Brandwave

Apple iPad vs TCL:Which is more popular?

In September 2026, Apple iPad had more branded searches than TCL among tablet brands in the United States. Apple iPad had about 1.5 million branded searches, while TCL had 5,400. Apple iPad made up 79.9% of all tablet brand searches we track, and TCL accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in three of the five answers and TCL in none.

Among tablet brands in the United States in September 2026

Who do people search for more?

Apple iPad, about 278 searches for every 1 for TCL

Apple iPad 1.5M searchesTCL 5.4K searches

Who does AI mention more?

Apple iPad, mentioned in 3 of 5 answers, TCL in 0

Apple iPad in 3 of 5TCL in 0 of 5

Who does AI recommend more?

Apple iPad, the only one of the two named

Apple iPad first in 3TCL never named

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TCL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPad1st
  2. Samsung Galaxy Tab1st
  3. Microsoft Surface3rd
  4. Lenovo Tab3rd
  5. OnePlus5th
  6. Amazon Fire Tablet6th
  7. Google Pixel–
  8. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OnePlus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Apple iPad or TCL more popular in search?

This chart shows how often people search Google for Apple iPad and TCL by name. Each line represents a brand's share of searches for all eight tablet brands we track, month by month, from searches in United States.

Apple iPad and TCL among tablet brands in the United States, by month

Share of searches by month for Apple iPad, TCL. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceAmazon Fire TabletLenovo TabGoogle PixelTCLOnePlus
Oct 202573.9%10.2%10%2.5%1.3%1.6%0.27%0.22%
Nov 202584.2%6.6%5.6%1.5%1%0.83%0.17%0.14%
Dec 202584.8%6.6%4.6%1.9%1%0.84%0.17%0.14%
Jan 202678.5%8.8%7.7%2.1%1.4%0.95%0.28%0.19%
Feb 202678.8%8.9%7.8%1.8%1.4%0.78%0.35%0.19%
Mar 202677.2%9.1%8.5%2.1%1.7%0.94%0.28%0.18%
Apr 202678.9%8.9%7.8%1.8%1.4%0.78%0.28%0.19%
May 202674.9%10.3%9.1%2.5%1.7%1.1%0.33%0.22%
Jun 202676.8%9%8.5%2.1%1.7%1.4%0.34%0.18%
Jul 202677.7%9.1%7.7%2.1%1.7%1.2%0.34%0.18%
Aug 202677.9%8.7%8.5%1.7%1.7%0.94%0.28%0.15%
Sep 202679.9%8.9%6.4%1.8%1.8%0.79%0.29%0.15%

How has the Apple iPad and TCL comparison changed over the last 12 months?

3 findings
  • Apple iPad was ahead of TCL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United States moved from 73.9% to 79.9%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
  • Across the 12 months ending September 2026, TCL’s share of searches among tablet brands in the United States moved from 0.27% to 0.29%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

How did search popularity change for United States tablet brands in September 2026?

2 changes

  1. In September 2026, Apple iPad gained share of searches among tablet brands in the United States, from 77.9% to 79.9%.

  2. Estimated monthly branded searches for TCL in the United States rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple iPad’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPad

1 branded search term

  • ipad

TCL

1 branded search term

  • tcl tablet

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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