Frigidaire vs LG:Which is more popular?
In September 2026, Frigidaire and LG were level in searches among refrigerator brands in the United States, with an estimated 74K branded searches each, at 12.6% of the total each. When we asked ChatGPT and Google AI Overviews about refrigerator brands, Frigidaire and LG each appeared in three of the five answers. LG was mentioned before Frigidaire in three out of four answers.
Who do people search for more?
Frigidaire and LG are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
LG, named ahead of Frigidaire in 3 of 4 answers
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Top refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire and LG were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LG was listed before Frigidaire in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GE Appliances1st
Bosch2nd- LG3rd
Samsung4th
Whirlpool5th
Café5th
Frigidaire7th
KitchenAid–
Sub-Zero–
Hisense–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refrigerator brands
5 answers
Asked ChatGPT
“Which refrigerator should I buy?”
Asked ChatGPT
“What are the most reliable refrigerator brands?”
Asked ChatGPT
“What is the best French door refrigerator?”
Searched Google, AI Overview
“refrigerator”
Searched Google, AI Overview
“french door refrigerator”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Frigidaire or LG more popular in search?
This chart shows how often people search Google for Frigidaire and LG by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.
Share of searches by month for Frigidaire, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whirlpool | Frigidaire | LG | Samsung | GE Appliances | Bosch | KitchenAid | Sub-Zero | Hisense | Maytag | Café | Thermador | Smeg | Viking | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10% | 18.2% | 12.2% | 12.2% | 6.7% | 6.7% | 5.5% | 2% | 2% | 1.6% | 1.1% | 1.3% | 1.1% | 1.3% |
| Nov 2025 | 18.2% | 10% | 18.2% | 12.2% | 10% | 6.7% | 6.7% | 6.7% | 2.4% | 2.4% | 2% | 1.1% | 1.1% | 1.1% | 1.3% |
| Dec 2025 | 17.7% | 11.9% | 17.7% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 2.4% | 2.4% | 1.9% | 1.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 17.5% | 11.8% | 17.5% | 11.8% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.4% | 1.9% | 1.3% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 19.2% | 10.5% | 15.8% | 12.9% | 8.6% | 7.1% | 7.1% | 7.1% | 2.6% | 2.1% | 1.7% | 1.1% | 1.7% | 1.1% | 1.4% |
| Mar 2026 | 21% | 11.5% | 14.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 2.8% | 2.3% | 1.9% | 1.3% | 1.3% | 1% | 1.5% |
| Apr 2026 | 17.4% | 11.7% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1.3% | 1% | 1% | 1.9% |
| May 2026 | 17.7% | 11.9% | 14.6% | 11.9% | 8% | 9.8% | 6.5% | 6.5% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 19.1% | 12.8% | 15.5% | 12.8% | 8.6% | 8.6% | 5.7% | 5.7% | 2.6% | 2.1% | 1.7% | 2.1% | 0.93% | 0.93% | 0.93% |
| Jul 2026 | 18.5% | 12.4% | 15.1% | 12.4% | 8.3% | 10.1% | 6.8% | 4.5% | 3% | 2% | 1.7% | 2% | 0.9% | 1.4% | 0.9% |
| Aug 2026 | 23% | 12.6% | 12.6% | 12.6% | 8.4% | 6.9% | 6.9% | 5.7% | 2.5% | 2.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.92% |
| Sep 2026 | 18.7% | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 6.9% | 5.6% | 3.1% | 2.5% | 2.1% | 1.7% | 1.1% | 1.1% | 0.92% |
How has the Frigidaire and LG comparison changed over the last 12 months?
3 findings
- Frigidaire was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among refrigerator brands in the United States moved from 10% to 12.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, LG’s share of searches among refrigerator brands in the United States moved from 18.2% to 12.6%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for United States refrigerator brands in September 2026?
1 change
LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frigidaire’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frigidaire
1 branded search term
- frigidaire refrigerator
LG
1 branded search term
- lg refrigerator
Other head-to-heads among refrigerator brands
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