Nothing vs OnePlus:Which is more popular?
In September 2026, Nothing had more branded searches than OnePlus among smartphone brands in the United States. Nothing had about 246,000 branded searches, while OnePlus had 72,600. Nothing made up 5.7% of all smartphone brand searches we track, and OnePlus accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Nothing and OnePlus each appeared in one of the five answers. Nothing and OnePlus were each mentioned first in one of the two answers that named either.
Who do people search for more?
Nothing, about 3 searches for every 1 for OnePlus
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nothing was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. OnePlus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nothing and OnePlus were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Samsung Galaxy1st
Apple iPhone2nd
Google Pixel3rd
Motorola4th
OnePlus5th- Nothing6th
Nokia–
Sony–
TCL–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nokia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“Which phone should I buy?”
Asked ChatGPT
“What are the best smartphone brands?”
Asked ChatGPT
“What is the best phone for the money?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Nothing or OnePlus more popular in search?
This chart shows how often people search Google for Nothing and OnePlus by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in United States.
Share of searches by month for Nothing, OnePlus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Google Pixel | Nothing | Samsung Galaxy | Nokia | OnePlus | Motorola | Sony | TCL |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 14% | 5.5% | 7.9% | 3.7% | 5.1% | 1.1% | 0.91% | 0.74% |
| Nov 2025 | 64% | 12.2% | 3.9% | 6.9% | 3.2% | 7.7% | 0.95% | 0.63% | 0.63% |
| Dec 2025 | 65.1% | 11.9% | 4.8% | 7% | 2.6% | 6.4% | 0.96% | 0.64% | 0.64% |
| Jan 2026 | 64.6% | 9.9% | 5.8% | 7.3% | 3.2% | 6.5% | 1.2% | 0.78% | 0.78% |
| Feb 2026 | 66.3% | 10.2% | 6% | 7.2% | 3.3% | 4.6% | 0.98% | 0.8% | 0.66% |
| Mar 2026 | 62.6% | 11.4% | 8.5% | 6.8% | 3.1% | 5.1% | 1.1% | 0.76% | 0.62% |
| Apr 2026 | 66.1% | 10.1% | 6% | 7.2% | 3.3% | 4.5% | 1.2% | 0.8% | 0.8% |
| May 2026 | 64.1% | 9.8% | 8.7% | 6.7% | 3.2% | 4.4% | 1.2% | 1.2% | 0.78% |
| Jun 2026 | 65.4% | 8.2% | 13.1% | 5.8% | 2.2% | 3.2% | 0.97% | 0.65% | 0.65% |
| Jul 2026 | 68.4% | 8.5% | 9.2% | 5.9% | 2.3% | 3.8% | 0.83% | 0.55% | 0.55% |
| Aug 2026 | 68.8% | 10.3% | 9.2% | 5.2% | 1.9% | 2.6% | 0.83% | 0.68% | 0.56% |
| Sep 2026 | 77.4% | 7.6% | 5.7% | 4.4% | 1.7% | 1.7% | 0.63% | 0.42% | 0.42% |
How has the Nothing and OnePlus comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: OnePlus took it in November 2025, Nothing took it in February 2026.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in the United States moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 110K to 246K.
- Across the 12 months ending September 2026, OnePlus’ share of searches among smartphone brands in the United States moved from 5.1% to 1.7%, and its estimated monthly branded searches moved from 103K to 72.6K.
How did search popularity change for United States smartphone brands in September 2026?
2 changes
In September 2026, Nothing lost share of searches among smartphone brands in the United States, from 9.2% to 5.7%.
In September 2026, OnePlus lost share of searches among smartphone brands in the United States, from 2.6% to 1.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nothing’s and OnePlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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