Samsung Galaxy Watch vs WHOOP:Which is more popular?
In September 2026, WHOOP had more branded searches than Samsung Galaxy Watch among smartwatch brands in the United States. WHOOP had about 201,000 branded searches, while Samsung Galaxy Watch had 160,000. WHOOP made up 7.1% of all smartwatch brand searches we track, and Samsung Galaxy Watch accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, Samsung Galaxy Watch appeared in three of the five answers and WHOOP in one. Samsung Galaxy Watch was mentioned before WHOOP in every answer that named either.
Who do people search for more?
WHOOP, about 26% more searches than Samsung Galaxy Watch
Who does AI mention more?
Samsung Galaxy Watch, mentioned in 3 of 5 answers, WHOOP in 1
Who does AI recommend more?
Samsung Galaxy Watch, named ahead of WHOOP in 2 of 2 answers
Follow Samsung Galaxy Watch vs WHOOP and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smartwatch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Watch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WHOOP was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Samsung Galaxy Watch was listed before WHOOP in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garmin1st
Apple Watch2nd
Fitbit3rd
Google Pixel4th
Amazfit5th- Samsung Galaxy Watch6th
- WHOOP–
COROS–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Watch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Pixel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WHOOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazfit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartwatch brands
5 answers
Asked ChatGPT
“Which smartwatch should I buy?”
Asked ChatGPT
“What are the best smartwatch brands?”
Asked ChatGPT
“What is the best fitness tracker?”
Searched Google, AI Overview
“smart watch”
Searched Google, AI Overview
“fitness tracker”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Samsung Galaxy Watch or WHOOP more popular in search?
This chart shows how often people search Google for Samsung Galaxy Watch and WHOOP by name. Each line represents a brand's share of searches for all nine smartwatch brands we track, month by month, from searches in United States.
Share of searches by month for WHOOP, Samsung Galaxy Watch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | Fitbit | WHOOP | Samsung Galaxy Watch | Google Pixel | Amazfit | COROS | Polar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 12% | 12% | 3.6% | 6.4% | 3.6% | 1.6% | 0.88% | 0.22% |
| Nov 2025 | 62.3% | 12.5% | 10.2% | 3.1% | 6.6% | 3.1% | 1.4% | 0.62% | 0.18% |
| Dec 2025 | 62% | 12.5% | 10.2% | 3.7% | 6.6% | 2.8% | 1.4% | 0.61% | 0.18% |
| Jan 2026 | 50.8% | 15.3% | 15.3% | 5.6% | 7.1% | 2.5% | 2.1% | 0.92% | 0.27% |
| Feb 2026 | 52.1% | 15.7% | 12.8% | 5.7% | 7.3% | 2.6% | 2.6% | 0.94% | 0.28% |
| Mar 2026 | 51.9% | 15.7% | 12.8% | 7% | 6.8% | 2.6% | 2.1% | 0.94% | 0.23% |
| Apr 2026 | 50.5% | 15.2% | 15.2% | 6.8% | 6.6% | 2.2% | 2% | 1.1% | 0.22% |
| May 2026 | 44.5% | 16.4% | 20.1% | 7.3% | 5.8% | 2.4% | 2.2% | 0.99% | 0.24% |
| Jun 2026 | 44.5% | 16.4% | 20.1% | 7.3% | 5.8% | 2.4% | 2.2% | 0.99% | 0.2% |
| Jul 2026 | 45.8% | 16.9% | 16.9% | 7.5% | 6.9% | 2.5% | 2.3% | 1% | 0.2% |
| Aug 2026 | 45.3% | 16.7% | 16.7% | 7.5% | 7.3% | 3.3% | 1.8% | 1.2% | 0.24% |
| Sep 2026 | 52.9% | 15.9% | 13% | 7.1% | 5.6% | 2.6% | 1.7% | 0.96% | 0.19% |
How has the Samsung Galaxy Watch and WHOOP comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: WHOOP took it in March 2026.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch brands in the United States moved from 6.4% to 5.6%, and its estimated monthly branded searches held steady at 160K.
- Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch brands in the United States moved from 3.6% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 201K.
How did search popularity change for United States smartwatch brands in September 2026?
2 changes
In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United States, from 7.3% to 5.6%.
Estimated monthly branded searches for WHOOP in the United States rose 122.1% over 12 measured months, from 90.5K to 201K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Samsung Galaxy Watch’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Samsung Galaxy Watch
2 branded search terms
- samsung galaxy watch
- samsung watch
WHOOP
1 branded search term
- whoop band
Other head-to-heads among smartwatch brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.