How popular isKitchenAid?
In September 2026, people searched for KitchenAid by name about 90,000 times in the United States, a 9.1% decrease from the previous year. These searches made up 12.4% of all United States dishwasher brand searches, placing KitchenAid second out of 15 brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, KitchenAid appeared in four of the five answers and was the third most recommended of the 15.
KitchenAid is the second most searched of 15 competitors and the third most recommended in AI answers.
BoschShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KitchenAidShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
WhirlpoolShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
FrigidaireShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GE AppliancesShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid is the third most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Miele2nd- KitchenAid3rd
- Whirlpool4th
- GE Appliances5th
Samsung6th
LG7th
Midea8th- Frigidaire–
Maytag–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maytag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher should I buy?”
Asked ChatGPT
“What are the most reliable dishwasher brands?”
Asked ChatGPT
“What is the quietest dishwasher?”
Searched Google, AI Overview
“dishwasher”
Searched Google, AI Overview
“best dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which dishwasher brands compete with KitchenAid?
Share of searches by month for Bosch, KitchenAid, Whirlpool, Frigidaire, GE Appliances, Miele, LG, Samsung, Maytag, Midea, Cove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | KitchenAid | Whirlpool | Frigidaire | GE Appliances | Miele | LG | Samsung | Maytag | Midea | Cove | ASKO | Café | Thermador | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 10.3% | 12.6% | 10.3% | 8.4% | 8.4% | 5.7% | 5.7% | 3.1% | 1.1% | 1.4% | 1.4% | 1.1% | 1.4% | 0.92% |
| Nov 2025 | 30% | 11% | 11% | 9% | 7.4% | 9% | 6% | 6% | 3.3% | 1.5% | 1.5% | 1.2% | 1.2% | 1.2% | 0.8% |
| Dec 2025 | 35.3% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.95% | 1.2% | 0.95% |
| Jan 2026 | 35.1% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.7% | 3.2% | 1.7% | 1.4% | 1.2% | 1.2% | 1.2% | 0.94% |
| Feb 2026 | 30.4% | 9.1% | 11.1% | 9.1% | 7.4% | 9.1% | 6.1% | 6.1% | 3.3% | 2.2% | 1.5% | 1.2% | 1.2% | 1.2% | 0.81% |
| Mar 2026 | 33.2% | 10% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 5.5% | 3.6% | 2% | 1.3% | 1.3% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 30.5% | 9.2% | 11.2% | 9.2% | 7.5% | 9.2% | 6.1% | 5% | 3.3% | 1.8% | 1.8% | 1.5% | 1.2% | 1.2% | 1.2% |
| May 2026 | 29.8% | 10.9% | 10.9% | 8.9% | 7.3% | 8.9% | 6% | 6% | 3.3% | 1.8% | 1.5% | 1.5% | 1.2% | 1.2% | 0.97% |
| Jun 2026 | 27% | 10% | 12.2% | 10% | 8.1% | 8.1% | 6.7% | 5.5% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% | 1.3% | 1.1% |
| Jul 2026 | 26.8% | 9.9% | 12.1% | 9.9% | 8.1% | 8.1% | 6.6% | 5.4% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.3% | 1.1% |
| Aug 2026 | 25.1% | 11.3% | 11.3% | 9.2% | 7.5% | 9.2% | 6.2% | 6.2% | 3.4% | 2.3% | 3.4% | 1.5% | 1.2% | 1.2% | 1% |
| Sep 2026 | 22.7% | 12.4% | 12.4% | 10.1% | 8.3% | 8.3% | 6.8% | 5.6% | 3.7% | 2.5% | 2% | 1.7% | 1.4% | 1.4% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.7% | 90.5K | -17.7% | -2.4 points | |
| 2, held 2nd | 12.4% | 49.5K | 0% | +1.1 points | |
| 3, held 3rd | 12.4% | 49.5K | 0% | +1.1 points | |
| 4, held 4th | 10.1% | 40.5K | 0% | +0.9 points | |
| 5, moved from 6th to 5th | 8.3% | 33.1K | 0% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 8.3% | 33.1K | -18.3% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.8% | 27.1K | 0% | +0.6 points | |
| 8, held 8th | 5.6% | 22.2K | -18.1% | -0.6 points | |
| 9, moved from 10th to 9th | 3.7% | 14.8K | 0% | +0.3 pointsmoved from 10th to 9th | |
| 10, moved from 11th to 10th | 2.5% | 9.9K | 0% | +0.2 pointsmoved from 11th to 10th | |
| 11, moved from 9th to 11th | 2% | 8.1K | -45.3% | -1.3 pointsmoved from 9th to 11th | |
| 12, held 12th | 1.7% | 6.6K | 0% | +0.1 points | |
| 13, held 13th | 1.4% | 5.4K | 0% | +0.1 points | |
| 14, held 14th | 1.4% | 5.4K | 0% | +0.1 points | |
| 15, held 15th | 0.9% | 3.6K | -18.2% | -0.1 points |
1.
Bosch22.7%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.4 points.
12.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
12.4%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
10.1%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
8.3%
Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.
Miele8.3%
Moved from 5th to 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
7.
LG6.8%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
Samsung5.6%
Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
9.
Maytag3.7%
Moved from 10th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.
Midea2.5%
Moved from 11th to 10th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.
Cove2%
Moved from 9th to 11th. 8.1K estimated branded searches, -45.3% vs prior month. Share -1.3 points.
12.
ASKO1.7%
Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
13.
Café1.4%
Held 13th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.
Thermador1.4%
Held 14th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.9%
Held 15th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between KitchenAid and its closest rivals
Every comparison with KitchenAid
18 comparisons
- Bosch vs KitchenAid
- Frigidaire vs KitchenAid
- GE Appliances vs KitchenAid
- KitchenAid vs LG
- KitchenAid vs Samsung
- KitchenAid vs Whirlpool
- KitchenAid vs Sub-Zero
- Hisense vs KitchenAid
- KitchenAid vs Maytag
- Café vs KitchenAid
- KitchenAid vs Midea
- KitchenAid vs Thermador
- Cove vs KitchenAid
- ASKO vs KitchenAid
- KitchenAid vs Smeg
- KitchenAid vs Viking
- KitchenAid vs Miele
- Fisher & Paykel vs KitchenAid
How has branded search demand for KitchenAid changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in the United States fell from 99K to 90K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands in the United States increased from 10.3% to 12.4%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands in the United States peaked at 12.4% in September 2026 and was lowest at 8.7% in January 2026.
- Across the 12 months ending September 2026, KitchenAid rose from 4th to 2nd among dishwasher brands in the United States.
How did search popularity change for United States dishwasher brands in September 2026?
6 changes
In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches.
In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%.
In September 2026, LG gained share of searches among dishwasher brands in the United States, from 6.2% to 6.8%.
In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%.
How are KitchenAid’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kitchenaid dishwasher
- kitchenaid refrigerator
Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does KitchenAid compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Refrigerator brands | 7th of 15 | 6.9% | Show ranking |
| Dishwasher brands | 2nd of 15 | 12.4% | Shown above |
Is KitchenAid your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.