Brandwave

Nothing vs TCL:Which is more popular?

In September 2026, Nothing had more branded searches than TCL among smartphone brands in the United States. Nothing had about 246,000 branded searches, while TCL had 18,100. Nothing made up 5.7% of all smartphone brand searches we track, and TCL accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Nothing appeared in one of the five answers and TCL in none.

Among smartphone brands in the United States in September 2026

Who do people search for more?

Nothing, about 14 searches for every 1 for TCL

Nothing 246K searchesTCL 18.1K searches

Who does AI mention more?

Nothing, mentioned in 1 of 5 answers, TCL in 0

Nothing in 1 of 5TCL in 0 of 5

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nothing was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TCL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Motorola4th
  5. OnePlus5th
  6. Nothing6th
  7. Nokia–
  8. Sony–
  9. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nokia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Nothing or TCL more popular in search?

This chart shows how often people search Google for Nothing and TCL by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in United States.

Nothing and TCL among smartphone brands in the United States, by month

Share of searches by month for Nothing, TCL. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneGoogle PixelNothingSamsung GalaxyNokiaOnePlusMotorolaSonyTCL
Oct 202561.1%14%5.5%7.9%3.7%5.1%1.1%0.91%0.74%
Nov 202564%12.2%3.9%6.9%3.2%7.7%0.95%0.63%0.63%
Dec 202565.1%11.9%4.8%7%2.6%6.4%0.96%0.64%0.64%
Jan 202664.6%9.9%5.8%7.3%3.2%6.5%1.2%0.78%0.78%
Feb 202666.3%10.2%6%7.2%3.3%4.6%0.98%0.8%0.66%
Mar 202662.6%11.4%8.5%6.8%3.1%5.1%1.1%0.76%0.62%
Apr 202666.1%10.1%6%7.2%3.3%4.5%1.2%0.8%0.8%
May 202664.1%9.8%8.7%6.7%3.2%4.4%1.2%1.2%0.78%
Jun 202665.4%8.2%13.1%5.8%2.2%3.2%0.97%0.65%0.65%
Jul 202668.4%8.5%9.2%5.9%2.3%3.8%0.83%0.55%0.55%
Aug 202668.8%10.3%9.2%5.2%1.9%2.6%0.83%0.68%0.56%
Sep 202677.4%7.6%5.7%4.4%1.7%1.7%0.63%0.42%0.42%

How has the Nothing and TCL comparison changed over the last 12 months?

3 findings
  • Nothing was ahead of TCL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in the United States moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 110K to 246K.
  • Across the 12 months ending September 2026, TCL’s share of searches among smartphone brands in the United States moved from 0.74% to 0.42%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for United States smartphone brands in September 2026?

2 changes

  1. In September 2026, Nothing lost share of searches among smartphone brands in the United States, from 9.2% to 5.7%.

  2. Estimated monthly branded searches for TCL in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nothing’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nothing

1 branded search term

  • nothing phone

TCL

1 branded search term

  • tcl phone

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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