LG vs Samsung:Which is more popular?
In September 2026, LG and Samsung were level in searches among washing machine brands in the United States, with an estimated 33.1K branded searches each, at 5.7% of the total each. When we asked ChatGPT and Google AI Overviews about washing machine brands, LG appeared in four of the five answers and Samsung in one. LG was mentioned before Samsung in every answer.
Who do people search for more?
LG and Samsung are searched for about as often as each other.
Who does AI recommend more?
LG, named ahead of Samsung in every answer
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LG was listed before Samsung in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- LG1st
Electrolux2nd
Whirlpool3rd
GE Appliances4th
Speed Queen5th
Maytag6th
Samsung–
Kenmore–
Amana–
Midea–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine should I buy?”
Asked ChatGPT
“What are the most reliable washer brands?”
Asked ChatGPT
“What is the best washer and dryer set?”
Searched Google, AI Overview
“washing machine”
Searched Google, AI Overview
“washer and dryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is LG or Samsung more popular in search?
This chart shows how often people search Google for LG and Samsung by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United States.
Share of searches by month for LG, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speed Queen | Maytag | Whirlpool | GE Appliances | LG | Samsung | Kenmore | Amana | Electrolux | Midea | Miele | Frigidaire | Bosch | Haier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 9.9% | 12.1% | 6.9% | 6.6% | 5.4% | 4.4% | 3% | 1.6% | 0.48% | 0.59% | 0.48% | 0.39% | 0.31% |
| Nov 2025 | 50.3% | 9% | 11.1% | 6.8% | 6.1% | 6.1% | 4.1% | 2.7% | 1.8% | 0.54% | 0.54% | 0.36% | 0.43% | 0.28% |
| Dec 2025 | 51.3% | 9.2% | 11.3% | 6.1% | 6.2% | 5% | 4.1% | 2.8% | 1.8% | 0.55% | 0.55% | 0.37% | 0.37% | 0.24% |
| Jan 2026 | 50.9% | 9.2% | 11.2% | 6.8% | 6.1% | 5% | 4.1% | 2.7% | 1.8% | 0.54% | 0.54% | 0.36% | 0.36% | 0.29% |
| Feb 2026 | 51.1% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 2.1% | 0.63% | 0.63% | 0.42% | 0.42% | 0.28% |
| Mar 2026 | 51.7% | 9.3% | 11.4% | 5.7% | 5.1% | 5.1% | 4.2% | 3.4% | 1.9% | 0.55% | 0.68% | 0.37% | 0.37% | 0.29% |
| Apr 2026 | 55.8% | 7.8% | 9.5% | 5.8% | 5.2% | 5.2% | 3.5% | 2.8% | 1.9% | 0.56% | 1% | 0.38% | 0.3% | 0.3% |
| May 2026 | 51.1% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 1.7% | 0.63% | 0.95% | 0.42% | 0.33% | 0.33% |
| Jun 2026 | 49.8% | 9% | 11% | 6.7% | 6% | 6% | 4% | 3.3% | 1.8% | 0.65% | 0.8% | 0.34% | 0.34% | 0.34% |
| Jul 2026 | 51.3% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 1.7% | 0.63% | 0.77% | 0.33% | 0.33% | 0.28% |
| Aug 2026 | 54.8% | 9.3% | 9.3% | 5.7% | 5.1% | 5.1% | 4.2% | 2.8% | 1.5% | 0.55% | 0.68% | 0.37% | 0.29% | 0.25% |
| Sep 2026 | 49.9% | 10.4% | 10.4% | 6.3% | 5.7% | 5.7% | 4.6% | 3.1% | 1.7% | 0.62% | 0.62% | 0.41% | 0.33% | 0.33% |
How has the LG and Samsung comparison changed over the last 12 months?
3 findings
- LG was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United States moved from 6.6% to 5.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United States moved from 5.4% to 5.7%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United States washing machine brands in September 2026?
2 changes
In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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