TV brands in the United States:Which are most popular?

Name: TV brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Roku was the most searched TV brand in the United States, accounting for 30.6% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Samsung, LG and Hisense were mentioned most often, in four of the five answers. LG was recommended most often, coming first in two out of five responses.

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Top TV brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung, LG and Hisense were mentioned most often, in four of the five answers. LG was recommended most often, coming first in two out of five answers. Samsung was second, and Sony was third. Element, which ranked ninth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

LG1st
Samsung2nd
Sony3rd
Hisense4th
Insignia5th
TCL6th
Roku7th
Vizio8th
Panasonic9th
Element–
Philips–
Sharp–
Toshiba–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Samsung	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
LG	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hisense	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
TCL	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Sony	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Roku	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Vizio	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Insignia	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Panasonic	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Element	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Philips	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sharp	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Toshiba	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TCL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vizio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Insignia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Asked ChatGPT
“Which TV should I buy?”
1. 1LG
2. 2Hisense
3. 3Samsung
Asked ChatGPT
“What are the best TV brands?”
1. 1Sony
2. 2LG
3. 3Samsung
4. 4TCL
5. 5Hisense
6. 6Panasonic
Asked ChatGPT
“What is the best 65 inch TV?”
1. 1LG
2. 2Samsung
3. 3Hisense
Searched Google, AI Overview
“tv”
1. 1Insignia
2. 2Roku
3. 3Vizio
Searched Google, AI Overview
“best tv”
1. 1Samsung
2. 2LG
3. 3Sony
4. 4TCL
5. 5Hisense

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which TV brands do people search for most?

This chart shows how often people search Google for each TV brand by name. Each line represents a brand's share of searches for all 13 TV brands we track, month by month, from searches in United States.

Share of searches among TV brands in the United States, by month

Month	Roku	Samsung	LG	Vizio	Hisense	TCL	Sony	Insignia	Element	Philips	Panasonic	Sharp	Toshiba
Oct 2025	26.5%	21.6%	11.8%	8%	8%	6.5%	5.3%	3.6%	1.3%	1.1%	4.4%	0.87%	1.1%
Nov 2025	28.9%	19.3%	10.6%	8.6%	8.6%	7.1%	7.1%	3.9%	1.2%	0.95%	2.1%	0.78%	0.95%
Dec 2025	28.9%	19.3%	10.6%	10.6%	8.7%	7.1%	4.8%	3.9%	1.2%	1.2%	1.7%	0.95%	1.2%
Jan 2026	31.2%	17.1%	11.4%	9.4%	7.7%	7.7%	6.3%	3.4%	1.3%	1%	1.5%	1%	1%
Feb 2026	31.8%	17.4%	9.6%	9.6%	7.8%	7.8%	6.4%	3.5%	1.3%	1%	1.6%	1%	1.3%
Mar 2026	31.4%	17.3%	9.5%	9.5%	7.7%	7.7%	6.3%	4.2%	1.5%	1.3%	1.3%	1%	1.3%
Apr 2026	33.5%	15%	10.1%	10.1%	8.2%	6.7%	6.7%	3.7%	1.3%	1.3%	1.3%	0.9%	1.1%
May 2026	30.3%	16.6%	9.1%	11.1%	9.1%	7.4%	6.1%	4.1%	1.5%	1.2%	1.2%	1%	1.2%
Jun 2026	32.6%	14.6%	9.8%	9.8%	9.8%	8%	5.4%	4.4%	1.3%	1.1%	1.1%	0.88%	1.3%
Jul 2026	32%	17.6%	7.9%	9.6%	9.6%	7.9%	5.3%	4.3%	1.3%	1.3%	1.1%	0.86%	1.3%
Aug 2026	30.5%	16.7%	9.2%	11.2%	9.2%	7.5%	6.1%	4.1%	1.2%	1.2%	1%	0.82%	1.2%
Sep 2026	30.6%	16.8%	13.7%	9.2%	7.5%	7.5%	5%	4.1%	1.2%	1.2%	1%	1%	1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Roku	30.6%	301K	0%	+0.1 points
2, held 2nd	Samsung	16.8%	165K	0%	0 points
3, moved from 5th to 3rd	LG	13.7%	135K	+49.2%	+4.6 pointsmoved from 5th to 3rd
4, moved from 3rd to 4th	Vizio	9.2%	90.5K	-17.7%	-2 pointsmoved from 3rd to 4th
5, moved from 4th to 5th	Hisense	7.5%	74K	-18.2%	-1.7 pointsmoved from 4th to 5th
6, held 6th	TCL	7.5%	74K	0%	0 points
7, held 7th	Sony	5%	49.5K	-18.2%	-1.1 points
8, held 8th	Insignia	4.1%	40.5K	0%	0 points
9, held 9th	Element	1.2%	12.1K	0%	0 points
10, held 10th	Philips	1.2%	12.1K	0%	0 points
11, moved from 12th to 11th	Panasonic	1%	9.9K	0%	0 pointsmoved from 12th to 11th
12, moved from 13th to 12th	Sharp	1%	9.9K	+22.2%	+0.2 pointsmoved from 13th to 12th
13, moved from 11th to 13th	Toshiba	1%	9.9K	-18.2%	-0.2 pointsmoved from 11th to 13th

1.Roku
30.6%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Samsung
16.8%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.LG
13.7%
Moved from 5th to 3rd. 135K estimated branded searches, +49.2% vs prior month. Share +4.6 points.
4.Vizio
9.2%
Moved from 3rd to 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.
5.Hisense
7.5%
Moved from 4th to 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
6.TCL
7.5%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
7.Sony
5%
Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
8.Insignia
4.1%
Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
9.Element
1.2%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.Philips
1.2%
Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.Panasonic
1%
Moved from 12th to 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
12.Sharp
1%
Moved from 13th to 12th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
13.Toshiba
1%
Moved from 11th to 13th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Which brand is most popular in search among TV brands in the United States?

