Brands owned byApple
Apple is the organization or project responsible for the creative software brands in this portfolio.
Brand competitors
These brands are measured alongside Apple’s in the same sets.
2nd place in US Smartwatch brands estimated Share of Search at 15.9% in Sep 2026.
A brand of Google.
3rd place in US Smartwatch brands estimated Share of Search at 13% in Sep 2026.
2nd place in US Laptop brands estimated Share of Search at 12.3% in Sep 2026.
Do you work for Apple? To claim this company simply sign up to Brandwave with your company email. To request corrections please contact us via our support page.

Is this your company?
Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.