Washing machine brands in the United States:Which are most popular?

Name: Washing machine brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Speed Queen was the most searched washing machine brand in the United States, accounting for 49.9% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, LG was mentioned most often, in four of the five answers. LG was recommended most often, coming first in two out of four responses that gave a list.

Follow washing machine brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top washing machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, LG was mentioned most often, in four of the five answers. LG was recommended most often, coming first in two out of four answers that gave a list. Electrolux was second, and Whirlpool was third. Kenmore, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
LG	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Electrolux	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Speed Queen	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Maytag	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Whirlpool	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
GE Appliances	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Samsung	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kenmore	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Amana	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Midea	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Miele	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Frigidaire	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bosch	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Haier	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washing machine brands

5 answers

Asked ChatGPT
“Which washing machine should I buy?”
1. 1LG
2. 2Electrolux
Asked ChatGPT
“What are the most reliable washer brands?”
1. 1LG
2. 2Speed Queen
3. 3Whirlpool
4. 4Maytag
5. 5GE Appliances
Asked ChatGPT
“What is the best washer and dryer set?”
1. 1Electrolux
2. 2LG
3. 3Speed Queen
Searched Google, AI Overview
“washing machine”
1. 1Samsung
Searched Google, AI Overview
“washer and dryer”
1. 1GE Appliances
2. 2Whirlpool
3. 3Maytag
4. 4LG
5. 5Electrolux

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which washing machine brands do people search for most?

This chart shows how often people search Google for each washing machine brand by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United States.

Share of searches among washing machine brands in the United States, by month

Month	Speed Queen	Maytag	Whirlpool	GE Appliances	LG	Samsung	Kenmore	Amana	Electrolux	Midea	Miele	Frigidaire	Bosch	Haier
Oct 2025	47.8%	9.9%	12.1%	6.9%	6.6%	5.4%	4.4%	3%	1.6%	0.48%	0.59%	0.48%	0.39%	0.31%
Nov 2025	50.3%	9%	11.1%	6.8%	6.1%	6.1%	4.1%	2.7%	1.8%	0.54%	0.54%	0.36%	0.43%	0.28%
Dec 2025	51.3%	9.2%	11.3%	6.1%	6.2%	5%	4.1%	2.8%	1.8%	0.55%	0.55%	0.37%	0.37%	0.24%
Jan 2026	50.9%	9.2%	11.2%	6.8%	6.1%	5%	4.1%	2.7%	1.8%	0.54%	0.54%	0.36%	0.36%	0.29%
Feb 2026	51.1%	8.7%	10.6%	6.5%	5.8%	5.8%	3.9%	3.2%	2.1%	0.63%	0.63%	0.42%	0.42%	0.28%
Mar 2026	51.7%	9.3%	11.4%	5.7%	5.1%	5.1%	4.2%	3.4%	1.9%	0.55%	0.68%	0.37%	0.37%	0.29%
Apr 2026	55.8%	7.8%	9.5%	5.8%	5.2%	5.2%	3.5%	2.8%	1.9%	0.56%	1%	0.38%	0.3%	0.3%
May 2026	51.1%	8.7%	10.6%	6.5%	5.8%	5.8%	3.9%	3.2%	1.7%	0.63%	0.95%	0.42%	0.33%	0.33%
Jun 2026	49.8%	9%	11%	6.7%	6%	6%	4%	3.3%	1.8%	0.65%	0.8%	0.34%	0.34%	0.34%
Jul 2026	51.3%	8.7%	10.6%	6.5%	5.8%	5.8%	3.9%	3.2%	1.7%	0.63%	0.77%	0.33%	0.33%	0.28%
Aug 2026	54.8%	9.3%	9.3%	5.7%	5.1%	5.1%	4.2%	2.8%	1.5%	0.55%	0.68%	0.37%	0.29%	0.25%
Sep 2026	49.9%	10.4%	10.4%	6.3%	5.7%	5.7%	4.6%	3.1%	1.7%	0.62%	0.62%	0.41%	0.33%	0.33%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Speed Queen	49.9%	292K	-18.1%	-4.9 points
2, held 2nd	Maytag Whirlpool	10.4%	60.5K	0%	+1 points
3, held 3rd	Whirlpool	10.4%	60.5K	0%	+1 points
4, held 4th	GE Appliances Haier	6.3%	37K	0%	+0.6 points
5, held 5th	LG	5.7%	33.1K	0%	+0.6 points
6, held 6th	Samsung	5.7%	33.1K	0%	+0.6 points
7, held 7th	Kenmore	4.6%	27.1K	0%	+0.5 points
8, held 8th	Amana Whirlpool	3.1%	18.1K	0%	+0.3 points
9, held 9th	Electrolux	1.7%	9.9K	0%	+0.2 points
10, moved from 11th to 10th	Midea	0.62%	3.6K	0%	+0.1 pointsmoved from 11th to 10th
11, moved from 10th to 11th	Miele	0.62%	3.6K	-18.2%	-0.1 pointsmoved from 10th to 11th
12, held 12th	Frigidaire	0.41%	2.4K	0%	0 points
13, held 13th	Bosch	0.33%	1.9K	0%	0 points
14, held 14th	Haier	0.33%	1.9K	+18.8%	+0.1 points

