How popular isLG?
In September 2026, people searched for LG by name about 279,000 times in the United States, a 13.5% decrease from the previous year. These searches made up 5.7% of all United States washing machine brand searches, placing LG fifth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, LG appeared in four of the five answers and was the most recommended of the 14.
LG is the fifth most searched of 14 competitors and the most recommended in AI answers.
Speed QueenShare of searches 49.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
MaytagShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
WhirlpoolShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
GE AppliancesShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
LGShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG is the most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- LG1st
Electrolux2nd- Whirlpool3rd
- GE Appliances4th
- Speed Queen5th
- Maytag6th
Samsung–
Kenmore–
Amana–
Midea–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine should I buy?”
Asked ChatGPT
“What are the most reliable washer brands?”
Asked ChatGPT
“What is the best washer and dryer set?”
Searched Google, AI Overview
“washing machine”
Searched Google, AI Overview
“washer and dryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which washing machine brands compete with LG?
Share of searches by month for Speed Queen, Maytag, Whirlpool, GE Appliances, LG, Samsung, Kenmore, Amana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speed Queen | Maytag | Whirlpool | GE Appliances | LG | Samsung | Kenmore | Amana | Electrolux | Midea | Miele | Frigidaire | Bosch | Haier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 9.9% | 12.1% | 6.9% | 6.6% | 5.4% | 4.4% | 3% | 1.6% | 0.48% | 0.59% | 0.48% | 0.39% | 0.31% |
| Nov 2025 | 50.3% | 9% | 11.1% | 6.8% | 6.1% | 6.1% | 4.1% | 2.7% | 1.8% | 0.54% | 0.54% | 0.36% | 0.43% | 0.28% |
| Dec 2025 | 51.3% | 9.2% | 11.3% | 6.1% | 6.2% | 5% | 4.1% | 2.8% | 1.8% | 0.55% | 0.55% | 0.37% | 0.37% | 0.24% |
| Jan 2026 | 50.9% | 9.2% | 11.2% | 6.8% | 6.1% | 5% | 4.1% | 2.7% | 1.8% | 0.54% | 0.54% | 0.36% | 0.36% | 0.29% |
| Feb 2026 | 51.1% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 2.1% | 0.63% | 0.63% | 0.42% | 0.42% | 0.28% |
| Mar 2026 | 51.7% | 9.3% | 11.4% | 5.7% | 5.1% | 5.1% | 4.2% | 3.4% | 1.9% | 0.55% | 0.68% | 0.37% | 0.37% | 0.29% |
| Apr 2026 | 55.8% | 7.8% | 9.5% | 5.8% | 5.2% | 5.2% | 3.5% | 2.8% | 1.9% | 0.56% | 1% | 0.38% | 0.3% | 0.3% |
| May 2026 | 51.1% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 1.7% | 0.63% | 0.95% | 0.42% | 0.33% | 0.33% |
| Jun 2026 | 49.8% | 9% | 11% | 6.7% | 6% | 6% | 4% | 3.3% | 1.8% | 0.65% | 0.8% | 0.34% | 0.34% | 0.34% |
| Jul 2026 | 51.3% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 1.7% | 0.63% | 0.77% | 0.33% | 0.33% | 0.28% |
| Aug 2026 | 54.8% | 9.3% | 9.3% | 5.7% | 5.1% | 5.1% | 4.2% | 2.8% | 1.5% | 0.55% | 0.68% | 0.37% | 0.29% | 0.25% |
| Sep 2026 | 49.9% | 10.4% | 10.4% | 6.3% | 5.7% | 5.7% | 4.6% | 3.1% | 1.7% | 0.62% | 0.62% | 0.41% | 0.33% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 292K | -18.1% | -4.9 points | |
| 2, held 2nd | 10.4% | 60.5K | 0% | +1 points | |
| 3, held 3rd | 10.4% | 60.5K | 0% | +1 points | |
| 4, held 4th | 6.3% | 37K | 0% | +0.6 points | |
| 5, held 5th | 5.7% | 33.1K | 0% | +0.6 points | |
| 6, held 6th | 5.7% | 33.1K | 0% | +0.6 points | |
| 7, held 7th | 4.6% | 27.1K | 0% | +0.5 points | |
| 8, held 8th | 3.1% | 18.1K | 0% | +0.3 points | |
| 9, held 9th | 1.7% | 9.9K | 0% | +0.2 points | |
| 10, moved from 11th to 10th | 0.62% | 3.6K | 0% | +0.1 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.62% | 3.6K | -18.2% | -0.1 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.41% | 2.4K | 0% | 0 points | |
| 13, held 13th | 0.33% | 1.9K | 0% | 0 points | |
| 14, held 14th | 0.33% | 1.9K | +18.8% | +0.1 points |
49.9%
Held 1st. 292K estimated branded searches, -18.1% vs prior month. Share -4.9 points.
2.
Maytag10.4%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.
10.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.
6.3%
Held 4th. 37K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
LG5.7%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Samsung5.7%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
Kenmore4.6%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
8.
Amana3.1%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.7%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.
Midea0.62%
Moved from 11th to 10th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Miele0.62%
Moved from 10th to 11th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
12.
Frigidaire0.41%
Held 12th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Bosch0.33%
Held 13th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Haier0.33%
Held 14th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
Compare popularity between LG and its closest rivals
Every comparison with LG
44 comparisons
- LG vs Roku
- LG vs Vizio
- Hisense vs LG
- LG vs TCL
- Frigidaire vs LG
- LG vs Whirlpool
- GE Appliances vs LG
- Bosch vs LG
- LG vs Sony
- KitchenAid vs LG
- Insignia vs LG
- LG vs Speed Queen
- LG vs Sub-Zero
- Kenmore vs LG
- Amana vs LG
- LG vs Maytag
- Café vs LG
- Element vs LG
- LG vs Philips
- Acer vs LG
- Alienware vs LG
- ASUS vs LG
- Dell vs LG
- Electrolux vs LG
- Framework vs LG
- HP vs LG
- Lenovo vs LG
- LG vs Apple MacBook
- LG vs Microsoft Surface
- LG vs MSI
- LG vs Razer
- LG vs Samsung
- LG vs Panasonic
- LG vs Sharp
- LG vs Thermador
- LG vs Toshiba
- Cove vs LG
- ASKO vs LG
- LG vs Smeg
- LG vs Viking
- LG vs Miele
- Fisher & Paykel vs LG
- LG vs Midea
- Haier vs LG
How has branded search demand for LG changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG in the United States fell from 323K to 279K.
- Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United States decreased from 6.6% to 5.7%.
- Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United States peaked at 6.6% in October 2025 and was lowest at 5.1% in March 2026.
How did search popularity change for United States washing machine brands in September 2026?
6 changes
In September 2026, Maytag gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.
In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.
In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%.
In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%.
How are LG’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lg dishwasher
- lg gram
- lg refrigerator
- lg tv
- lg washer
Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does LG compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Laptop brands | 13th of 13 | 0.6% | Show ranking |
| TV brands | 3rd of 13 | 13.7% | Show ranking |
| Refrigerator brands | 3rd of 15 | 12.6% | Show ranking |
| Washing machine brands | 5th of 14 | 5.7% | Shown above |
| Dishwasher brands | 7th of 15 | 6.8% | Show ranking |
Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.