Refrigerator brands in the United States:Which are most popular?

Name: Refrigerator brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Whirlpool was the most searched refrigerator brand in the United States, accounting for 18.7% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, GE Appliances was mentioned most often, in four of the five answers. GE Appliances was recommended most often, though no response put it first.

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Top refrigerator brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned most often, in four of the five answers. GE Appliances was recommended most often, though no answer put it first. Bosch was second, and LG was third. KitchenAid, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
GE Appliances	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Frigidaire	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
LG	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bosch	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Samsung	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Whirlpool	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Café	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
KitchenAid	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sub-Zero	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hisense	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Maytag	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Thermador	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Smeg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Viking	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Miele	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maytag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Viking0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about refrigerator brands

5 answers

Asked ChatGPT
“Which refrigerator should I buy?”
1. 1Bosch
2. 2GE Appliances
3. 3LG
Asked ChatGPT
“What are the most reliable refrigerator brands?”
1. 1Whirlpool
2. 2GE Appliances
3. 3Bosch
4. 4LG
5. 5Frigidaire
Asked ChatGPT
“What is the best French door refrigerator?”
1. 1Café
2. 2Bosch
3. 3GE Appliances
4. 4Frigidaire
5. 5Samsung
Searched Google, AI Overview
“refrigerator”
Searched Google, AI Overview
“french door refrigerator”
1. 1Samsung
2. 2LG
3. 3GE Appliances
4. 4Frigidaire

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which refrigerator brands do people search for most?

This chart shows how often people search Google for each refrigerator brand by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.

Share of searches among refrigerator brands in the United States, by month

Month	Whirlpool	Frigidaire	LG	Samsung	GE Appliances	Bosch	KitchenAid	Sub-Zero	Hisense	Maytag	Café	Thermador	Smeg	Viking	Miele
Oct 2025	18.2%	10%	18.2%	12.2%	12.2%	6.7%	6.7%	5.5%	2%	2%	1.6%	1.1%	1.3%	1.1%	1.3%
Nov 2025	18.2%	10%	18.2%	12.2%	10%	6.7%	6.7%	6.7%	2.4%	2.4%	2%	1.1%	1.1%	1.1%	1.3%
Dec 2025	17.7%	11.9%	17.7%	11.9%	7.9%	7.9%	6.5%	6.5%	2.4%	2.4%	1.9%	1.6%	1.6%	1.1%	1.1%
Jan 2026	17.5%	11.8%	17.5%	11.8%	7.9%	7.9%	6.5%	6.5%	2.9%	2.4%	1.9%	1.3%	1.9%	1.3%	1.1%
Feb 2026	19.2%	10.5%	15.8%	12.9%	8.6%	7.1%	7.1%	7.1%	2.6%	2.1%	1.7%	1.1%	1.7%	1.1%	1.4%
Mar 2026	21%	11.5%	14.1%	11.5%	9.4%	7.7%	6.3%	6.3%	2.8%	2.3%	1.9%	1.3%	1.3%	1%	1.5%
Apr 2026	17.4%	11.7%	14.3%	14.3%	7.8%	9.6%	6.4%	6.4%	2.3%	2.3%	1.9%	1.3%	1%	1%	1.9%
May 2026	17.7%	11.9%	14.6%	11.9%	8%	9.8%	6.5%	6.5%	3.6%	2.4%	2%	1.6%	1.3%	1.1%	1.1%
Jun 2026	19.1%	12.8%	15.5%	12.8%	8.6%	8.6%	5.7%	5.7%	2.6%	2.1%	1.7%	2.1%	0.93%	0.93%	0.93%
Jul 2026	18.5%	12.4%	15.1%	12.4%	8.3%	10.1%	6.8%	4.5%	3%	2%	1.7%	2%	0.9%	1.4%	0.9%
Aug 2026	23%	12.6%	12.6%	12.6%	8.4%	6.9%	6.9%	5.7%	2.5%	2.1%	1.7%	1.7%	1.1%	1.1%	0.92%
Sep 2026	18.7%	12.6%	12.6%	12.6%	10.3%	8.4%	6.9%	5.6%	3.1%	2.5%	2.1%	1.7%	1.1%	1.1%	0.92%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Whirlpool	18.7%	110K	-33.3%	-4.4 points
2, held 2nd	Frigidaire	12.6%	74K	-18.2%	-0.1 points
3, held 3rd	LG	12.6%	74K	-18.2%	-0.1 points
4, held 4th	Samsung	12.6%	74K	-18.2%	-0.1 points
5, held 5th	GE Appliances Haier	10.3%	60.5K	0%	+1.8 points
6, held 6th	Bosch	8.4%	49.5K	0%	+1.5 points
7, held 7th	KitchenAid	6.9%	40.5K	-18.2%	0 points
8, held 8th	Sub-Zero Sub-Zero Group	5.6%	33.1K	-18.3%	0 points
9, held 9th	Hisense	3.1%	18.1K	0%	+0.5 points
10, held 10th	Maytag Whirlpool	2.5%	14.8K	0%	+0.4 points
11, held 11th	Café	2.1%	12.1K	0%	+0.4 points
12, held 12th	Thermador	1.7%	9.9K	-18.2%	0 points
13, held 13th	Smeg	1.1%	6.6K	-18.5%	0 points
14, held 14th	Viking	1.1%	6.6K	-18.5%	0 points
15, held 15th	Miele	0.92%	5.4K	-18.2%	0 points

