Brandwave

How popular isViking?

In September 2026, people searched for Viking by name about 6,600 times in the United States, an 18.5% decrease from the previous year. These searches made up 1.1% of all United States refrigerator brand searches, placing Viking 14th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about refrigerator brands, Viking did not appear in any of the answers.

Search and AI answers in September 2026

Viking is the 14th most searched of 15 competitors and not listed in any AI answer.

  1. WhirlpoolShare of searches 18.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. FrigidaireShare of searches 12.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  3. LGShare of searches 12.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. VikingShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Viking did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. LG3rd
  4. Samsung4th
  5. Whirlpool5th
  6. Café5th
  7. Frigidaire7th
  8. +5 more
  9. Smeg–
  10. Viking–
  11. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Viking0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about refrigerator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which refrigerator brands compete with Viking?

Viking against refrigerator brands in the United States, by month

Share of searches by month for Whirlpool, Frigidaire, LG, Samsung, GE Appliances, Bosch, KitchenAid, Sub-Zero, Hisense, Maytag, Café, Viking. The figures are in the table below the chart.

View monthly share of searches table
MonthWhirlpoolFrigidaireLGSamsungGE AppliancesBoschKitchenAidSub-ZeroHisenseMaytagCaféThermadorSmegVikingMiele
Oct 202518.2%10%18.2%12.2%12.2%6.7%6.7%5.5%2%2%1.6%1.1%1.3%1.1%1.3%
Nov 202518.2%10%18.2%12.2%10%6.7%6.7%6.7%2.4%2.4%2%1.1%1.1%1.1%1.3%
Dec 202517.7%11.9%17.7%11.9%7.9%7.9%6.5%6.5%2.4%2.4%1.9%1.6%1.6%1.1%1.1%
Jan 202617.5%11.8%17.5%11.8%7.9%7.9%6.5%6.5%2.9%2.4%1.9%1.3%1.9%1.3%1.1%
Feb 202619.2%10.5%15.8%12.9%8.6%7.1%7.1%7.1%2.6%2.1%1.7%1.1%1.7%1.1%1.4%
Mar 202621%11.5%14.1%11.5%9.4%7.7%6.3%6.3%2.8%2.3%1.9%1.3%1.3%1%1.5%
Apr 202617.4%11.7%14.3%14.3%7.8%9.6%6.4%6.4%2.3%2.3%1.9%1.3%1%1%1.9%
May 202617.7%11.9%14.6%11.9%8%9.8%6.5%6.5%3.6%2.4%2%1.6%1.3%1.1%1.1%
Jun 202619.1%12.8%15.5%12.8%8.6%8.6%5.7%5.7%2.6%2.1%1.7%2.1%0.93%0.93%0.93%
Jul 202618.5%12.4%15.1%12.4%8.3%10.1%6.8%4.5%3%2%1.7%2%0.9%1.4%0.9%
Aug 202623%12.6%12.6%12.6%8.4%6.9%6.9%5.7%2.5%2.1%1.7%1.7%1.1%1.1%0.92%
Sep 202618.7%12.6%12.6%12.6%10.3%8.4%6.9%5.6%3.1%2.5%2.1%1.7%1.1%1.1%0.92%

  1. 1.Whirlpool

    18.7%

    Held 1st. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.

  2. 2.Frigidaire

    12.6%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.LG

    12.6%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Samsung

    12.6%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.GE Appliances

    10.3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  6. 6.Bosch

    8.4%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +1.5 points.

  7. 7.KitchenAid

    6.9%

    Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Sub-Zero

    5.6%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  9. 9.Hisense

    3.1%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Maytag

    2.5%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  11. 11.Café

    2.1%

    Held 11th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  12. 12.Thermador

    1.7%

    Held 12th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  13. 13.Smeg

    1.1%

    Held 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  14. 14.Viking

    1.1%

    Held 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  15. 15.Miele

    0.92%

    Held 15th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Viking and its closest rivals

Every comparison with Viking

14 comparisons

How has branded search demand for Viking changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Viking in the United States fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Viking rose from 15th to 14th among refrigerator brands in the United States.

How did search popularity change for United States refrigerator brands in September 2026?

6 changes

  1. In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.

  2. In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.

  3. In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%.

  4. In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%.

  5. LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.

  6. Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are Viking’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Viking’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • viking refrigerator

Do you work for Viking? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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