Laptop brands in the United States:Which are most popular?

Name: Laptop brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple MacBook was the most searched laptop brand in the United States, accounting for 50.3% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Apple MacBook and Dell showed up in every answer. Apple MacBook was recommended most often, coming first in three out of five responses.

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Top laptop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple MacBook and Dell appeared every time. Apple MacBook was recommended most often, coming first in three out of five answers. Dell was second, and Lenovo was third. Framework, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Apple MacBook	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dell	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Lenovo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
ASUS	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
HP	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Alienware	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Acer	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
MSI	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Razer	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Framework	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Microsoft Surface	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Samsung	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
LG	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lenovo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alienware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Razer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Framework0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Surface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Asked ChatGPT
“Which laptop should I buy?”
1. 1Apple MacBook
2. 2ASUS
3. 3Dell
4. 4Lenovo
Asked ChatGPT
“What are the best laptop brands?”
1. 1Lenovo
2. 2ASUS
3. 3Dell
4. 4HP
5. 5Acer
6. 6Apple MacBook
7. 7Alienware
Asked ChatGPT
“What is the best laptop for college students?”
1. 1Apple MacBook
2. 2Dell
3. 3ASUS
Searched Google, AI Overview
“laptop”
1. 1HP
2. 2Lenovo
3. 3Dell
4. 4Apple MacBook
Searched Google, AI Overview
“best laptop”
1. 1Apple MacBook
2. 2Dell
3. 3Razer
4. 4MSI

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which laptop brands do people search for most?

This chart shows how often people search Google for each laptop brand by name. Each line represents a brand's share of searches for all 13 laptop brands we track, month by month, from searches in United States.

Share of searches among laptop brands in the United States, by month

Month	Apple MacBook	HP	Dell	Lenovo	Alienware	ASUS	Framework	Microsoft Surface	Samsung	Acer	MSI	Razer	LG
Oct 2025	44%	13.1%	10.8%	7.2%	7.2%	3.2%	4%	4%	1.8%	1.8%	1.5%	0.97%	0.65%
Nov 2025	49.9%	12.3%	8.2%	6.7%	8.2%	3%	3%	2.5%	1.7%	1.7%	1.4%	0.9%	0.6%
Dec 2025	46.7%	14%	9.4%	7.7%	7.7%	3.4%	2.8%	2.3%	1.5%	1.9%	1.3%	0.84%	0.56%
Jan 2026	42%	15.3%	10.3%	8.4%	6.9%	3.1%	5.6%	2.1%	1.7%	1.7%	1.4%	0.92%	0.62%
Feb 2026	45.3%	13.5%	11.1%	7.4%	6.1%	3.3%	5%	2.2%	1.8%	1.5%	1.2%	0.81%	0.67%
Mar 2026	55.2%	11.1%	7.5%	7.5%	5%	2.7%	3.3%	2.2%	1.8%	1.2%	1%	0.82%	0.55%
Apr 2026	46.9%	11.5%	9.4%	7.7%	6.3%	3.5%	6.3%	2.3%	1.9%	1.5%	1.3%	0.84%	0.56%
May 2026	48.2%	11.8%	9.7%	7.9%	6.5%	2.9%	4.3%	2.4%	1.9%	1.6%	1.3%	0.87%	0.58%
Jun 2026	48.8%	12%	8%	9.8%	6.6%	2.9%	2.9%	2.9%	1.6%	1.6%	1.3%	0.88%	0.59%
Jul 2026	47.5%	11.6%	9.5%	9.5%	6.4%	3.5%	3.5%	2.3%	1.9%	1.6%	1.3%	0.85%	0.57%
Aug 2026	51.8%	10.4%	8.6%	8.6%	5.7%	3.1%	3.8%	2.1%	1.7%	1.7%	1.2%	0.77%	0.51%
Sep 2026	50.3%	12.3%	8.2%	8.2%	6.7%	3%	3%	2%	2%	1.7%	1.1%	0.74%	0.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple MacBook Apple	50.3%	823K	-17.7%	-1.5 points
2, held 2nd	HP	12.3%	201K	0%	+1.9 points
3, held 3rd	Dell	8.2%	135K	-18.2%	-0.3 points
4, held 4th	Lenovo	8.2%	135K	-18.2%	-0.3 points
5, held 5th	Alienware Dell	6.7%	110K	0%	+1 points
6, moved from 7th to 6th	ASUS	3%	49.5K	-18.2%	-0.1 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Framework	3%	49.5K	-33.1%	-0.8 pointsmoved from 6th to 7th
8, held 8th	Microsoft Surface Microsoft	2%	33.1K	-18.3%	-0.1 points
9, moved from 10th to 9th	Samsung	2%	33.1K	0%	+0.3 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Acer	1.7%	27.1K	-18.1%	-0.1 pointsmoved from 9th to 10th
11, held 11th	MSI	1.1%	18.1K	-18.5%	0 points
12, held 12th	Razer	0.74%	12.1K	-18.2%	0 points
13, held 13th	LG	0.6%	9.9K	0%	+0.1 points

1.Apple MacBook
50.3%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -1.5 points.
2.HP
12.3%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.Dell
8.2%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.Lenovo
8.2%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.Alienware
6.7%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +1 points.
6.ASUS
3%
Moved from 7th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
7.Framework
3%
Moved from 6th to 7th. 49.5K estimated branded searches, -33.1% vs prior month. Share -0.8 points.
8.Microsoft Surface
2%
Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
9.Samsung
2%
Moved from 10th to 9th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.Acer
1.7%
Moved from 9th to 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
11.MSI
1.1%
Held 11th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
12.Razer
0.74%
Held 12th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
13.LG
0.6%
Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.

