Brandwave

LG vs Speed Queen:Which is more popular?

In September 2026, Speed Queen had more branded searches than LG among washing machine brands in the United States. Speed Queen had about 292,000 branded searches, while LG had 33,100. Speed Queen made up 49.9% of all washing machine brand searches we track, and LG accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, LG appeared in four of the five answers and Speed Queen in two. LG was mentioned before Speed Queen in every answer.

Among washing machine brands in the United States in September 2026

Who do people search for more?

Speed Queen, about 9 searches for every 1 for LG

Speed Queen 292K searchesLG 33.1K searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, Speed Queen in 2

LG in 4 of 5Speed Queen in 2 of 5

Who does AI recommend more?

LG, named ahead of Speed Queen in every answer

LG first in 4Speed Queen never first

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Speed Queen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Speed Queen in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Electrolux2nd
  3. Whirlpool3rd
  4. GE Appliances4th
  5. Speed Queen5th
  6. Maytag6th
  7. Samsung–
  8. Kenmore–
  9. Amana–
  10. Midea–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is LG or Speed Queen more popular in search?

This chart shows how often people search Google for LG and Speed Queen by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United States.

LG and Speed Queen among washing machine brands in the United States, by month

Share of searches by month for Speed Queen, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeed QueenMaytagWhirlpoolGE AppliancesLGSamsungKenmoreAmanaElectroluxMideaMieleFrigidaireBoschHaier
Oct 202547.8%9.9%12.1%6.9%6.6%5.4%4.4%3%1.6%0.48%0.59%0.48%0.39%0.31%
Nov 202550.3%9%11.1%6.8%6.1%6.1%4.1%2.7%1.8%0.54%0.54%0.36%0.43%0.28%
Dec 202551.3%9.2%11.3%6.1%6.2%5%4.1%2.8%1.8%0.55%0.55%0.37%0.37%0.24%
Jan 202650.9%9.2%11.2%6.8%6.1%5%4.1%2.7%1.8%0.54%0.54%0.36%0.36%0.29%
Feb 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%2.1%0.63%0.63%0.42%0.42%0.28%
Mar 202651.7%9.3%11.4%5.7%5.1%5.1%4.2%3.4%1.9%0.55%0.68%0.37%0.37%0.29%
Apr 202655.8%7.8%9.5%5.8%5.2%5.2%3.5%2.8%1.9%0.56%1%0.38%0.3%0.3%
May 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.95%0.42%0.33%0.33%
Jun 202649.8%9%11%6.7%6%6%4%3.3%1.8%0.65%0.8%0.34%0.34%0.34%
Jul 202651.3%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.77%0.33%0.33%0.28%
Aug 202654.8%9.3%9.3%5.7%5.1%5.1%4.2%2.8%1.5%0.55%0.68%0.37%0.29%0.25%
Sep 202649.9%10.4%10.4%6.3%5.7%5.7%4.6%3.1%1.7%0.62%0.62%0.41%0.33%0.33%

How has the LG and Speed Queen comparison changed over the last 12 months?

3 findings

How did search popularity change for United States washing machine brands in September 2026?

2 changes

  1. In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.

  2. In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg washer

Speed Queen

2 branded search terms

  • speed queen
  • speed queen washer

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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