Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 103,000 times in the United States, a 10.4% decrease from the previous year. These searches made up 8.3% of all United States dishwasher brand searches, placing Miele sixth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, Miele appeared in four of the five answers and was the second most recommended of the 15.

Search and AI answers in September 2026

Miele is the sixth most searched of 15 competitors and the second most recommended in AI answers.

  1. BoschShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KitchenAidShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. WhirlpoolShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. FrigidaireShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MieleShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele is the second most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. Whirlpool4th
  5. GE Appliances5th
  6. Samsung6th
  7. LG7th
  8. Midea8th
  9. Frigidaire–
  10. Maytag–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maytag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which dishwasher brands compete with Miele?

Miele against dishwasher brands in the United States, by month

Share of searches by month for Bosch, KitchenAid, Whirlpool, Frigidaire, GE Appliances, Miele, LG, Samsung, Maytag, Midea, Cove. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschKitchenAidWhirlpoolFrigidaireGE AppliancesMieleLGSamsungMaytagMideaCoveASKOCaféThermadorFisher & Paykel
Oct 202528.2%10.3%12.6%10.3%8.4%8.4%5.7%5.7%3.1%1.1%1.4%1.4%1.1%1.4%0.92%
Nov 202530%11%11%9%7.4%9%6%6%3.3%1.5%1.5%1.2%1.2%1.2%0.8%
Dec 202535.3%8.7%10.6%8.7%7.1%8.7%5.8%4.8%3.2%1.4%1.4%1.2%0.95%1.2%0.95%
Jan 202635.1%8.7%10.6%8.7%7.1%8.7%5.8%4.7%3.2%1.7%1.4%1.2%1.2%1.2%0.94%
Feb 202630.4%9.1%11.1%9.1%7.4%9.1%6.1%6.1%3.3%2.2%1.5%1.2%1.2%1.2%0.81%
Mar 202633.2%10%10%8.1%8.1%8.1%5.5%5.5%3.6%2%1.3%1.3%1.1%1.1%1.1%
Apr 202630.5%9.2%11.2%9.2%7.5%9.2%6.1%5%3.3%1.8%1.8%1.5%1.2%1.2%1.2%
May 202629.8%10.9%10.9%8.9%7.3%8.9%6%6%3.3%1.8%1.5%1.5%1.2%1.2%0.97%
Jun 202627%10%12.2%10%8.1%8.1%6.7%5.5%3.6%2.4%1.6%1.3%1.1%1.3%1.1%
Jul 202626.8%9.9%12.1%9.9%8.1%8.1%6.6%5.4%3.6%2.4%2%1.6%1.3%1.3%1.1%
Aug 202625.1%11.3%11.3%9.2%7.5%9.2%6.2%6.2%3.4%2.3%3.4%1.5%1.2%1.2%1%
Sep 202622.7%12.4%12.4%10.1%8.3%8.3%6.8%5.6%3.7%2.5%2%1.7%1.4%1.4%0.9%

  1. 1.Bosch

    22.7%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.4 points.

  2. 2.KitchenAid

    12.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Whirlpool

    12.4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Frigidaire

    10.1%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.GE Appliances

    8.3%

    Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Miele

    8.3%

    Moved from 5th to 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  7. 7.LG

    6.8%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Samsung

    5.6%

    Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  9. 9.Maytag

    3.7%

    Moved from 10th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Midea

    2.5%

    Moved from 11th to 10th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Cove

    2%

    Moved from 9th to 11th. 8.1K estimated branded searches, -45.3% vs prior month. Share -1.3 points.

  12. 12.ASKO

    1.7%

    Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Café

    1.4%

    Held 13th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Thermador

    1.4%

    Held 14th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  15. 15.Fisher & Paykel

    0.9%

    Held 15th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

35 comparisons

How has branded search demand for Miele changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele in the United States fell from 115K to 103K.
  • Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United States peaked at 9.2% in August 2026 and was lowest at 8.1% in July 2026.

How did search popularity change for United States dishwasher brands in September 2026?

6 changes

  1. In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches.

  2. In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.

  3. In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.

  4. In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%.

  5. In September 2026, LG gained share of searches among dishwasher brands in the United States, from 6.2% to 6.8%.

  6. In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%.

How are Miele’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele dishwasher
  • miele refrigerator
  • miele vacuum
  • miele washer

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum brands5th of 157.9%Show ranking
Refrigerator brands15th of 150.92%Show ranking
Washing machine brands11th of 140.62%Show ranking
Dishwasher brands6th of 158.3%Shown above
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