Brandwave

Speed Queen vs Whirlpool:Which is more popular?

In September 2026, Speed Queen had more branded searches than Whirlpool among washing machine brands in the United States. Speed Queen had about 292,000 branded searches, while Whirlpool had 60,500. Speed Queen made up 49.9% of all washing machine brand searches we track, and Whirlpool accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Speed Queen and Whirlpool each appeared in two of the five answers. Speed Queen was mentioned before Whirlpool in two out of three answers that named either.

Among washing machine brands in the United States in September 2026

Who do people search for more?

Speed Queen, about 5 searches for every 1 for Whirlpool

Speed Queen 292K searchesWhirlpool 60.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Speed Queen in 2 of 5Whirlpool in 2 of 5

Who does AI recommend more?

Speed Queen, named ahead of Whirlpool in 2 of 3 answers

Speed Queen first in 2Whirlpool first in 1

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Speed Queen was listed before Whirlpool in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Electrolux2nd
  3. Whirlpool3rd
  4. GE Appliances4th
  5. Speed Queen5th
  6. Maytag6th
  7. Samsung–
  8. Kenmore–
  9. Amana–
  10. Midea–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Speed Queen or Whirlpool more popular in search?

This chart shows how often people search Google for Speed Queen and Whirlpool by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United States.

Speed Queen and Whirlpool among washing machine brands in the United States, by month

Share of searches by month for Speed Queen, Whirlpool. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeed QueenMaytagWhirlpoolGE AppliancesLGSamsungKenmoreAmanaElectroluxMideaMieleFrigidaireBoschHaier
Oct 202547.8%9.9%12.1%6.9%6.6%5.4%4.4%3%1.6%0.48%0.59%0.48%0.39%0.31%
Nov 202550.3%9%11.1%6.8%6.1%6.1%4.1%2.7%1.8%0.54%0.54%0.36%0.43%0.28%
Dec 202551.3%9.2%11.3%6.1%6.2%5%4.1%2.8%1.8%0.55%0.55%0.37%0.37%0.24%
Jan 202650.9%9.2%11.2%6.8%6.1%5%4.1%2.7%1.8%0.54%0.54%0.36%0.36%0.29%
Feb 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%2.1%0.63%0.63%0.42%0.42%0.28%
Mar 202651.7%9.3%11.4%5.7%5.1%5.1%4.2%3.4%1.9%0.55%0.68%0.37%0.37%0.29%
Apr 202655.8%7.8%9.5%5.8%5.2%5.2%3.5%2.8%1.9%0.56%1%0.38%0.3%0.3%
May 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.95%0.42%0.33%0.33%
Jun 202649.8%9%11%6.7%6%6%4%3.3%1.8%0.65%0.8%0.34%0.34%0.34%
Jul 202651.3%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.77%0.33%0.33%0.28%
Aug 202654.8%9.3%9.3%5.7%5.1%5.1%4.2%2.8%1.5%0.55%0.68%0.37%0.29%0.25%
Sep 202649.9%10.4%10.4%6.3%5.7%5.7%4.6%3.1%1.7%0.62%0.62%0.41%0.33%0.33%

How has the Speed Queen and Whirlpool comparison changed over the last 12 months?

3 findings

How did search popularity change for United States washing machine brands in September 2026?

2 changes

  1. In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.

  2. In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Speed Queen’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Speed Queen

2 branded search terms

  • speed queen
  • speed queen washer

Whirlpool

1 branded search term

  • whirlpool washer

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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