1.Whirlpool
18.7%
Held 1st. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.
2.Frigidaire
12.6%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
3.LG
12.6%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
4.Samsung
12.6%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.GE Appliances
10.3%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +1.8 points.
6.Bosch
8.4%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
7.KitchenAid
6.9%
Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.Sub-Zero
5.6%
Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
9.Hisense
3.1%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.Maytag
2.5%
Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
11.Café
2.1%
Held 11th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.Thermador
1.7%
Held 12th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
13.Smeg
1.1%
Held 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
14.Viking
1.1%
Held 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
15.Miele
0.92%
Held 15th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Which brand is most popular in search among refrigerator brands in the United States?

15 brands

In September 2026, Whirlpool was the most searched among refrigerator brands in the United States, with an estimated 110K branded searches, 18.7% of all searches for the 15 we track. Frigidaire is in 2nd place, 6.1 percentage points behind at 12.6%.

United States refrigerator brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Whirlpool	18.2% → 18.7%	23%Aug 2026	17.4%Apr 2026	2nd → 1st
Frigidaire	10% → 12.6%	12.8%Jun 2026	10%Oct 2025	5th → 2nd
LG	18.2% → 12.6%	18.2%Oct 2025	12.6%Sep 2026	1st → 3rd
Samsung	12.2% → 12.6%	14.3%Apr 2026	11.5%Mar 2026	4th
GE Appliances	12.2% → 10.3%	12.2%Oct 2025	7.8%Apr 2026	3rd → 5th
Bosch	6.7% → 8.4%	10.1%Jul 2026	6.7%Oct 2025	6th
KitchenAid	6.7% → 6.9%	7.1%Feb 2026	5.7%Jun 2026	7th
Sub-Zero	5.5% → 5.6%	7.1%Feb 2026	4.5%Jul 2026	8th
Hisense	2% → 3.1%	3.6%May 2026	2%Oct 2025	9th
Maytag	2% → 2.5%	2.5%Sep 2026	2%Oct 2025	10th
Café	1.6% → 2.1%	2.1%Sep 2026	1.6%Oct 2025	11th
Thermador	1.1% → 1.7%	2.1%Jun 2026	1.1%Oct 2025	14th → 12th
Smeg	1.3% → 1.1%	1.9%Jan 2026	0.9%Jul 2026	13th
Viking	1.1%	1.4%Jul 2026	0.93%Jun 2026	15th → 14th
Miele	1.3% → 0.92%	1.9%Apr 2026	0.9%Jul 2026	12th → 15th

