Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 145,000 times in the United States, a 26.4% decrease from the previous year. These searches made up 0.33% of all United States washing machine brand searches, placing Bosch 13th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Bosch did not appear in any of the answers.

Search and AI answers in September 2026

Bosch is the 13th most searched of 14 competitors and not listed in any AI answer.

  1. Speed QueenShare of searches 49.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MaytagShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. WhirlpoolShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. GE AppliancesShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BoschShare of searches 0.33%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Electrolux2nd
  3. Whirlpool3rd
  4. GE Appliances4th
  5. Speed Queen5th
  6. Maytag6th
  7. Samsung–
  8. +4 more
  9. Frigidaire–
  10. Bosch–
  11. Haier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which washing machine brands compete with Bosch?

Bosch against washing machine brands in the United States, by month

Share of searches by month for Speed Queen, Maytag, Whirlpool, GE Appliances, LG, Samsung, Kenmore, Amana, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeed QueenMaytagWhirlpoolGE AppliancesLGSamsungKenmoreAmanaElectroluxMideaMieleFrigidaireBoschHaier
Oct 202547.8%9.9%12.1%6.9%6.6%5.4%4.4%3%1.6%0.48%0.59%0.48%0.39%0.31%
Nov 202550.3%9%11.1%6.8%6.1%6.1%4.1%2.7%1.8%0.54%0.54%0.36%0.43%0.28%
Dec 202551.3%9.2%11.3%6.1%6.2%5%4.1%2.8%1.8%0.55%0.55%0.37%0.37%0.24%
Jan 202650.9%9.2%11.2%6.8%6.1%5%4.1%2.7%1.8%0.54%0.54%0.36%0.36%0.29%
Feb 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%2.1%0.63%0.63%0.42%0.42%0.28%
Mar 202651.7%9.3%11.4%5.7%5.1%5.1%4.2%3.4%1.9%0.55%0.68%0.37%0.37%0.29%
Apr 202655.8%7.8%9.5%5.8%5.2%5.2%3.5%2.8%1.9%0.56%1%0.38%0.3%0.3%
May 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.95%0.42%0.33%0.33%
Jun 202649.8%9%11%6.7%6%6%4%3.3%1.8%0.65%0.8%0.34%0.34%0.34%
Jul 202651.3%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.77%0.33%0.33%0.28%
Aug 202654.8%9.3%9.3%5.7%5.1%5.1%4.2%2.8%1.5%0.55%0.68%0.37%0.29%0.25%
Sep 202649.9%10.4%10.4%6.3%5.7%5.7%4.6%3.1%1.7%0.62%0.62%0.41%0.33%0.33%

  1. 1.Speed Queen

    49.9%

    Held 1st. 292K estimated branded searches, -18.1% vs prior month. Share -4.9 points.

  2. 2.Maytag

    10.4%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Whirlpool

    10.4%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.GE Appliances

    6.3%

    Held 4th. 37K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.LG

    5.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Samsung

    5.7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Kenmore

    4.6%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Amana

    3.1%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Electrolux

    1.7%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Midea

    0.62%

    Moved from 11th to 10th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Miele

    0.62%

    Moved from 10th to 11th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.Frigidaire

    0.41%

    Held 12th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Bosch

    0.33%

    Held 13th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Haier

    0.33%

    Held 14th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare popularity between Bosch and its closest rivals

Every comparison with Bosch

37 comparisons

How has branded search demand for Bosch changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in the United States fell from 197K to 145K.
  • Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United States held steady, from 0.39% to 0.33%.

How did search popularity change for United States washing machine brands in September 2026?

6 changes

  1. In September 2026, Maytag gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.

  2. In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.

  3. In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%.

  4. In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.

  5. In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.

  6. In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%.

How are Bosch’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch dishwasher
  • bosch power tools
  • bosch refrigerator
  • bosch washer

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bosch compete?

Bosch is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands15th of 150.32%Show ranking
Refrigerator brands6th of 158.4%Show ranking
Washing machine brands13th of 140.33%Shown above
Dishwasher brands1st of 1522.7%Show ranking
Creator with pink hair and a pink jacket

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