Which brand is most popular in search among laptop brands in the United States?

13 brands

In September 2026, Apple MacBook was the most searched among laptop brands in the United States, with an estimated 823K branded searches, 50.3% of all searches for the 13 we track. HP is in 2nd place, 38 percentage points behind at 12.3%.

United States laptop brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple MacBook	44% → 50.3%	55.2%Mar 2026	42%Jan 2026	1st
HP	13.1% → 12.3%	15.3%Jan 2026	10.4%Aug 2026	2nd
Dell	10.8% → 8.2%	11.1%Feb 2026	7.5%Mar 2026	3rd
Lenovo	7.2% → 8.2%	9.8%Jun 2026	6.7%Nov 2025	5th → 4th
Alienware	7.2% → 6.7%	8.2%Nov 2025	5%Mar 2026	4th → 5th
ASUS	3.2% → 3%	3.5%Jul 2026	2.7%Mar 2026	8th → 6th
Framework	4% → 3%	6.3%Apr 2026	2.8%Dec 2025	6th → 7th
Microsoft Surface	4% → 2%	4%Oct 2025	2%Sep 2026	7th → 8th
Samsung	1.8% → 2%	2%Sep 2026	1.5%Dec 2025	10th → 9th
Acer	1.8% → 1.7%	1.9%Dec 2025	1.2%Mar 2026	9th → 10th
MSI	1.5% → 1.1%	1.5%Oct 2025	1%Mar 2026	11th
Razer	0.97% → 0.74%	0.97%Oct 2025	0.74%Sep 2026	12th
LG	0.65% → 0.6%	0.67%Feb 2026	0.51%Aug 2026	13th

Each finding as a sentence

Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United States increased from 44% to 50.3%.
Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States decreased from 13.1% to 12.3%.
Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United States decreased from 10.8% to 8.2%.
Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United States increased from 7.2% to 8.2%.
Across the 12 months ending September 2026, Framework’s share of searches among laptop brands in the United States decreased from 4% to 3%.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United States decreased from 4% to 2%.
Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United States peaked at 55.2% in March 2026 and was lowest at 42% in January 2026.
Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States peaked at 15.3% in January 2026 and was lowest at 10.4% in August 2026.
Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United States peaked at 11.1% in February 2026 and was lowest at 7.5% in March 2026.
Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United States peaked at 9.8% in June 2026 and was lowest at 6.7% in November 2025.
Across the 12 months ending September 2026, Alienware’s share of searches among laptop brands in the United States peaked at 8.2% in November 2025 and was lowest at 5% in March 2026.
Across the 12 months ending September 2026, Framework’s share of searches among laptop brands in the United States peaked at 6.3% in April 2026 and was lowest at 2.8% in December 2025.
Across the 12 months ending September 2026, Lenovo rose from 5th to 4th among laptop brands in the United States.
Across the 12 months ending September 2026, Alienware fell from 4th to 5th among laptop brands in the United States.
Across the 12 months ending September 2026, ASUS rose from 8th to 6th among laptop brands in the United States.
Across the 12 months ending September 2026, Framework fell from 6th to 7th among laptop brands in the United States.
Across the 12 months ending September 2026, Microsoft Surface fell from 7th to 8th among laptop brands in the United States.
Across the 12 months ending September 2026, Samsung rose from 10th to 9th among laptop brands in the United States.
Across the 12 months ending September 2026, Acer fell from 9th to 10th among laptop brands in the United States.
Across the 12 months ending September 2026, MSI, Razer and LG held steady: their share of searches among laptop brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States laptop brands in September 2026?

8 changes

In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%.
In September 2026, Alienware gained share of searches among laptop brands in the United States, from 5.7% to 6.7%.
In September 2026, Apple MacBook lost share of searches among laptop brands in the United States, from 51.8% to 50.3%.
In September 2026, Framework lost share of searches among laptop brands in the United States, from 3.8% to 3%.
Lenovo’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 9.8% to 8.2% in September 2026.
Microsoft Surface’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
In September 2026, ASUS rose from 7th to 6th among laptop brands in the United States.
In September 2026, Samsung rose from 10th to 9th among laptop brands in the United States.

How are branded searches counted for laptop brands?

13 search terms

Each brand's share of searches among laptop brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.