Brandwave

Apple Watch vs Samsung Galaxy Watch:Which is more popular?

In September 2026, Apple Watch had more branded searches than Samsung Galaxy Watch among smartwatch brands in the United States. Apple Watch had about 1.5 million branded searches, while Samsung Galaxy Watch had 160,000. Apple Watch made up 52.9% of all smartwatch brand searches we track, and Samsung Galaxy Watch accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, Apple Watch appeared in four of the five answers and Samsung Galaxy Watch in three. Apple Watch was mentioned before Samsung Galaxy Watch in every answer.

Among smartwatch brands in the United States in September 2026

Who do people search for more?

Apple Watch, about 9 searches for every 1 for Samsung Galaxy Watch

Apple Watch 1.5M searchesSamsung Galaxy Watch 160K searches

Who does AI mention more?

Apple Watch, mentioned in 4 of 5 answers, Samsung Galaxy Watch in 3

Apple Watch in 4 of 5Samsung Galaxy Watch in 3 of 5

Who does AI recommend more?

Apple Watch, named ahead of Samsung Galaxy Watch in every answer

Apple Watch first in 3Samsung Galaxy Watch never first

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Top smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Watch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung Galaxy Watch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Watch was listed before Samsung Galaxy Watch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Fitbit3rd
  4. Google Pixel4th
  5. Amazfit5th
  6. Samsung Galaxy Watch6th
  7. WHOOP–
  8. COROS–
  9. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Pixel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WHOOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazfit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Apple Watch or Samsung Galaxy Watch more popular in search?

This chart shows how often people search Google for Apple Watch and Samsung Galaxy Watch by name. Each line represents a brand's share of searches for all nine smartwatch brands we track, month by month, from searches in United States.

Apple Watch and Samsung Galaxy Watch among smartwatch brands in the United States, by month

Share of searches by month for Apple Watch, Samsung Galaxy Watch. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitWHOOPSamsung Galaxy WatchGoogle PixelAmazfitCOROSPolar
Oct 202559.8%12%12%3.6%6.4%3.6%1.6%0.88%0.22%
Nov 202562.3%12.5%10.2%3.1%6.6%3.1%1.4%0.62%0.18%
Dec 202562%12.5%10.2%3.7%6.6%2.8%1.4%0.61%0.18%
Jan 202650.8%15.3%15.3%5.6%7.1%2.5%2.1%0.92%0.27%
Feb 202652.1%15.7%12.8%5.7%7.3%2.6%2.6%0.94%0.28%
Mar 202651.9%15.7%12.8%7%6.8%2.6%2.1%0.94%0.23%
Apr 202650.5%15.2%15.2%6.8%6.6%2.2%2%1.1%0.22%
May 202644.5%16.4%20.1%7.3%5.8%2.4%2.2%0.99%0.24%
Jun 202644.5%16.4%20.1%7.3%5.8%2.4%2.2%0.99%0.2%
Jul 202645.8%16.9%16.9%7.5%6.9%2.5%2.3%1%0.2%
Aug 202645.3%16.7%16.7%7.5%7.3%3.3%1.8%1.2%0.24%
Sep 202652.9%15.9%13%7.1%5.6%2.6%1.7%0.96%0.19%

How has the Apple Watch and Samsung Galaxy Watch comparison changed over the last 12 months?

3 findings

How did search popularity change for United States smartwatch brands in September 2026?

2 changes

  1. In September 2026, Apple Watch gained share of searches among smartwatch brands in the United States, from 45.3% to 52.9%.

  2. In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United States, from 7.3% to 5.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apple Watch’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Watch

1 branded search term

  • apple watch

Samsung Galaxy Watch

2 branded search terms

  • samsung galaxy watch
  • samsung watch

How the Brand Demand Index is measured

Other head-to-heads among smartwatch brands

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