13 brands

In September 2026, Roku was the most searched among TV brands in the United States, with an estimated 301K branded searches, 30.6% of all searches for the 13 we track. Samsung is in 2nd place, 13.8 percentage points behind at 16.8%.

United States TV brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Roku	26.5% → 30.6%	33.5%Apr 2026	26.5%Oct 2025	1st
Samsung	21.6% → 16.8%	21.6%Oct 2025	14.6%Jun 2026	2nd
LG	11.8% → 13.7%	13.7%Sep 2026	7.9%Jul 2026	3rd
Vizio	8% → 9.2%	11.2%Aug 2026	8%Oct 2025	5th → 4th
Hisense	8% → 7.5%	9.8%Jun 2026	7.5%Sep 2026	4th → 5th
TCL	6.5% → 7.5%	8%Jun 2026	6.5%Oct 2025	6th
Sony	5.3% → 5%	7.1%Nov 2025	4.8%Dec 2025	7th
Insignia	3.6% → 4.1%	4.4%Jun 2026	3.4%Jan 2026	9th → 8th
Element	1.3% → 1.2%	1.5%Mar 2026	1.2%Nov 2025	10th → 9th
Philips	1.1% → 1.2%	1.3%Apr 2026	0.95%Nov 2025	11th → 10th
Panasonic	4.4% → 1%	4.4%Oct 2025	1%Aug 2026	8th → 11th
Sharp	0.87% → 1%	1%Feb 2026	0.78%Nov 2025	13th → 12th
Toshiba	1.1% → 1%	1.3%Jun 2026	0.95%Nov 2025	12th → 13th

Each finding as a sentence

Across the 12 months ending September 2026, Roku’s share of searches among TV brands in the United States increased from 26.5% to 30.6%.
Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United States decreased from 21.6% to 16.8%.
Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United States increased from 11.8% to 13.7%.
Across the 12 months ending September 2026, Vizio’s share of searches among TV brands in the United States increased from 8% to 9.2%.
Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United States increased from 6.5% to 7.5%.
Across the 12 months ending September 2026, Insignia’s share of searches among TV brands in the United States increased from 3.6% to 4.1%.
Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United States decreased from 4.4% to 1%.
Across the 12 months ending September 2026, Roku’s share of searches among TV brands in the United States peaked at 33.5% in April 2026 and was lowest at 26.5% in October 2025.
Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United States peaked at 21.6% in October 2025 and was lowest at 14.6% in June 2026.
Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United States peaked at 13.7% in September 2026 and was lowest at 7.9% in July 2026.
Across the 12 months ending September 2026, Vizio’s share of searches among TV brands in the United States peaked at 11.2% in August 2026 and was lowest at 8% in October 2025.
Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United States peaked at 9.8% in June 2026 and was lowest at 7.5% in September 2026.
Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United States peaked at 8% in June 2026 and was lowest at 6.5% in October 2025.
Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United States peaked at 7.1% in November 2025 and was lowest at 4.8% in December 2025.
Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United States peaked at 4.4% in October 2025 and was lowest at 1% in August 2026.
Across the 12 months ending September 2026, Vizio rose from 5th to 4th among TV brands in the United States.
Across the 12 months ending September 2026, Hisense fell from 4th to 5th among TV brands in the United States.
Across the 12 months ending September 2026, Insignia rose from 9th to 8th among TV brands in the United States.
Across the 12 months ending September 2026, Element rose from 10th to 9th among TV brands in the United States.
Across the 12 months ending September 2026, Philips rose from 11th to 10th among TV brands in the United States.
Across the 12 months ending September 2026, Panasonic fell from 8th to 11th among TV brands in the United States.
Across the 12 months ending September 2026, Sharp rose from 13th to 12th among TV brands in the United States.
Across the 12 months ending September 2026, Toshiba fell from 12th to 13th among TV brands in the United States.
Across the 12 months ending September 2026, Sony held steady: its share of searches among TV brands in the United States moved less than 0.5 percentage points.

How did search popularity change for United States TV brands in September 2026?

8 changes

In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches.
In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%.
In September 2026, Hisense lost share of searches among TV brands in the United States, from 9.2% to 7.5%.
In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%.
In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States.
In September 2026, Sharp rose from 13th to 12th among TV brands in the United States.
In September 2026, Toshiba fell from 11th to 13th among TV brands in the United States.
Estimated monthly branded searches for Roku in the United States rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

How are branded searches counted for TV brands?

13 search terms

Each brand's share of searches among TV brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.