Smartwatch brands in the United States:Which are most popular?

Name: Smartwatch brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple Watch was the most searched smartwatch brand in the United States, accounting for 52.9% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Garmin showed up in every answer. Garmin was recommended most often, coming first in two out of three responses that gave a list.

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Top smartwatch brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin appeared every time. Garmin was recommended most often, coming first in two out of three answers that gave a list. Apple Watch was second, and Fitbit was third. COROS, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Garmin	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple Watch	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Fitbit	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Samsung Galaxy Watch	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Google Pixel	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
WHOOP	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Amazfit	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
COROS	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Polar	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple Watch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Pixel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WHOOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazfit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch brands

5 answers

Asked ChatGPT
“Which smartwatch should I buy?”
Asked ChatGPT
“What are the best smartwatch brands?”
1. 1Garmin
2. 2Amazfit
3. 3Fitbit
4. 4Apple Watch
5. 5Samsung Galaxy Watch
6. 6Google Pixel
Asked ChatGPT
“What is the best fitness tracker?”
1. 1Garmin
2. 2Fitbit
3. 3Apple Watch
Searched Google, AI Overview
“smart watch”
Searched Google, AI Overview
“fitness tracker”
1. 1WHOOP
2. 2Fitbit
3. 3Garmin

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which smartwatch brands do people search for most?

This chart shows how often people search Google for each smartwatch brand by name. Each line represents a brand's share of searches for all nine smartwatch brands we track, month by month, from searches in United States.

Share of searches among smartwatch brands in the United States, by month

Month	Apple Watch	Garmin	Fitbit	WHOOP	Samsung Galaxy Watch	Google Pixel	Amazfit	COROS	Polar
Oct 2025	59.8%	12%	12%	3.6%	6.4%	3.6%	1.6%	0.88%	0.22%
Nov 2025	62.3%	12.5%	10.2%	3.1%	6.6%	3.1%	1.4%	0.62%	0.18%
Dec 2025	62%	12.5%	10.2%	3.7%	6.6%	2.8%	1.4%	0.61%	0.18%
Jan 2026	50.8%	15.3%	15.3%	5.6%	7.1%	2.5%	2.1%	0.92%	0.27%
Feb 2026	52.1%	15.7%	12.8%	5.7%	7.3%	2.6%	2.6%	0.94%	0.28%
Mar 2026	51.9%	15.7%	12.8%	7%	6.8%	2.6%	2.1%	0.94%	0.23%
Apr 2026	50.5%	15.2%	15.2%	6.8%	6.6%	2.2%	2%	1.1%	0.22%
May 2026	44.5%	16.4%	20.1%	7.3%	5.8%	2.4%	2.2%	0.99%	0.24%
Jun 2026	44.5%	16.4%	20.1%	7.3%	5.8%	2.4%	2.2%	0.99%	0.2%
Jul 2026	45.8%	16.9%	16.9%	7.5%	6.9%	2.5%	2.3%	1%	0.2%
Aug 2026	45.3%	16.7%	16.7%	7.5%	7.3%	3.3%	1.8%	1.2%	0.24%
Sep 2026	52.9%	15.9%	13%	7.1%	5.6%	2.6%	1.7%	0.96%	0.19%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple Watch Apple	52.9%	1.5M	+23%	+7.7 points
2, moved from 3rd to 2nd	Garmin	15.9%	450K	0%	-0.8 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Fitbit Google	13%	368K	-18.2%	-3.7 pointsmoved from 2nd to 3rd
4, held 4th	WHOOP	7.1%	201K	0%	-0.4 points
5, held 5th	Samsung Galaxy Watch Samsung	5.6%	160K	-18.4%	-1.6 points
6, held 6th	Google Pixel Google	2.6%	73.6K	-18.2%	-0.7 points
7, held 7th	Amazfit	1.7%	49.5K	0%	-0.1 points
8, held 8th	COROS	0.96%	27.1K	-18.1%	-0.3 points
9, held 9th	Polar	0.19%	5.4K	-18.2%	-0.1 points

1.Apple Watch
52.9%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.7 points.
2.Garmin
15.9%
Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.
3.Fitbit
13%
Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -3.7 points.
4.WHOOP
7.1%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Samsung Galaxy Watch
5.6%
Held 5th. 160K estimated branded searches, -18.4% vs prior month. Share -1.6 points.
6.Google Pixel
2.6%
Held 6th. 73.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
7.Amazfit
1.7%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.COROS
0.96%
Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
9.Polar
0.19%
Held 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Google Pixel sells other things too, so only its searches that name this product count here, like “pixel watch”.

