Tablet brands in the United States:Which are most popular?

Name: Tablet brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple iPad was the most searched tablet brand in the United States, accounting for 79.9% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Samsung Galaxy Tab showed up in every answer. Apple iPad and Samsung Galaxy Tab tied as the most recommended.

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Top tablet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Tab appeared every time. Apple iPad and Samsung Galaxy Tab tied as the most recommended. Microsoft Surface and Lenovo Tab tied for third. Google Pixel, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Samsung Galaxy Tab	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple iPad	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Microsoft Surface	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Lenovo Tab	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
OnePlus	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Amazon Fire Tablet	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Google Pixel	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
TCL	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lenovo Tab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OnePlus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Asked ChatGPT
“Which tablet should I buy?”
1. 1Apple iPad
2. 2Samsung Galaxy Tab
Asked ChatGPT
“What are the best tablet brands?”
Asked ChatGPT
“What is the best Android tablet?”
Searched Google, AI Overview
“tablet”
1. 1Microsoft Surface
2. 2Samsung Galaxy Tab
Searched Google, AI Overview
“best tablet”
1. 1Apple iPad
2. 2Samsung Galaxy Tab

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which tablet brands do people search for most?

This chart shows how often people search Google for each tablet brand by name. Each line represents a brand's share of searches for all eight tablet brands we track, month by month, from searches in United States.

Share of searches among tablet brands in the United States, by month

Month	Apple iPad	Samsung Galaxy Tab	Microsoft Surface	Amazon Fire Tablet	Lenovo Tab	Google Pixel	TCL	OnePlus
Oct 2025	73.9%	10.2%	10%	2.5%	1.3%	1.6%	0.27%	0.22%
Nov 2025	84.2%	6.6%	5.6%	1.5%	1%	0.83%	0.17%	0.14%
Dec 2025	84.8%	6.6%	4.6%	1.9%	1%	0.84%	0.17%	0.14%
Jan 2026	78.5%	8.8%	7.7%	2.1%	1.4%	0.95%	0.28%	0.19%
Feb 2026	78.8%	8.9%	7.8%	1.8%	1.4%	0.78%	0.35%	0.19%
Mar 2026	77.2%	9.1%	8.5%	2.1%	1.7%	0.94%	0.28%	0.18%
Apr 2026	78.9%	8.9%	7.8%	1.8%	1.4%	0.78%	0.28%	0.19%
May 2026	74.9%	10.3%	9.1%	2.5%	1.7%	1.1%	0.33%	0.22%
Jun 2026	76.8%	9%	8.5%	2.1%	1.7%	1.4%	0.34%	0.18%
Jul 2026	77.7%	9.1%	7.7%	2.1%	1.7%	1.2%	0.34%	0.18%
Aug 2026	77.9%	8.7%	8.5%	1.7%	1.7%	0.94%	0.28%	0.15%
Sep 2026	79.9%	8.9%	6.4%	1.8%	1.8%	0.79%	0.29%	0.15%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple iPad Apple	79.9%	1.5M	0%	+1.9 points
2, held 2nd	Samsung Galaxy Tab Samsung	8.9%	168K	0%	+0.2 points
3, held 3rd	Microsoft Surface Microsoft	6.4%	121K	-26.4%	-2.1 points
4, held 4th	Amazon Fire Tablet Amazon	1.8%	33.1K	0%	0 points
5, held 5th	Lenovo Tab Lenovo	1.8%	33.1K	0%	0 points
6, held 6th	Google Pixel Google	0.79%	14.8K	-18.2%	-0.2 points
7, held 7th	TCL	0.29%	5.4K	0%	0 points
8, held 8th	OnePlus	0.15%	2.9K	0%	0 points

1.Apple iPad
79.9%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.Samsung Galaxy Tab
8.9%
Held 2nd. 168K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.Microsoft Surface
6.4%
Held 3rd. 121K estimated branded searches, -26.4% vs prior month. Share -2.1 points.
4.Amazon Fire Tablet
1.8%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Lenovo Tab
1.8%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.Google Pixel
0.79%
Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
7.TCL
0.29%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.OnePlus
0.15%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Google Pixel and OnePlus sell other things too, so only their searches that name this product count here, like “google pixel tablet”.

Which brand is most popular in search among tablet brands in the United States?

8 brands

In September 2026, Apple iPad was the most searched among tablet brands in the United States, with an estimated 1.5M branded searches, 79.9% of all searches for the eight we track. Samsung Galaxy Tab is in 2nd place, 70.9 percentage points behind at 8.9%.

United States tablet brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple iPad	73.9% → 79.9%	84.8%Dec 2025	73.9%Oct 2025	1st
Samsung Galaxy Tab	10.2% → 8.9%	10.3%May 2026	6.6%Nov 2025	2nd
Microsoft Surface	10% → 6.4%	10%Oct 2025	4.6%Dec 2025	3rd
Amazon Fire Tablet	2.5% → 1.8%	2.5%May 2026	1.5%Nov 2025	4th
Lenovo Tab	1.3% → 1.8%	1.8%Sep 2026	1%Nov 2025	6th → 5th
Google Pixel	1.6% → 0.79%	1.6%Oct 2025	0.78%Feb 2026	5th → 6th
TCL	0.27% → 0.29%	0.35%Feb 2026	0.17%Nov 2025	7th
OnePlus	0.22% → 0.15%	0.22%Oct 2025	0.14%Nov 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United States increased from 73.9% to 79.9%.
Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in the United States decreased from 10.2% to 8.9%.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in the United States decreased from 10% to 6.4%.
Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands in the United States decreased from 2.5% to 1.8%.
Across the 12 months ending September 2026, Google Pixel’s share of searches among tablet brands in the United States decreased from 1.6% to 0.79%.
Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United States peaked at 84.8% in December 2025 and was lowest at 73.9% in October 2025.
Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in the United States peaked at 10.3% in May 2026 and was lowest at 6.6% in November 2025.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in the United States peaked at 10% in October 2025 and was lowest at 4.6% in December 2025.
Across the 12 months ending September 2026, Lenovo Tab rose from 6th to 5th among tablet brands in the United States.
Across the 12 months ending September 2026, Google Pixel fell from 5th to 6th among tablet brands in the United States.
Across the 12 months ending September 2026, TCL and OnePlus held steady: their share of searches among tablet brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States tablet brands in September 2026?

7 changes

In September 2026, Apple iPad gained share of searches among tablet brands in the United States, from 77.9% to 79.9%.
In September 2026, Microsoft Surface lost share of searches among tablet brands in the United States, from 8.5% to 6.4%.
Google Pixel’s share of searches among tablet brands in the United States has lost ground for 3 months in a row, from 1.4% to 0.79% in September 2026.
Estimated monthly branded searches for Lenovo Tab in the United States rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
Estimated monthly branded searches for TCL in the United States rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
Estimated monthly branded searches for OnePlus in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Amazon Fire Tablet in the United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted for tablet brands?

10 search terms

Each brand's share of searches among tablet brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.