Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 205,000 times in the United States, a 13.2% decrease from the previous year. These searches made up 5% of all United States TV brand searches, placing Sony seventh out of 13 brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Sony appeared in two of the five answers and was the third most recommended of the 13.

Search and AI answers in September 2026

Sony is the seventh most searched of 13 competitors and the third most recommended in AI answers.

  1. RokuShare of searches 30.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. SamsungShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LGShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. VizioShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. SonyShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+8 more

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sony is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Samsung2nd
  3. Sony3rd
  4. Hisense4th
  5. Insignia5th
  6. TCL6th
  7. Roku7th
  8. Vizio8th
  9. Panasonic9th
  10. Element–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TCL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vizio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insignia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which TV brands compete with Sony?

Sony against TV brands in the United States, by month

Share of searches by month for Roku, Samsung, LG, Vizio, Hisense, TCL, Sony, Insignia. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungLGVizioHisenseTCLSonyInsigniaElementPhilipsPanasonicSharpToshiba
Oct 202526.5%21.6%11.8%8%8%6.5%5.3%3.6%1.3%1.1%4.4%0.87%1.1%
Nov 202528.9%19.3%10.6%8.6%8.6%7.1%7.1%3.9%1.2%0.95%2.1%0.78%0.95%
Dec 202528.9%19.3%10.6%10.6%8.7%7.1%4.8%3.9%1.2%1.2%1.7%0.95%1.2%
Jan 202631.2%17.1%11.4%9.4%7.7%7.7%6.3%3.4%1.3%1%1.5%1%1%
Feb 202631.8%17.4%9.6%9.6%7.8%7.8%6.4%3.5%1.3%1%1.6%1%1.3%
Mar 202631.4%17.3%9.5%9.5%7.7%7.7%6.3%4.2%1.5%1.3%1.3%1%1.3%
Apr 202633.5%15%10.1%10.1%8.2%6.7%6.7%3.7%1.3%1.3%1.3%0.9%1.1%
May 202630.3%16.6%9.1%11.1%9.1%7.4%6.1%4.1%1.5%1.2%1.2%1%1.2%
Jun 202632.6%14.6%9.8%9.8%9.8%8%5.4%4.4%1.3%1.1%1.1%0.88%1.3%
Jul 202632%17.6%7.9%9.6%9.6%7.9%5.3%4.3%1.3%1.3%1.1%0.86%1.3%
Aug 202630.5%16.7%9.2%11.2%9.2%7.5%6.1%4.1%1.2%1.2%1%0.82%1.2%
Sep 202630.6%16.8%13.7%9.2%7.5%7.5%5%4.1%1.2%1.2%1%1%1%

  1. 1.Roku

    30.6%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Samsung

    16.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.LG

    13.7%

    Moved from 5th to 3rd. 135K estimated branded searches, +49.2% vs prior month. Share +4.6 points.

  4. 4.Vizio

    9.2%

    Moved from 3rd to 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  5. 5.Hisense

    7.5%

    Moved from 4th to 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.TCL

    7.5%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sony

    5%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  8. 8.Insignia

    4.1%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Element

    1.2%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Philips

    1.2%

    Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Panasonic

    1%

    Moved from 12th to 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Sharp

    1%

    Moved from 13th to 12th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  13. 13.Toshiba

    1%

    Moved from 11th to 13th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

33 comparisons

How has branded search demand for Sony changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony in the United States fell from 236K to 205K.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United States peaked at 7.1% in November 2025 and was lowest at 4.8% in December 2025.

How did search popularity change for United States TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches.

  2. In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%.

  3. In September 2026, Hisense lost share of searches among TV brands in the United States, from 9.2% to 7.5%.

  4. In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%.

  5. In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States.

  6. In September 2026, Sharp rose from 13th to 12th among TV brands in the United States.

How are Sony’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony earbuds
  • sony headphones
  • sony tv
  • sony xperia

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave does not track any other brands owned by Sony.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands8th of 90.42%Show ranking
Headphone brands6th of 154.8%Show ranking
TV brands7th of 135%Shown above
Creator with pink hair and a pink jacket

Is Sony your brand?

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