How popular isMiele?
In September 2026, people searched for Miele by name about 103,000 times in the United States, a 10.4% decrease from the previous year. These searches made up 0.92% of all United States refrigerator brand searches, placing Miele 15th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about refrigerator brands, Miele did not appear in any of the answers.
Miele is the 15th most searched of 15 competitors and not listed in any AI answer.
WhirlpoolShare of searches 18.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
FrigidaireShare of searches 12.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
LGShare of searches 12.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SamsungShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MieleShare of searches 0.92%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refrigerator brands
5 answers
Asked ChatGPT
“Which refrigerator should I buy?”
Asked ChatGPT
“What are the most reliable refrigerator brands?”
Asked ChatGPT
“What is the best French door refrigerator?”
Searched Google, AI Overview
“refrigerator”
Searched Google, AI Overview
“french door refrigerator”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which refrigerator brands compete with Miele?
Share of searches by month for Whirlpool, Frigidaire, LG, Samsung, GE Appliances, Bosch, KitchenAid, Sub-Zero, Hisense, Maytag, Café, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whirlpool | Frigidaire | LG | Samsung | GE Appliances | Bosch | KitchenAid | Sub-Zero | Hisense | Maytag | Café | Thermador | Smeg | Viking | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10% | 18.2% | 12.2% | 12.2% | 6.7% | 6.7% | 5.5% | 2% | 2% | 1.6% | 1.1% | 1.3% | 1.1% | 1.3% |
| Nov 2025 | 18.2% | 10% | 18.2% | 12.2% | 10% | 6.7% | 6.7% | 6.7% | 2.4% | 2.4% | 2% | 1.1% | 1.1% | 1.1% | 1.3% |
| Dec 2025 | 17.7% | 11.9% | 17.7% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 2.4% | 2.4% | 1.9% | 1.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 17.5% | 11.8% | 17.5% | 11.8% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.4% | 1.9% | 1.3% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 19.2% | 10.5% | 15.8% | 12.9% | 8.6% | 7.1% | 7.1% | 7.1% | 2.6% | 2.1% | 1.7% | 1.1% | 1.7% | 1.1% | 1.4% |
| Mar 2026 | 21% | 11.5% | 14.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 2.8% | 2.3% | 1.9% | 1.3% | 1.3% | 1% | 1.5% |
| Apr 2026 | 17.4% | 11.7% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1.3% | 1% | 1% | 1.9% |
| May 2026 | 17.7% | 11.9% | 14.6% | 11.9% | 8% | 9.8% | 6.5% | 6.5% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 19.1% | 12.8% | 15.5% | 12.8% | 8.6% | 8.6% | 5.7% | 5.7% | 2.6% | 2.1% | 1.7% | 2.1% | 0.93% | 0.93% | 0.93% |
| Jul 2026 | 18.5% | 12.4% | 15.1% | 12.4% | 8.3% | 10.1% | 6.8% | 4.5% | 3% | 2% | 1.7% | 2% | 0.9% | 1.4% | 0.9% |
| Aug 2026 | 23% | 12.6% | 12.6% | 12.6% | 8.4% | 6.9% | 6.9% | 5.7% | 2.5% | 2.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.92% |
| Sep 2026 | 18.7% | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 6.9% | 5.6% | 3.1% | 2.5% | 2.1% | 1.7% | 1.1% | 1.1% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.7% | 110K | -33.3% | -4.4 points | |
| 2, held 2nd | 12.6% | 74K | -18.2% | -0.1 points | |
| 3, held 3rd | 12.6% | 74K | -18.2% | -0.1 points | |
| 4, held 4th | 12.6% | 74K | -18.2% | -0.1 points | |
| 5, held 5th | 10.3% | 60.5K | 0% | +1.8 points | |
| 6, held 6th | 8.4% | 49.5K | 0% | +1.5 points | |
| 7, held 7th | 6.9% | 40.5K | -18.2% | 0 points | |
| 8, held 8th | 5.6% | 33.1K | -18.3% | 0 points | |
| 9, held 9th | 3.1% | 18.1K | 0% | +0.5 points | |
| 10, held 10th | 2.5% | 14.8K | 0% | +0.4 points | |
| 11, held 11th | 2.1% | 12.1K | 0% | +0.4 points | |
| 12, held 12th | 1.7% | 9.9K | -18.2% | 0 points | |
| 13, held 13th | 1.1% | 6.6K | -18.5% | 0 points | |
| 14, held 14th | 1.1% | 6.6K | -18.5% | 0 points | |
| 15, held 15th | 0.92% | 5.4K | -18.2% | 0 points |
18.7%
Held 1st. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.
12.6%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
3.
LG12.6%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
4.
Samsung12.6%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
10.3%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +1.8 points.
6.
Bosch8.4%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
6.9%
Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.
Sub-Zero5.6%
Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
9.
Hisense3.1%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.
Maytag2.5%
Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
11.
Café2.1%
Held 11th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.
Thermador1.7%
Held 12th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
13.
Smeg1.1%
Held 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
14.
Viking1.1%
Held 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
15.
Miele0.92%
Held 15th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare popularity between Miele and its closest rivals
Every comparison with Miele
35 comparisons
- Dyson vs Miele
- Kirby vs Miele
- Miele vs Roborock
- Miele vs Shark
- BISSELL vs Miele
- Miele vs Tineco
- Eureka vs Miele
- Hoover vs Miele
- Dirt Devil vs Miele
- Miele vs Oreck
- Cove vs Miele
- Kenmore vs Miele
- ASKO vs Miele
- Eufy vs Miele
- Levoit vs Miele
- Bosch vs Miele
- Café vs Miele
- Frigidaire vs Miele
- GE Appliances vs Miele
- Hisense vs Miele
- KitchenAid vs Miele
- LG vs Miele
- Maytag vs Miele
- Miele vs Smeg
- Miele vs Sub-Zero
- Miele vs Thermador
- Miele vs Viking
- Miele vs Whirlpool
- Amana vs Miele
- Electrolux vs Miele
- Fisher & Paykel vs Miele
- Midea vs Miele
- Miele vs Speed Queen
- Miele vs Samsung
- Haier vs Miele
How has branded search demand for Miele changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miele in the United States fell from 115K to 103K.
- Across the 12 months ending September 2026, Miele’s share of searches among refrigerator brands in the United States peaked at 1.9% in April 2026 and was lowest at 0.9% in July 2026.
- Across the 12 months ending September 2026, Miele fell from 12th to 15th among refrigerator brands in the United States.
How did search popularity change for United States refrigerator brands in September 2026?
6 changes
In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.
In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.
In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%.
In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%.
LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.
Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are Miele’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- miele dishwasher
- miele refrigerator
- miele vacuum
- miele washer
Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Miele compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum brands | 5th of 15 | 7.9% | Show ranking |
| Refrigerator brands | 15th of 15 | 0.92% | Shown above |
| Washing machine brands | 11th of 14 | 0.62% | Show ranking |
| Dishwasher brands | 6th of 15 | 8.3% | Show ranking |
Is Miele your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.