How popular isApple MacBook?
In September 2026, people searched for Apple MacBook by name about 823,000 times in the United States, a 22.3% increase from the previous year. These searches made up 50.3% of all United States laptop brand searches, placing Apple MacBook first out of 13 brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, Apple MacBook appeared in all answers and was the most recommended of the 13.
Apple MacBook is the most searched of 13 competitors and the most recommended in AI answers.
Apple MacBookShare of searches 50.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HPShare of searches 12.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
DellShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LenovoShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- AlienwareShare of searches 6.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared in all five answers. Apple MacBook is the most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alienware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Razer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Framework0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop should I buy?”
Asked ChatGPT
“What are the best laptop brands?”
Asked ChatGPT
“What is the best laptop for college students?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which laptop brands compete with Apple MacBook?
Share of searches by month for Apple MacBook, HP, Dell, Lenovo, Alienware, ASUS, Framework, Microsoft Surface, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Dell | Lenovo | Alienware | ASUS | Framework | Microsoft Surface | Samsung | Acer | MSI | Razer | LG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 13.1% | 10.8% | 7.2% | 7.2% | 3.2% | 4% | 4% | 1.8% | 1.8% | 1.5% | 0.97% | 0.65% |
| Nov 2025 | 49.9% | 12.3% | 8.2% | 6.7% | 8.2% | 3% | 3% | 2.5% | 1.7% | 1.7% | 1.4% | 0.9% | 0.6% |
| Dec 2025 | 46.7% | 14% | 9.4% | 7.7% | 7.7% | 3.4% | 2.8% | 2.3% | 1.5% | 1.9% | 1.3% | 0.84% | 0.56% |
| Jan 2026 | 42% | 15.3% | 10.3% | 8.4% | 6.9% | 3.1% | 5.6% | 2.1% | 1.7% | 1.7% | 1.4% | 0.92% | 0.62% |
| Feb 2026 | 45.3% | 13.5% | 11.1% | 7.4% | 6.1% | 3.3% | 5% | 2.2% | 1.8% | 1.5% | 1.2% | 0.81% | 0.67% |
| Mar 2026 | 55.2% | 11.1% | 7.5% | 7.5% | 5% | 2.7% | 3.3% | 2.2% | 1.8% | 1.2% | 1% | 0.82% | 0.55% |
| Apr 2026 | 46.9% | 11.5% | 9.4% | 7.7% | 6.3% | 3.5% | 6.3% | 2.3% | 1.9% | 1.5% | 1.3% | 0.84% | 0.56% |
| May 2026 | 48.2% | 11.8% | 9.7% | 7.9% | 6.5% | 2.9% | 4.3% | 2.4% | 1.9% | 1.6% | 1.3% | 0.87% | 0.58% |
| Jun 2026 | 48.8% | 12% | 8% | 9.8% | 6.6% | 2.9% | 2.9% | 2.9% | 1.6% | 1.6% | 1.3% | 0.88% | 0.59% |
| Jul 2026 | 47.5% | 11.6% | 9.5% | 9.5% | 6.4% | 3.5% | 3.5% | 2.3% | 1.9% | 1.6% | 1.3% | 0.85% | 0.57% |
| Aug 2026 | 51.8% | 10.4% | 8.6% | 8.6% | 5.7% | 3.1% | 3.8% | 2.1% | 1.7% | 1.7% | 1.2% | 0.77% | 0.51% |
| Sep 2026 | 50.3% | 12.3% | 8.2% | 8.2% | 6.7% | 3% | 3% | 2% | 2% | 1.7% | 1.1% | 0.74% | 0.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.3% | 823K | -17.7% | -1.5 points | |
| 2, held 2nd | 12.3% | 201K | 0% | +1.9 points | |
| 3, held 3rd | 8.2% | 135K | -18.2% | -0.3 points | |
| 4, held 4th | 8.2% | 135K | -18.2% | -0.3 points | |
| 5, held 5th | 6.7% | 110K | 0% | +1 points | |
| 6, moved from 7th to 6th | 3% | 49.5K | -18.2% | -0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3% | 49.5K | -33.1% | -0.8 pointsmoved from 6th to 7th | |
| 8, held 8th | 2% | 33.1K | -18.3% | -0.1 points | |
| 9, moved from 10th to 9th | 2% | 33.1K | 0% | +0.3 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1.7% | 27.1K | -18.1% | -0.1 pointsmoved from 9th to 10th | |
| 11, held 11th | 1.1% | 18.1K | -18.5% | 0 points | |
| 12, held 12th | 0.74% | 12.1K | -18.2% | 0 points | |
| 13, held 13th | 0.6% | 9.9K | 0% | +0.1 points |
50.3%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -1.5 points.
2.
HP12.3%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
Dell8.2%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Lenovo8.2%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.7%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +1 points.
6.
ASUS3%
Moved from 7th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
3%
Moved from 6th to 7th. 49.5K estimated branded searches, -33.1% vs prior month. Share -0.8 points.
Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
9.
Samsung2%
Moved from 10th to 9th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.
Acer1.7%
Moved from 9th to 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
11.
MSI1.1%
Held 11th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
12.
Razer0.74%
Held 12th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
13.
LG0.6%
Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.
Compare popularity between Apple MacBook and its closest rivals
Every comparison with Apple MacBook
12 comparisons
How has branded search demand for Apple MacBook changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple MacBook in the United States rose from 673K to 823K.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United States increased from 44% to 50.3%.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United States peaked at 55.2% in March 2026 and was lowest at 42% in January 2026.
How did search popularity change for United States laptop brands in September 2026?
6 changes
In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%.
In September 2026, Alienware gained share of searches among laptop brands in the United States, from 5.7% to 6.7%.
In September 2026, Apple MacBook lost share of searches among laptop brands in the United States, from 51.8% to 50.3%.
In September 2026, Framework lost share of searches among laptop brands in the United States, from 3.8% to 3%.
Lenovo’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 9.8% to 8.2% in September 2026.
Microsoft Surface’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
How are Apple MacBook’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Apple MacBook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- macbook
Who owns Apple MacBook?
Apple MacBook is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple iPhone and Apple Watch, owned by the same company, in the United States.
Do you work for Apple MacBook? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple MacBook your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.