.4% | 1.1% | 0.62% |
| Jan 2026 | 31.5% | 21.1% | 15.6% | 17.2% | 7.3% | 4.2% | 1.2% | 1.5% | 0.55% |
| Feb 2026 | 38.1% | 20.8% | 15.4% | 13.9% | 5.9% | 3.3% | 1% | 1% | 0.54% |
| Mar 2026 | 38.1% | 20.8% | 15.7% | 13.9% | 5.7% | 3.3% | 1% | 1% | 0.44% |
| Apr 2026 | 37% | 20.3% | 18.3% | 13.5% | 5.6% | 3.3% | 0.98% | 0.8% | 0.35% |
| May 2026 | 42.4% | 15.5% | 17.1% | 12.6% | 7.7% | 2.3% | 1.1% | 0.91% | 0.33% |
| Jun 2026 | 42.4% | 15.5% | 17.8% | 12.6% | 6.5% | 2.3% | 1.1% | 1.4% | 0.33% |
| Jul 2026 | 41.1% | 18.4% | 17.2% | 12.2% | 6.3% | 2.3% | 1.1% | 1.1% | 0.32% |
| Aug 2026 | 40.2% | 17.9% | 16.3% | 14.7% | 6.1% | 2.4% | 1.3% | 0.87% | 0.31% |
| Sep 2026 | 38.5% | 21% | 18.4% | 9.4% | 7.3% | 2.8% | 1.5% | 0.83% | 0.36% |
Bondi Sands sells other things too, so only its searches that name this product count here, like “bondi sands tan”.
How has the Bondi Sands and Loving Tan comparison changed over the last 12 months?
3 findings
- Loving Tan was ahead of Bondi Sands in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in Australia moved from 18.8% to 18.4%, and its estimated monthly branded searches moved from 10.4K to 10.6K.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in Australia moved from 26.9% to 38.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for Australia self-tan brands in September 2026?
2 changes
In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%.
In September 2026, Loving Tan lost share of searches among self-tan brands in Australia, from 40.2% to 38.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
2 branded search terms
- bondi sands self tan
- bondi sands tan
Loving Tan
1 branded search term
- loving tan
Other head-to-heads among self-tan brands
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