How popular isNothing?
In September 2026, people searched for Nothing by name about 246,000 times in the United States, a 123.6% increase from the previous year. These searches made up 5.7% of all United States smartphone brand searches, placing Nothing third out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, Nothing appeared in one of the five answers and was the sixth most recommended of the nine.
Nothing is the third most searched of 9 competitors and the sixth most recommended in AI answers.
Apple iPhoneShare of searches 77.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Google PixelShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
NothingShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Samsung GalaxyShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NokiaShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nothing was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nothing is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsung Galaxy1st
- Apple iPhone2nd
- Google Pixel3rd
Motorola4th
OnePlus5th- Nothing6th
- Nokia–
Sony–
TCL–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nokia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“Which phone should I buy?”
Asked ChatGPT
“What are the best smartphone brands?”
Asked ChatGPT
“What is the best phone for the money?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which smartphone brands compete with Nothing?
Share of searches by month for Apple iPhone, Google Pixel, Nothing, Samsung Galaxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Google Pixel | Nothing | Samsung Galaxy | Nokia | OnePlus | Motorola | Sony | TCL |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 14% | 5.5% | 7.9% | 3.7% | 5.1% | 1.1% | 0.91% | 0.74% |
| Nov 2025 | 64% | 12.2% | 3.9% | 6.9% | 3.2% | 7.7% | 0.95% | 0.63% | 0.63% |
| Dec 2025 | 65.1% | 11.9% | 4.8% | 7% | 2.6% | 6.4% | 0.96% | 0.64% | 0.64% |
| Jan 2026 | 64.6% | 9.9% | 5.8% | 7.3% | 3.2% | 6.5% | 1.2% | 0.78% | 0.78% |
| Feb 2026 | 66.3% | 10.2% | 6% | 7.2% | 3.3% | 4.6% | 0.98% | 0.8% | 0.66% |
| Mar 2026 | 62.6% | 11.4% | 8.5% | 6.8% | 3.1% | 5.1% | 1.1% | 0.76% | 0.62% |
| Apr 2026 | 66.1% | 10.1% | 6% | 7.2% | 3.3% | 4.5% | 1.2% | 0.8% | 0.8% |
| May 2026 | 64.1% | 9.8% | 8.7% | 6.7% | 3.2% | 4.4% | 1.2% | 1.2% | 0.78% |
| Jun 2026 | 65.4% | 8.2% | 13.1% | 5.8% | 2.2% | 3.2% | 0.97% | 0.65% | 0.65% |
| Jul 2026 | 68.4% | 8.5% | 9.2% | 5.9% | 2.3% | 3.8% | 0.83% | 0.55% | 0.55% |
| Aug 2026 | 68.8% | 10.3% | 9.2% | 5.2% | 1.9% | 2.6% | 0.83% | 0.68% | 0.56% |
| Sep 2026 | 77.4% | 7.6% | 5.7% | 4.4% | 1.7% | 1.7% | 0.63% | 0.42% | 0.42% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 3.4M | +49.6% | +8.7 points | |
| 2, held 2nd | 7.6% | 328K | -1.8% | -2.7 points | |
| 3, held 3rd | 5.7% | 246K | -18.3% | -3.6 points | |
| 4, held 4th | 4.4% | 192K | +14.3% | -0.7 points | |
| 5, moved from 6th to 5th | 1.7% | 74K | +22.3% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.7% | 72.6K | -15.7% | -1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.63% | 27.1K | 0% | -0.2 points | |
| 8, held 8th | 0.42% | 18.1K | -18.5% | -0.3 points | |
| 9, held 9th | 0.42% | 18.1K | 0% | -0.1 points |
77.4%
Held 1st. 3.4M estimated branded searches, +49.6% vs prior month. Share +8.7 points.
7.6%
Held 2nd. 328K estimated branded searches, -1.8% vs prior month. Share -2.7 points.
3.
Nothing5.7%
Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -3.6 points.
4.4%
Held 4th. 192K estimated branded searches, +14.3% vs prior month. Share -0.7 points.
5.
Nokia1.7%
Moved from 6th to 5th. 74K estimated branded searches, +22.3% vs prior month. Share -0.1 points.
6.
OnePlus1.7%
Moved from 5th to 6th. 72.6K estimated branded searches, -15.7% vs prior month. Share -1 points.
7.
Motorola0.63%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.
Sony0.42%
Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
9.
TCL0.42%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Nothing and its closest rivals
Every comparison with Nothing
8 comparisons
How has branded search demand for Nothing changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nothing in the United States rose from 110K to 246K.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in the United States peaked at 13.1% in June 2026 and was lowest at 3.9% in November 2025.
- Across the 12 months ending September 2026, Nothing rose from 4th to 3rd among smartphone brands in the United States.
How did search popularity change for United States smartphone brands in September 2026?
6 changes
In September 2026, Apple iPhone gained share of searches among smartphone brands in the United States, from 68.8% to 77.4%.
In September 2026, Nothing lost share of searches among smartphone brands in the United States, from 9.2% to 5.7%.
In September 2026, Google Pixel lost share of searches among smartphone brands in the United States, from 10.3% to 7.6%.
In September 2026, OnePlus lost share of searches among smartphone brands in the United States, from 2.6% to 1.7%.
In September 2026, Samsung Galaxy lost share of searches among smartphone brands in the United States, from 5.2% to 4.4%.
In September 2026, Nokia rose from 6th to 5th among smartphone brands in the United States.
How are Nothing’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nothing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nothing phone
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Is Nothing your brand?
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