Garmin vs Samsung Galaxy Watch:Which is more popular?
In September 2026, Garmin had more branded searches than Samsung Galaxy Watch among smartwatch brands in the United States. Garmin had about 450,000 branded searches, while Samsung Galaxy Watch had 160,000. Garmin made up 15.9% of all smartwatch brand searches we track, and Samsung Galaxy Watch accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, Garmin appeared in all five answers and Samsung Galaxy Watch in three. Garmin was mentioned before Samsung Galaxy Watch in two out of three answers.
Who do people search for more?
Garmin, about 3 searches for every 1 for Samsung Galaxy Watch
Who does AI mention more?
Garmin, mentioned in every answer we collected
Who does AI recommend more?
Garmin, named ahead of Samsung Galaxy Watch in 2 of 3 answers
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Top smartwatch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Samsung Galaxy Watch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Garmin was listed before Samsung Galaxy Watch in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
Apple Watch2nd
Fitbit3rd
Google Pixel4th
Amazfit5th
Samsung Galaxy Watch6th
WHOOP–
COROS–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Watch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Pixel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WHOOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazfit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartwatch brands
5 answers
Asked ChatGPT
“Which smartwatch should I buy?”
Asked ChatGPT
“What are the best smartwatch brands?”
Asked ChatGPT
“What is the best fitness tracker?”
Searched Google, AI Overview
“smart watch”
Searched Google, AI Overview
“fitness tracker”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Garmin or Samsung Galaxy Watch more popular in search?
This chart shows how often people search Google for Garmin and Samsung Galaxy Watch by name. Each line represents a brand's share of searches for all nine smartwatch brands we track, month by month, from searches in United States.
Share of searches by month for Garmin, Samsung Galaxy Watch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | Fitbit | WHOOP | Samsung Galaxy Watch | Google Pixel | Amazfit | COROS | Polar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 12% | 12% | 3.6% | 6.4% | 3.6% | 1.6% | 0.88% | 0.22% |
| Nov 2025 | 62.3% | 12.5% | 10.2% | 3.1% | 6.6% | 3.1% | 1.4% | 0.62% | 0.18% |
| Dec 2025 | 62% | 12.5% | 10.2% | 3.7% | 6.6% | 2.8% | 1.4% | 0.61% | 0.18% |
| Jan 2026 | 50.8% | 15.3% | 15.3% | 5.6% | 7.1% | 2.5% | 2.1% | 0.92% | 0.27% |
| Feb 2026 | 52.1% | 15.7% | 12.8% | 5.7% | 7.3% | 2.6% | 2.6% | 0.94% | 0.28% |
| Mar 2026 | 51.9% | 15.7% | 12.8% | 7% | 6.8% | 2.6% | 2.1% | 0.94% | 0.23% |
| Apr 2026 | 50.5% | 15.2% | 15.2% | 6.8% | 6.6% | 2.2% | 2% | 1.1% | 0.22% |
| May 2026 | 44.5% | 16.4% | 20.1% | 7.3% | 5.8% | 2.4% | 2.2% | 0.99% | 0.24% |
| Jun 2026 | 44.5% | 16.4% | 20.1% | 7.3% | 5.8% | 2.4% | 2.2% | 0.99% | 0.2% |
| Jul 2026 | 45.8% | 16.9% | 16.9% | 7.5% | 6.9% | 2.5% | 2.3% | 1% | 0.2% |
| Aug 2026 | 45.3% | 16.7% | 16.7% | 7.5% | 7.3% | 3.3% | 1.8% | 1.2% | 0.24% |
| Sep 2026 | 52.9% | 15.9% | 13% | 7.1% | 5.6% | 2.6% | 1.7% | 0.96% | 0.19% |
How has the Garmin and Samsung Galaxy Watch comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Samsung Galaxy Watch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch brands in the United States moved from 12% to 15.9%, and its estimated monthly branded searches moved from 301K to 450K.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch brands in the United States moved from 6.4% to 5.6%, and its estimated monthly branded searches held steady at 160K.
How did search popularity change for United States smartwatch brands in September 2026?
2 changes
In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United States, from 7.3% to 5.6%.
In September 2026, Garmin lost share of searches among smartwatch brands in the United States, from 16.7% to 15.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Garmin’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garmin
1 branded search term
- garmin watch
Samsung Galaxy Watch
2 branded search terms
- samsung galaxy watch
- samsung watch
Other head-to-heads among smartwatch brands
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