Brandwave

How popular isWhirlpool?

In September 2026, people searched for Whirlpool by name about 220,000 times in the United States, an 18.4% decrease from the previous year. These searches made up 18.7% of all United States refrigerator brand searches, placing Whirlpool first out of 15 brands. When we asked both ChatGPT and Google AI Overviews about refrigerator brands, Whirlpool appeared in one of the five answers and was the joint fifth most recommended of the 15.

Search and AI answers in September 2026

Whirlpool is the most searched of 15 competitors and the joint fifth most recommended in AI answers.

  1. WhirlpoolShare of searches 18.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. FrigidaireShare of searches 12.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  3. LGShare of searches 12.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. GE AppliancesShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool is the joint fifth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. LG3rd
  4. Samsung4th
  5. Whirlpool5th
  6. Café5th
  7. Frigidaire7th
  8. KitchenAid–
  9. Sub-Zero–
  10. Hisense–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about refrigerator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which refrigerator brands compete with Whirlpool?

Whirlpool against refrigerator brands in the United States, by month

Share of searches by month for Whirlpool, Frigidaire, LG, Samsung, GE Appliances, Bosch, KitchenAid, Sub-Zero, Hisense, Maytag, Café. The figures are in the table below the chart.

View monthly share of searches table
MonthWhirlpoolFrigidaireLGSamsungGE AppliancesBoschKitchenAidSub-ZeroHisenseMaytagCaféThermadorSmegVikingMiele
Oct 202518.2%10%18.2%12.2%12.2%6.7%6.7%5.5%2%2%1.6%1.1%1.3%1.1%1.3%
Nov 202518.2%10%18.2%12.2%10%6.7%6.7%6.7%2.4%2.4%2%1.1%1.1%1.1%1.3%
Dec 202517.7%11.9%17.7%11.9%7.9%7.9%6.5%6.5%2.4%2.4%1.9%1.6%1.6%1.1%1.1%
Jan 202617.5%11.8%17.5%11.8%7.9%7.9%6.5%6.5%2.9%2.4%1.9%1.3%1.9%1.3%1.1%
Feb 202619.2%10.5%15.8%12.9%8.6%7.1%7.1%7.1%2.6%2.1%1.7%1.1%1.7%1.1%1.4%
Mar 202621%11.5%14.1%11.5%9.4%7.7%6.3%6.3%2.8%2.3%1.9%1.3%1.3%1%1.5%
Apr 202617.4%11.7%14.3%14.3%7.8%9.6%6.4%6.4%2.3%2.3%1.9%1.3%1%1%1.9%
May 202617.7%11.9%14.6%11.9%8%9.8%6.5%6.5%3.6%2.4%2%1.6%1.3%1.1%1.1%
Jun 202619.1%12.8%15.5%12.8%8.6%8.6%5.7%5.7%2.6%2.1%1.7%2.1%0.93%0.93%0.93%
Jul 202618.5%12.4%15.1%12.4%8.3%10.1%6.8%4.5%3%2%1.7%2%0.9%1.4%0.9%
Aug 202623%12.6%12.6%12.6%8.4%6.9%6.9%5.7%2.5%2.1%1.7%1.7%1.1%1.1%0.92%
Sep 202618.7%12.6%12.6%12.6%10.3%8.4%6.9%5.6%3.1%2.5%2.1%1.7%1.1%1.1%0.92%

  1. 1.Whirlpool

    18.7%

    Held 1st. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.

  2. 2.Frigidaire

    12.6%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.LG

    12.6%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Samsung

    12.6%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.GE Appliances

    10.3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  6. 6.Bosch

    8.4%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +1.5 points.

  7. 7.KitchenAid

    6.9%

    Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Sub-Zero

    5.6%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  9. 9.Hisense

    3.1%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Maytag

    2.5%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  11. 11.Café

    2.1%

    Held 11th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  12. 12.Thermador

    1.7%

    Held 12th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  13. 13.Smeg

    1.1%

    Held 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  14. 14.Viking

    1.1%

    Held 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  15. 15.Miele

    0.92%

    Held 15th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Whirlpool and its closest rivals

Every comparison with Whirlpool

23 comparisons

How has branded search demand for Whirlpool changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool in the United States fell from 270K to 220K.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among refrigerator brands in the United States peaked at 23% in August 2026 and was lowest at 17.4% in April 2026.
  • Across the 12 months ending September 2026, Whirlpool rose from 2nd to 1st among refrigerator brands in the United States.

How did search popularity change for United States refrigerator brands in September 2026?

6 changes

  1. In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.

  2. In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.

  3. In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%.

  4. In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%.

  5. LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.

  6. Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are Whirlpool’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • whirlpool dishwasher
  • whirlpool refrigerator
  • whirlpool washer

Do you work for Whirlpool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Whirlpool compete?

Whirlpool is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Refrigerator brands1st of 1518.7%Shown above
Washing machine brands3rd of 1410.4%Show ranking
Dishwasher brands3rd of 1512.4%Show ranking
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