Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 205,000 times in the United States, a 13.2% decrease from the previous year. These searches made up 0.42% of all United States smartphone brand searches, placing Sony eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, Sony did not appear in any of the answers.

Search and AI answers in September 2026

Sony is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. Apple iPhoneShare of searches 77.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Google PixelShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. NothingShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Samsung GalaxyShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SonyShare of searches 0.42%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Motorola4th
  5. OnePlus5th
  6. Nothing6th
  7. Nokia–
  8. Sony–
  9. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nokia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which smartphone brands compete with Sony?

Sony against smartphone brands in the United States, by month

Share of searches by month for Apple iPhone, Google Pixel, Nothing, Samsung Galaxy, Sony. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneGoogle PixelNothingSamsung GalaxyNokiaOnePlusMotorolaSonyTCL
Oct 202561.1%14%5.5%7.9%3.7%5.1%1.1%0.91%0.74%
Nov 202564%12.2%3.9%6.9%3.2%7.7%0.95%0.63%0.63%
Dec 202565.1%11.9%4.8%7%2.6%6.4%0.96%0.64%0.64%
Jan 202664.6%9.9%5.8%7.3%3.2%6.5%1.2%0.78%0.78%
Feb 202666.3%10.2%6%7.2%3.3%4.6%0.98%0.8%0.66%
Mar 202662.6%11.4%8.5%6.8%3.1%5.1%1.1%0.76%0.62%
Apr 202666.1%10.1%6%7.2%3.3%4.5%1.2%0.8%0.8%
May 202664.1%9.8%8.7%6.7%3.2%4.4%1.2%1.2%0.78%
Jun 202665.4%8.2%13.1%5.8%2.2%3.2%0.97%0.65%0.65%
Jul 202668.4%8.5%9.2%5.9%2.3%3.8%0.83%0.55%0.55%
Aug 202668.8%10.3%9.2%5.2%1.9%2.6%0.83%0.68%0.56%
Sep 202677.4%7.6%5.7%4.4%1.7%1.7%0.63%0.42%0.42%

  1. 1.Apple iPhone

    77.4%

    Held 1st. 3.4M estimated branded searches, +49.6% vs prior month. Share +8.7 points.

  2. 2.Google Pixel

    7.6%

    Held 2nd. 328K estimated branded searches, -1.8% vs prior month. Share -2.7 points.

  3. 3.Nothing

    5.7%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -3.6 points.

  4. 4.Samsung Galaxy

    4.4%

    Held 4th. 192K estimated branded searches, +14.3% vs prior month. Share -0.7 points.

  5. 5.Nokia

    1.7%

    Moved from 6th to 5th. 74K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  6. 6.OnePlus

    1.7%

    Moved from 5th to 6th. 72.6K estimated branded searches, -15.7% vs prior month. Share -1 points.

  7. 7.Motorola

    0.63%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Sony

    0.42%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  9. 9.TCL

    0.42%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

33 comparisons

How has branded search demand for Sony changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony in the United States fell from 236K to 205K.
  • Across the 12 months ending September 2026, Sony’s share of searches among smartphone brands in the United States held steady, from 0.91% to 0.42%.

How did search popularity change for United States smartphone brands in September 2026?

6 changes

  1. In September 2026, Apple iPhone gained share of searches among smartphone brands in the United States, from 68.8% to 77.4%.

  2. In September 2026, Nothing lost share of searches among smartphone brands in the United States, from 9.2% to 5.7%.

  3. In September 2026, Google Pixel lost share of searches among smartphone brands in the United States, from 10.3% to 7.6%.

  4. In September 2026, OnePlus lost share of searches among smartphone brands in the United States, from 2.6% to 1.7%.

  5. In September 2026, Samsung Galaxy lost share of searches among smartphone brands in the United States, from 5.2% to 4.4%.

  6. In September 2026, Nokia rose from 6th to 5th among smartphone brands in the United States.

How are Sony’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony earbuds
  • sony headphones
  • sony tv
  • sony xperia

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave does not track any other brands owned by Sony.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands8th of 90.42%Shown above
Headphone brands6th of 154.8%Show ranking
TV brands7th of 135%Show ranking
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Is Sony your brand?

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