Which brand is most popular in search among smartwatch brands in the United States?

9 brands

In September 2026, Apple Watch was the most searched among smartwatch brands in the United States, with an estimated 1.5M branded searches, 52.9% of all searches for the nine we track. Garmin is in 2nd place, 37 percentage points behind at 15.9%.

United States smartwatch brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple Watch	59.8% → 52.9%	62.3%Nov 2025	44.5%May 2026	1st
Garmin	12% → 15.9%	16.9%Jul 2026	12%Oct 2025	3rd → 2nd
Fitbit	12% → 13%	20.1%Jun 2026	10.2%Dec 2025	2nd → 3rd
WHOOP	3.6% → 7.1%	7.5%Jul 2026	3.1%Nov 2025	5th → 4th
Samsung Galaxy Watch	6.4% → 5.6%	7.3%Feb 2026	5.6%Sep 2026	4th → 5th
Google Pixel	3.6% → 2.6%	3.6%Oct 2025	2.2%Apr 2026	6th
Amazfit	1.6% → 1.7%	2.6%Feb 2026	1.4%Dec 2025	7th
COROS	0.88% → 0.96%	1.2%Aug 2026	0.61%Dec 2025	8th
Polar	0.22% → 0.19%	0.28%Feb 2026	0.18%Dec 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, Apple Watch’s share of searches among smartwatch brands in the United States decreased from 59.8% to 52.9%.
Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch brands in the United States increased from 12% to 15.9%.
Across the 12 months ending September 2026, Fitbit’s share of searches among smartwatch brands in the United States increased from 12% to 13%.
Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch brands in the United States increased from 3.6% to 7.1%.
Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch brands in the United States decreased from 6.4% to 5.6%.
Across the 12 months ending September 2026, Google Pixel’s share of searches among smartwatch brands in the United States decreased from 3.6% to 2.6%.
Across the 12 months ending September 2026, Apple Watch’s share of searches among smartwatch brands in the United States peaked at 62.3% in November 2025 and was lowest at 44.5% in May 2026.
Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch brands in the United States peaked at 16.9% in July 2026 and was lowest at 12% in October 2025.
Across the 12 months ending September 2026, Fitbit’s share of searches among smartwatch brands in the United States peaked at 20.1% in June 2026 and was lowest at 10.2% in December 2025.
Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch brands in the United States peaked at 7.5% in July 2026 and was lowest at 3.1% in November 2025.
Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch brands in the United States peaked at 7.3% in February 2026 and was lowest at 5.6% in September 2026.
Across the 12 months ending September 2026, Google Pixel’s share of searches among smartwatch brands in the United States peaked at 3.6% in October 2025 and was lowest at 2.2% in April 2026.
Across the 12 months ending September 2026, Amazfit’s share of searches among smartwatch brands in the United States peaked at 2.6% in February 2026 and was lowest at 1.4% in December 2025.
Across the 12 months ending September 2026, Garmin rose from 3rd to 2nd among smartwatch brands in the United States.
Across the 12 months ending September 2026, Fitbit fell from 2nd to 3rd among smartwatch brands in the United States.
Across the 12 months ending September 2026, WHOOP rose from 5th to 4th among smartwatch brands in the United States.
Across the 12 months ending September 2026, Samsung Galaxy Watch fell from 4th to 5th among smartwatch brands in the United States.
Across the 12 months ending September 2026, Amazfit, COROS and Polar held steady: their share of searches among smartwatch brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States smartwatch brands in September 2026?

8 changes

In September 2026, Apple Watch gained share of searches among smartwatch brands in the United States, from 45.3% to 52.9%.
In September 2026, Fitbit lost share of searches among smartwatch brands in the United States, from 16.7% to 13%.
In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United States, from 7.3% to 5.6%.
In September 2026, Garmin lost share of searches among smartwatch brands in the United States, from 16.7% to 15.9%.
In September 2026, Google Pixel lost share of searches among smartwatch brands in the United States, from 3.3% to 2.6%.
Estimated monthly branded searches for WHOOP in the United States rose 122.1% over 12 measured months, from 90.5K to 201K in September 2026.
Estimated monthly branded searches for Amazfit in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for COROS in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted for smartwatch brands?

11 search terms

Each brand's share of searches among smartwatch brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.