Samsung Galaxy vs TCL:Which is more popular?
In September 2026, Samsung Galaxy had more branded searches than TCL among smartphone brands in the United States. Samsung Galaxy had about 192,000 branded searches, while TCL had 18,100. Samsung Galaxy made up 4.4% of all smartphone brand searches we track, and TCL accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Samsung Galaxy appeared in all five answers and TCL in none.
Who do people search for more?
Samsung Galaxy, about 11 searches for every 1 for TCL
Who does AI mention more?
Samsung Galaxy, mentioned in every answer we collected
Who does AI recommend more?
Samsung Galaxy, the only one of the two named
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy appeared in all five answers. TCL did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsung Galaxy1st
Apple iPhone2nd
Google Pixel3rd
Motorola4th
OnePlus5th
Nothing6th
Nokia–
Sony–
TCL–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nokia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“Which phone should I buy?”
Asked ChatGPT
“What are the best smartphone brands?”
Asked ChatGPT
“What is the best phone for the money?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Samsung Galaxy or TCL more popular in search?
This chart shows how often people search Google for Samsung Galaxy and TCL by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in United States.
Share of searches by month for Samsung Galaxy, TCL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Google Pixel | Nothing | Samsung Galaxy | Nokia | OnePlus | Motorola | Sony | TCL |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 14% | 5.5% | 7.9% | 3.7% | 5.1% | 1.1% | 0.91% | 0.74% |
| Nov 2025 | 64% | 12.2% | 3.9% | 6.9% | 3.2% | 7.7% | 0.95% | 0.63% | 0.63% |
| Dec 2025 | 65.1% | 11.9% | 4.8% | 7% | 2.6% | 6.4% | 0.96% | 0.64% | 0.64% |
| Jan 2026 | 64.6% | 9.9% | 5.8% | 7.3% | 3.2% | 6.5% | 1.2% | 0.78% | 0.78% |
| Feb 2026 | 66.3% | 10.2% | 6% | 7.2% | 3.3% | 4.6% | 0.98% | 0.8% | 0.66% |
| Mar 2026 | 62.6% | 11.4% | 8.5% | 6.8% | 3.1% | 5.1% | 1.1% | 0.76% | 0.62% |
| Apr 2026 | 66.1% | 10.1% | 6% | 7.2% | 3.3% | 4.5% | 1.2% | 0.8% | 0.8% |
| May 2026 | 64.1% | 9.8% | 8.7% | 6.7% | 3.2% | 4.4% | 1.2% | 1.2% | 0.78% |
| Jun 2026 | 65.4% | 8.2% | 13.1% | 5.8% | 2.2% | 3.2% | 0.97% | 0.65% | 0.65% |
| Jul 2026 | 68.4% | 8.5% | 9.2% | 5.9% | 2.3% | 3.8% | 0.83% | 0.55% | 0.55% |
| Aug 2026 | 68.8% | 10.3% | 9.2% | 5.2% | 1.9% | 2.6% | 0.83% | 0.68% | 0.56% |
| Sep 2026 | 77.4% | 7.6% | 5.7% | 4.4% | 1.7% | 1.7% | 0.63% | 0.42% | 0.42% |
How has the Samsung Galaxy and TCL comparison changed over the last 12 months?
3 findings
- Samsung Galaxy was ahead of TCL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in the United States moved from 7.9% to 4.4%, and its estimated monthly branded searches moved from 157K to 192K.
- Across the 12 months ending September 2026, TCL’s share of searches among smartphone brands in the United States moved from 0.74% to 0.42%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United States smartphone brands in September 2026?
2 changes
In September 2026, Samsung Galaxy lost share of searches among smartphone brands in the United States, from 5.2% to 4.4%.
Estimated monthly branded searches for TCL in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Samsung Galaxy’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Samsung Galaxy
2 branded search terms
- samsung galaxy phone
- samsung phone
TCL
1 branded search term
- tcl phone
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