Brandwave

How popular isTCL?

In September 2026, people searched for TCL by name about 97,500 times in the United States, a 22.3% increase from the previous year. These searches made up 7.5% of all United States TV brand searches, placing TCL sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about TV brands, TCL appeared in two of the five answers and was the sixth most recommended of the 13.

Search and AI answers in September 2026

TCL is the sixth most searched of 13 competitors and the sixth most recommended in AI answers.

  1. RokuShare of searches 30.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. SamsungShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LGShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. VizioShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. TCLShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+8 more

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TCL was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TCL is the sixth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Samsung2nd
  3. Sony3rd
  4. Hisense4th
  5. Insignia5th
  6. TCL6th
  7. Roku7th
  8. Vizio8th
  9. Panasonic9th
  10. Element–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TCL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vizio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insignia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which TV brands compete with TCL?

TCL against TV brands in the United States, by month

Share of searches by month for Roku, Samsung, LG, Vizio, Hisense, TCL, Sony, Insignia. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungLGVizioHisenseTCLSonyInsigniaElementPhilipsPanasonicSharpToshiba
Oct 202526.5%21.6%11.8%8%8%6.5%5.3%3.6%1.3%1.1%4.4%0.87%1.1%
Nov 202528.9%19.3%10.6%8.6%8.6%7.1%7.1%3.9%1.2%0.95%2.1%0.78%0.95%
Dec 202528.9%19.3%10.6%10.6%8.7%7.1%4.8%3.9%1.2%1.2%1.7%0.95%1.2%
Jan 202631.2%17.1%11.4%9.4%7.7%7.7%6.3%3.4%1.3%1%1.5%1%1%
Feb 202631.8%17.4%9.6%9.6%7.8%7.8%6.4%3.5%1.3%1%1.6%1%1.3%
Mar 202631.4%17.3%9.5%9.5%7.7%7.7%6.3%4.2%1.5%1.3%1.3%1%1.3%
Apr 202633.5%15%10.1%10.1%8.2%6.7%6.7%3.7%1.3%1.3%1.3%0.9%1.1%
May 202630.3%16.6%9.1%11.1%9.1%7.4%6.1%4.1%1.5%1.2%1.2%1%1.2%
Jun 202632.6%14.6%9.8%9.8%9.8%8%5.4%4.4%1.3%1.1%1.1%0.88%1.3%
Jul 202632%17.6%7.9%9.6%9.6%7.9%5.3%4.3%1.3%1.3%1.1%0.86%1.3%
Aug 202630.5%16.7%9.2%11.2%9.2%7.5%6.1%4.1%1.2%1.2%1%0.82%1.2%
Sep 202630.6%16.8%13.7%9.2%7.5%7.5%5%4.1%1.2%1.2%1%1%1%

  1. 1.Roku

    30.6%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Samsung

    16.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.LG

    13.7%

    Moved from 5th to 3rd. 135K estimated branded searches, +49.2% vs prior month. Share +4.6 points.

  4. 4.Vizio

    9.2%

    Moved from 3rd to 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  5. 5.Hisense

    7.5%

    Moved from 4th to 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.TCL

    7.5%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sony

    5%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  8. 8.Insignia

    4.1%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Element

    1.2%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Philips

    1.2%

    Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Panasonic

    1%

    Moved from 12th to 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Sharp

    1%

    Moved from 13th to 12th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  13. 13.Toshiba

    1%

    Moved from 11th to 13th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between TCL and its closest rivals

Every comparison with TCL

24 comparisons

How has branded search demand for TCL changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TCL in the United States rose from 79.7K to 97.5K.
  • Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United States increased from 6.5% to 7.5%.
  • Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United States peaked at 8% in June 2026 and was lowest at 6.5% in October 2025.

How did search popularity change for United States TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches.

  2. In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%.

  3. In September 2026, Hisense lost share of searches among TV brands in the United States, from 9.2% to 7.5%.

  4. In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%.

  5. In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States.

  6. In September 2026, Sharp rose from 13th to 12th among TV brands in the United States.

How are TCL’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tcl phone
  • tcl tablet
  • tcl tv

Do you work for TCL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TCL compete?

TCL is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands9th of 90.42%Show ranking
Tablet brands7th of 80.29%Show ranking
TV brands6th of 137.5%Shown above
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