Brands owned byDell
The brands Dell markets in the United States, and where to find each one's branded demand.
Brand competitors
These brands are measured alongside Dell’s in the same sets.
A brand of Apple.
1st place in US Laptop brands estimated Share of Search at 50.3% in Sep 2026.
2nd place in US Laptop brands estimated Share of Search at 12.3% in Sep 2026.
4th place in US Laptop brands estimated Share of Search at 8.2% in Sep 2026.
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Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.