Fitbit vs Garmin:Which is more popular?
In September 2026, Garmin had more branded searches than Fitbit among smartwatch brands in the United States. Garmin had about 450,000 branded searches, while Fitbit had 368,000. Garmin made up 15.9% of all smartwatch brand searches we track, and Fitbit accounted for 13%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, Garmin appeared in all five answers and Fitbit in four. Garmin was mentioned before Fitbit in every answer.
Who do people search for more?
Garmin, about 22% more searches than Fitbit
Who does AI mention more?
Garmin, mentioned in every answer we collected
Who does AI recommend more?
Garmin, named ahead of Fitbit in every answer
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Top smartwatch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Fitbit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Garmin was listed before Fitbit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
Apple Watch2nd
Fitbit3rd
Google Pixel4th
Amazfit5th
Samsung Galaxy Watch6th
WHOOP–
COROS–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Watch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Pixel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WHOOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazfit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartwatch brands
5 answers
Asked ChatGPT
“Which smartwatch should I buy?”
Asked ChatGPT
“What are the best smartwatch brands?”
Asked ChatGPT
“What is the best fitness tracker?”
Searched Google, AI Overview
“smart watch”
Searched Google, AI Overview
“fitness tracker”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Fitbit or Garmin more popular in search?
This chart shows how often people search Google for Fitbit and Garmin by name. Each line represents a brand's share of searches for all nine smartwatch brands we track, month by month, from searches in United States.
Share of searches by month for Garmin, Fitbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | Fitbit | WHOOP | Samsung Galaxy Watch | Google Pixel | Amazfit | COROS | Polar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 12% | 12% | 3.6% | 6.4% | 3.6% | 1.6% | 0.88% | 0.22% |
| Nov 2025 | 62.3% | 12.5% | 10.2% | 3.1% | 6.6% | 3.1% | 1.4% | 0.62% | 0.18% |
| Dec 2025 | 62% | 12.5% | 10.2% | 3.7% | 6.6% | 2.8% | 1.4% | 0.61% | 0.18% |
| Jan 2026 | 50.8% | 15.3% | 15.3% | 5.6% | 7.1% | 2.5% | 2.1% | 0.92% | 0.27% |
| Feb 2026 | 52.1% | 15.7% | 12.8% | 5.7% | 7.3% | 2.6% | 2.6% | 0.94% | 0.28% |
| Mar 2026 | 51.9% | 15.7% | 12.8% | 7% | 6.8% | 2.6% | 2.1% | 0.94% | 0.23% |
| Apr 2026 | 50.5% | 15.2% | 15.2% | 6.8% | 6.6% | 2.2% | 2% | 1.1% | 0.22% |
| May 2026 | 44.5% | 16.4% | 20.1% | 7.3% | 5.8% | 2.4% | 2.2% | 0.99% | 0.24% |
| Jun 2026 | 44.5% | 16.4% | 20.1% | 7.3% | 5.8% | 2.4% | 2.2% | 0.99% | 0.2% |
| Jul 2026 | 45.8% | 16.9% | 16.9% | 7.5% | 6.9% | 2.5% | 2.3% | 1% | 0.2% |
| Aug 2026 | 45.3% | 16.7% | 16.7% | 7.5% | 7.3% | 3.3% | 1.8% | 1.2% | 0.24% |
| Sep 2026 | 52.9% | 15.9% | 13% | 7.1% | 5.6% | 2.6% | 1.7% | 0.96% | 0.19% |
How has the Fitbit and Garmin comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fitbit took it in May 2026, Garmin took it in September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among smartwatch brands in the United States moved from 12% to 13%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch brands in the United States moved from 12% to 15.9%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for United States smartwatch brands in September 2026?
2 changes
In September 2026, Fitbit lost share of searches among smartwatch brands in the United States, from 16.7% to 13%.
In September 2026, Garmin lost share of searches among smartwatch brands in the United States, from 16.7% to 15.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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