1.Speed Queen
49.9%
Held 1st. 292K estimated branded searches, -18.1% vs prior month. Share -4.9 points.
2.Maytag
10.4%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.
3.Whirlpool
10.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.
4.GE Appliances
6.3%
Held 4th. 37K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.LG
5.7%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.Samsung
5.7%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.Kenmore
4.6%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
8.Amana
3.1%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Electrolux
1.7%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.Midea
0.62%
Moved from 11th to 10th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Miele
0.62%
Moved from 10th to 11th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
12.Frigidaire
0.41%
Held 12th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
13.Bosch
0.33%
Held 13th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
14.Haier
0.33%
Held 14th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Which brand is most popular in search among washing machine brands in the United States?

14 brands

In September 2026, Speed Queen was the most searched among washing machine brands in the United States, with an estimated 292K branded searches, 49.9% of all searches for the 14 we track. Maytag is in 2nd place, 39.5 percentage points behind at 10.4%.

United States washing machine brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Speed Queen	47.8% → 49.9%	55.8%Apr 2026	47.8%Oct 2025	1st
Maytag	9.9% → 10.4%	10.4%Sep 2026	7.8%Apr 2026	3rd → 2nd
Whirlpool	12.1% → 10.4%	12.1%Oct 2025	9.3%Aug 2026	2nd → 3rd
GE Appliances	6.9% → 6.3%	6.9%Oct 2025	5.7%Mar 2026	4th
LG	6.6% → 5.7%	6.6%Oct 2025	5.1%Mar 2026	5th
Samsung	5.4% → 5.7%	6.1%Nov 2025	5%Jan 2026	6th
Kenmore	4.4% → 4.6%	4.6%Sep 2026	3.5%Apr 2026	7th
Amana	3% → 3.1%	3.4%Mar 2026	2.7%Nov 2025	8th
Electrolux	1.6% → 1.7%	2.1%Feb 2026	1.5%Aug 2026	9th
Midea	0.48% → 0.62%	0.65%Jun 2026	0.48%Oct 2025	12th → 10th
Miele	0.59% → 0.62%	1%Apr 2026	0.54%Nov 2025	10th → 11th
Frigidaire	0.48% → 0.41%	0.48%Oct 2025	0.33%Jul 2026	11th → 12th
Bosch	0.39% → 0.33%	0.43%Nov 2025	0.29%Aug 2026	13th
Haier	0.31% → 0.33%	0.34%Jun 2026	0.24%Dec 2025	14th

Each finding as a sentence

Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in the United States increased from 47.8% to 49.9%.
Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United States decreased from 12.1% to 10.4%.
Across the 12 months ending September 2026, GE Appliances’ share of searches among washing machine brands in the United States decreased from 6.9% to 6.3%.
Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United States decreased from 6.6% to 5.7%.
Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in the United States peaked at 55.8% in April 2026 and was lowest at 47.8% in October 2025.
Across the 12 months ending September 2026, Maytag’s share of searches among washing machine brands in the United States peaked at 10.4% in September 2026 and was lowest at 7.8% in April 2026.
Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United States peaked at 12.1% in October 2025 and was lowest at 9.3% in August 2026.
Across the 12 months ending September 2026, GE Appliances’ share of searches among washing machine brands in the United States peaked at 6.9% in October 2025 and was lowest at 5.7% in March 2026.
Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United States peaked at 6.6% in October 2025 and was lowest at 5.1% in March 2026.
Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United States peaked at 6.1% in November 2025 and was lowest at 5% in January 2026.
Across the 12 months ending September 2026, Kenmore’s share of searches among washing machine brands in the United States peaked at 4.6% in September 2026 and was lowest at 3.5% in April 2026.
Across the 12 months ending September 2026, Maytag rose from 3rd to 2nd among washing machine brands in the United States.
Across the 12 months ending September 2026, Whirlpool fell from 2nd to 3rd among washing machine brands in the United States.
Across the 12 months ending September 2026, Midea rose from 12th to 10th among washing machine brands in the United States.
Across the 12 months ending September 2026, Miele fell from 10th to 11th among washing machine brands in the United States.
Across the 12 months ending September 2026, Frigidaire fell from 11th to 12th among washing machine brands in the United States.
Across the 12 months ending September 2026, Samsung, Kenmore, Amana, Electrolux, Bosch and Haier held steady: their share of searches among washing machine brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States washing machine brands in September 2026?

8 changes

In September 2026, Maytag gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.
In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.
In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%.
In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%.
In September 2026, Midea rose from 11th to 10th among washing machine brands in the United States.
In September 2026, Miele fell from 10th to 11th among washing machine brands in the United States.

How are branded searches counted for washing machine brands?

16 search terms

Each brand's share of searches among washing machine brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.