Brandwave

KitchenAid vs Sub-Zero:Which is more popular?

In September 2026, KitchenAid had more branded searches than Sub-Zero among refrigerator brands in the United States. KitchenAid had about 40,500 branded searches, while Sub-Zero had 33,100. KitchenAid made up 6.9% of all refrigerator brand searches we track, and Sub-Zero accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about refrigerator brands, neither KitchenAid nor Sub-Zero appeared in any of the five answers.

Among refrigerator brands in the United States in September 2026

Who do people search for more?

KitchenAid, about 22% more searches than Sub-Zero

KitchenAid 40.5K searchesSub-Zero 33.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

KitchenAid in 0 of 5Sub-Zero in 0 of 5

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Top refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Sub-Zero showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. LG3rd
  4. Samsung4th
  5. Whirlpool5th
  6. Café5th
  7. Frigidaire7th
  8. KitchenAid–
  9. Sub-Zero–
  10. Hisense–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about refrigerator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is KitchenAid or Sub-Zero more popular in search?

This chart shows how often people search Google for KitchenAid and Sub-Zero by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.

KitchenAid and Sub-Zero among refrigerator brands in the United States, by month

Share of searches by month for KitchenAid, Sub-Zero. The figures are in the table below the chart.

View monthly share of searches table
MonthWhirlpoolFrigidaireLGSamsungGE AppliancesBoschKitchenAidSub-ZeroHisenseMaytagCaféThermadorSmegVikingMiele
Oct 202518.2%10%18.2%12.2%12.2%6.7%6.7%5.5%2%2%1.6%1.1%1.3%1.1%1.3%
Nov 202518.2%10%18.2%12.2%10%6.7%6.7%6.7%2.4%2.4%2%1.1%1.1%1.1%1.3%
Dec 202517.7%11.9%17.7%11.9%7.9%7.9%6.5%6.5%2.4%2.4%1.9%1.6%1.6%1.1%1.1%
Jan 202617.5%11.8%17.5%11.8%7.9%7.9%6.5%6.5%2.9%2.4%1.9%1.3%1.9%1.3%1.1%
Feb 202619.2%10.5%15.8%12.9%8.6%7.1%7.1%7.1%2.6%2.1%1.7%1.1%1.7%1.1%1.4%
Mar 202621%11.5%14.1%11.5%9.4%7.7%6.3%6.3%2.8%2.3%1.9%1.3%1.3%1%1.5%
Apr 202617.4%11.7%14.3%14.3%7.8%9.6%6.4%6.4%2.3%2.3%1.9%1.3%1%1%1.9%
May 202617.7%11.9%14.6%11.9%8%9.8%6.5%6.5%3.6%2.4%2%1.6%1.3%1.1%1.1%
Jun 202619.1%12.8%15.5%12.8%8.6%8.6%5.7%5.7%2.6%2.1%1.7%2.1%0.93%0.93%0.93%
Jul 202618.5%12.4%15.1%12.4%8.3%10.1%6.8%4.5%3%2%1.7%2%0.9%1.4%0.9%
Aug 202623%12.6%12.6%12.6%8.4%6.9%6.9%5.7%2.5%2.1%1.7%1.7%1.1%1.1%0.92%
Sep 202618.7%12.6%12.6%12.6%10.3%8.4%6.9%5.6%3.1%2.5%2.1%1.7%1.1%1.1%0.92%

How has the KitchenAid and Sub-Zero comparison changed over the last 12 months?

3 findings

How did search popularity change for United States refrigerator brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Sub-Zero in the United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for KitchenAid in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Sub-Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

1 branded search term

  • kitchenaid refrigerator

Sub-Zero

1 branded search term

  • sub zero refrigerator

How the Brand Demand Index is measured

Other head-to-heads among refrigerator brands

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