Each finding as a sentence

Across the 12 months ending September 2026, Frigidaire’s share of searches among refrigerator brands in the United States increased from 10% to 12.6%.
Across the 12 months ending September 2026, LG’s share of searches among refrigerator brands in the United States decreased from 18.2% to 12.6%.
Across the 12 months ending September 2026, GE Appliances’ share of searches among refrigerator brands in the United States decreased from 12.2% to 10.3%.
Across the 12 months ending September 2026, Bosch’s share of searches among refrigerator brands in the United States increased from 6.7% to 8.4%.
Across the 12 months ending September 2026, Hisense’s share of searches among refrigerator brands in the United States increased from 2% to 3.1%.
Across the 12 months ending September 2026, Maytag’s share of searches among refrigerator brands in the United States increased from 2% to 2.5%.
Across the 12 months ending September 2026, Thermador’s share of searches among refrigerator brands in the United States increased from 1.1% to 1.7%.
Across the 12 months ending September 2026, Whirlpool’s share of searches among refrigerator brands in the United States peaked at 23% in August 2026 and was lowest at 17.4% in April 2026.
Across the 12 months ending September 2026, Frigidaire’s share of searches among refrigerator brands in the United States peaked at 12.8% in June 2026 and was lowest at 10% in October 2025.
Across the 12 months ending September 2026, Samsung’s share of searches among refrigerator brands in the United States peaked at 14.3% in April 2026 and was lowest at 11.5% in March 2026.
Across the 12 months ending September 2026, GE Appliances’ share of searches among refrigerator brands in the United States peaked at 12.2% in October 2025 and was lowest at 7.8% in April 2026.
Across the 12 months ending September 2026, Bosch’s share of searches among refrigerator brands in the United States peaked at 10.1% in July 2026 and was lowest at 6.7% in October 2025.
Across the 12 months ending September 2026, KitchenAid’s share of searches among refrigerator brands in the United States peaked at 7.1% in February 2026 and was lowest at 5.7% in June 2026.
Across the 12 months ending September 2026, Sub-Zero’s share of searches among refrigerator brands in the United States peaked at 7.1% in February 2026 and was lowest at 4.5% in July 2026.
Across the 12 months ending September 2026, Hisense’s share of searches among refrigerator brands in the United States peaked at 3.6% in May 2026 and was lowest at 2% in October 2025.
Across the 12 months ending September 2026, Thermador’s share of searches among refrigerator brands in the United States peaked at 2.1% in June 2026 and was lowest at 1.1% in October 2025.
Across the 12 months ending September 2026, Smeg’s share of searches among refrigerator brands in the United States peaked at 1.9% in January 2026 and was lowest at 0.9% in July 2026.
Across the 12 months ending September 2026, Miele’s share of searches among refrigerator brands in the United States peaked at 1.9% in April 2026 and was lowest at 0.9% in July 2026.
Across the 12 months ending September 2026, Whirlpool rose from 2nd to 1st among refrigerator brands in the United States.
Across the 12 months ending September 2026, Frigidaire rose from 5th to 2nd among refrigerator brands in the United States.
Across the 12 months ending September 2026, LG fell from 1st to 3rd among refrigerator brands in the United States.
Across the 12 months ending September 2026, GE Appliances fell from 3rd to 5th among refrigerator brands in the United States.
Across the 12 months ending September 2026, Thermador rose from 14th to 12th among refrigerator brands in the United States.
Across the 12 months ending September 2026, Viking rose from 15th to 14th among refrigerator brands in the United States.
Across the 12 months ending September 2026, Miele fell from 12th to 15th among refrigerator brands in the United States.
Across the 12 months ending September 2026, Samsung, KitchenAid, Sub-Zero, Café and Smeg held steady: their share of searches among refrigerator brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States refrigerator brands in September 2026?

8 changes

In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.
In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.
In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%.
In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%.
LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.
Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Miele in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
Estimated monthly branded searches for Smeg in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted for refrigerator brands?

15 search terms

Each brand's share of searches among refrigerator brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.