Brandwave

Bondi Sands vs Isle of Paradise:Which is more popular?

In September 2026, Bondi Sands had more branded searches than Isle of Paradise among self-tan brands in Australia. Bondi Sands had about 10,600 branded searches, while Isle of Paradise had 210. Bondi Sands made up 18.4% of all self-tan brand searches we track, and Isle of Paradise accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Bondi Sands appeared in all five answers and Isle of Paradise in none.

Among self-tan brands in Australia in September 2026

Who do people search for more?

Bondi Sands, about 51 searches for every 1 for Isle of Paradise

Bondi Sands 10.6K searchesIsle of Paradise 210 searches

Who does AI mention more?

Bondi Sands, mentioned in every answer we collected

Bondi Sands in 5 of 5Isle of Paradise in 0 of 5

Who does AI recommend more?

Bondi Sands, the only one of the two named

Bondi Sands first in 5Isle of Paradise never named

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Isle of Paradise did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. Bali Body3rd
  4. Eco Tan4th
  5. Le Tan5th
  6. St.Tropez–
  7. b.tan–
  8. Tan-Luxe–
  9. Isle of Paradise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eco Tan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Tan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • St.Tropez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • b.tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bondi Sands or Isle of Paradise more popular in search?

This chart shows how often people search Google for Bondi Sands and Isle of Paradise by name. Each line represents a brand's share of searches for all nine self-tan brands we track, month by month, from searches in Australia.

Bondi Sands and Isle of Paradise among self-tan brands in Australia, by month

Share of searches by month for Bondi Sands, Isle of Paradise. The figures are in the table below the chart.

View monthly share of searches table
MonthLoving TanBali BodyBondi SandsEco TanSt.Tropezb.tanLe TanTan-LuxeIsle of Paradise
Oct 202526.9%22%18.8%14.7%9.1%5.3%1.3%1.3%0.71%
Nov 202531.1%20.8%14.8%20.8%5.8%4.1%1%1%0.55%
Dec 202528.7%19.2%17.1%19.2%7.9%4.7%1.4%1.1%0.62%
Jan 202631.5%21.1%15.6%17.2%7.3%4.2%1.2%1.5%0.55%
Feb 202638.1%20.8%15.4%13.9%5.9%3.3%1%1%0.54%
Mar 202638.1%20.8%15.7%13.9%5.7%3.3%1%1%0.44%
Apr 202637%20.3%18.3%13.5%5.6%3.3%0.98%0.8%0.35%
May 202642.4%15.5%17.1%12.6%7.7%2.3%1.1%0.91%0.33%
Jun 202642.4%15.5%17.8%12.6%6.5%2.3%1.1%1.4%0.33%
Jul 202641.1%18.4%17.2%12.2%6.3%2.3%1.1%1.1%0.32%
Aug 202640.2%17.9%16.3%14.7%6.1%2.4%1.3%0.87%0.31%
Sep 202638.5%21%18.4%9.4%7.3%2.8%1.5%0.83%0.36%

Bondi Sands sells other things too, so only its searches that name this product count here, like “bondi sands tan”.

How has the Bondi Sands and Isle of Paradise comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia self-tan brands in September 2026?

2 changes
  1. In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%.

  2. Estimated monthly branded searches for Isle of Paradise in Australia fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and Isle of Paradise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

2 branded search terms

  • bondi sands self tan
  • bondi sands tan

Isle of Paradise

1 branded search term

  • isle of paradise tan

How the Brand Demand Index is measured

Other head-to-heads among self-tan brands

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