Brandwave

How popular isSpeed Queen?

In September 2026, people searched for Speed Queen by name about 292,000 times in the United States, about the same as the previous year. These searches made up 49.9% of all United States washing machine brand searches, placing Speed Queen first out of 14 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Speed Queen appeared in two of the five answers and was the fifth most recommended of the 14.

Search and AI answers in September 2026

Speed Queen is the most searched of 14 competitors and the fifth most recommended in AI answers.

  1. Speed QueenShare of searches 49.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MaytagShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. WhirlpoolShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. GE AppliancesShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. LGShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+9 more

Speed Queen website (opens in a new tab)

Follow Speed Queen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Speed Queen is the fifth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Electrolux2nd
  3. Whirlpool3rd
  4. GE Appliances4th
  5. Speed Queen5th
  6. Maytag6th
  7. Samsung–
  8. Kenmore–
  9. Amana–
  10. Midea–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which washing machine brands compete with Speed Queen?

Speed Queen against washing machine brands in the United States, by month

Share of searches by month for Speed Queen, Maytag, Whirlpool, GE Appliances, LG, Samsung, Kenmore, Amana. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeed QueenMaytagWhirlpoolGE AppliancesLGSamsungKenmoreAmanaElectroluxMideaMieleFrigidaireBoschHaier
Oct 202547.8%9.9%12.1%6.9%6.6%5.4%4.4%3%1.6%0.48%0.59%0.48%0.39%0.31%
Nov 202550.3%9%11.1%6.8%6.1%6.1%4.1%2.7%1.8%0.54%0.54%0.36%0.43%0.28%
Dec 202551.3%9.2%11.3%6.1%6.2%5%4.1%2.8%1.8%0.55%0.55%0.37%0.37%0.24%
Jan 202650.9%9.2%11.2%6.8%6.1%5%4.1%2.7%1.8%0.54%0.54%0.36%0.36%0.29%
Feb 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%2.1%0.63%0.63%0.42%0.42%0.28%
Mar 202651.7%9.3%11.4%5.7%5.1%5.1%4.2%3.4%1.9%0.55%0.68%0.37%0.37%0.29%
Apr 202655.8%7.8%9.5%5.8%5.2%5.2%3.5%2.8%1.9%0.56%1%0.38%0.3%0.3%
May 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.95%0.42%0.33%0.33%
Jun 202649.8%9%11%6.7%6%6%4%3.3%1.8%0.65%0.8%0.34%0.34%0.34%
Jul 202651.3%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.77%0.33%0.33%0.28%
Aug 202654.8%9.3%9.3%5.7%5.1%5.1%4.2%2.8%1.5%0.55%0.68%0.37%0.29%0.25%
Sep 202649.9%10.4%10.4%6.3%5.7%5.7%4.6%3.1%1.7%0.62%0.62%0.41%0.33%0.33%

  1. 1.Speed Queen

    49.9%

    Held 1st. 292K estimated branded searches, -18.1% vs prior month. Share -4.9 points.

  2. 2.Maytag

    10.4%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Whirlpool

    10.4%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.GE Appliances

    6.3%

    Held 4th. 37K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.LG

    5.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Samsung

    5.7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Kenmore

    4.6%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Amana

    3.1%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Electrolux

    1.7%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Midea

    0.62%

    Moved from 11th to 10th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Miele

    0.62%

    Moved from 10th to 11th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.Frigidaire

    0.41%

    Held 12th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Bosch

    0.33%

    Held 13th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Haier

    0.33%

    Held 14th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare popularity between Speed Queen and its closest rivals

Every comparison with Speed Queen

13 comparisons

How has branded search demand for Speed Queen changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Speed Queen in the United States held steady at 292K.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in the United States increased from 47.8% to 49.9%.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in the United States peaked at 55.8% in April 2026 and was lowest at 47.8% in October 2025.

How did search popularity change for United States washing machine brands in September 2026?

6 changes

  1. In September 2026, Maytag gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.

  2. In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.

  3. In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%.

  4. In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.

  5. In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.

  6. In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%.

How are Speed Queen’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Speed Queen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • speed queen
  • speed queen washer

How the Brand Demand Index is measured

Who owns Speed Queen?

Speed Queen is owned by Alliance Laundry Systems. Brandwave does not track any other brands owned by Alliance Laundry Systems.

Do you work for Speed Queen? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Speed Queen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free