How popular isMiele?
In September 2026, people searched for Miele by name about 103,000 times in the United States, a 10.4% decrease from the previous year. These searches made up 0.62% of all United States washing machine brand searches, placing Miele 11th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Miele did not appear in any of the answers.
Miele is the 11th most searched of 14 competitors and not listed in any AI answer.
Speed QueenShare of searches 49.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
MaytagShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
WhirlpoolShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
GE AppliancesShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MieleShare of searches 0.62%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine should I buy?”
Asked ChatGPT
“What are the most reliable washer brands?”
Asked ChatGPT
“What is the best washer and dryer set?”
Searched Google, AI Overview
“washing machine”
Searched Google, AI Overview
“washer and dryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which washing machine brands compete with Miele?
Share of searches by month for Speed Queen, Maytag, Whirlpool, GE Appliances, LG, Samsung, Kenmore, Amana, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speed Queen | Maytag | Whirlpool | GE Appliances | LG | Samsung | Kenmore | Amana | Electrolux | Midea | Miele | Frigidaire | Bosch | Haier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 9.9% | 12.1% | 6.9% | 6.6% | 5.4% | 4.4% | 3% | 1.6% | 0.48% | 0.59% | 0.48% | 0.39% | 0.31% |
| Nov 2025 | 50.3% | 9% | 11.1% | 6.8% | 6.1% | 6.1% | 4.1% | 2.7% | 1.8% | 0.54% | 0.54% | 0.36% | 0.43% | 0.28% |
| Dec 2025 | 51.3% | 9.2% | 11.3% | 6.1% | 6.2% | 5% | 4.1% | 2.8% | 1.8% | 0.55% | 0.55% | 0.37% | 0.37% | 0.24% |
| Jan 2026 | 50.9% | 9.2% | 11.2% | 6.8% | 6.1% | 5% | 4.1% | 2.7% | 1.8% | 0.54% | 0.54% | 0.36% | 0.36% | 0.29% |
| Feb 2026 | 51.1% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 2.1% | 0.63% | 0.63% | 0.42% | 0.42% | 0.28% |
| Mar 2026 | 51.7% | 9.3% | 11.4% | 5.7% | 5.1% | 5.1% | 4.2% | 3.4% | 1.9% | 0.55% | 0.68% | 0.37% | 0.37% | 0.29% |
| Apr 2026 | 55.8% | 7.8% | 9.5% | 5.8% | 5.2% | 5.2% | 3.5% | 2.8% | 1.9% | 0.56% | 1% | 0.38% | 0.3% | 0.3% |
| May 2026 | 51.1% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 1.7% | 0.63% | 0.95% | 0.42% | 0.33% | 0.33% |
| Jun 2026 | 49.8% | 9% | 11% | 6.7% | 6% | 6% | 4% | 3.3% | 1.8% | 0.65% | 0.8% | 0.34% | 0.34% | 0.34% |
| Jul 2026 | 51.3% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 1.7% | 0.63% | 0.77% | 0.33% | 0.33% | 0.28% |
| Aug 2026 | 54.8% | 9.3% | 9.3% | 5.7% | 5.1% | 5.1% | 4.2% | 2.8% | 1.5% | 0.55% | 0.68% | 0.37% | 0.29% | 0.25% |
| Sep 2026 | 49.9% | 10.4% | 10.4% | 6.3% | 5.7% | 5.7% | 4.6% | 3.1% | 1.7% | 0.62% | 0.62% | 0.41% | 0.33% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 292K | -18.1% | -4.9 points | |
| 2, held 2nd | 10.4% | 60.5K | 0% | +1 points | |
| 3, held 3rd | 10.4% | 60.5K | 0% | +1 points | |
| 4, held 4th | 6.3% | 37K | 0% | +0.6 points | |
| 5, held 5th | 5.7% | 33.1K | 0% | +0.6 points | |
| 6, held 6th | 5.7% | 33.1K | 0% | +0.6 points | |
| 7, held 7th | 4.6% | 27.1K | 0% | +0.5 points | |
| 8, held 8th | 3.1% | 18.1K | 0% | +0.3 points | |
| 9, held 9th | 1.7% | 9.9K | 0% | +0.2 points | |
| 10, moved from 11th to 10th | 0.62% | 3.6K | 0% | +0.1 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.62% | 3.6K | -18.2% | -0.1 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.41% | 2.4K | 0% | 0 points | |
| 13, held 13th | 0.33% | 1.9K | 0% | 0 points | |
| 14, held 14th | 0.33% | 1.9K | +18.8% | +0.1 points |
49.9%
Held 1st. 292K estimated branded searches, -18.1% vs prior month. Share -4.9 points.
2.
Maytag10.4%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.
10.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.
6.3%
Held 4th. 37K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
LG5.7%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Samsung5.7%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
Kenmore4.6%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
8.
Amana3.1%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.7%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.
Midea0.62%
Moved from 11th to 10th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Miele0.62%
Moved from 10th to 11th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
12.
Frigidaire0.41%
Held 12th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Bosch0.33%
Held 13th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Haier0.33%
Held 14th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
Compare popularity between Miele and its closest rivals
Every comparison with Miele
35 comparisons
- Dyson vs Miele
- Kirby vs Miele
- Miele vs Roborock
- Miele vs Shark
- BISSELL vs Miele
- Miele vs Tineco
- Eureka vs Miele
- Hoover vs Miele
- Dirt Devil vs Miele
- Miele vs Oreck
- Cove vs Miele
- Kenmore vs Miele
- ASKO vs Miele
- Eufy vs Miele
- Levoit vs Miele
- Bosch vs Miele
- Café vs Miele
- Frigidaire vs Miele
- GE Appliances vs Miele
- Hisense vs Miele
- KitchenAid vs Miele
- LG vs Miele
- Maytag vs Miele
- Miele vs Smeg
- Miele vs Sub-Zero
- Miele vs Thermador
- Miele vs Viking
- Miele vs Whirlpool
- Amana vs Miele
- Electrolux vs Miele
- Fisher & Paykel vs Miele
- Midea vs Miele
- Miele vs Speed Queen
- Miele vs Samsung
- Haier vs Miele
How has branded search demand for Miele changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miele in the United States fell from 115K to 103K.
- Across the 12 months ending September 2026, Miele fell from 10th to 11th among washing machine brands in the United States.
How did search popularity change for United States washing machine brands in September 2026?
6 changes
In September 2026, Maytag gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.
In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.
In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%.
In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%.
How are Miele’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- miele dishwasher
- miele refrigerator
- miele vacuum
- miele washer
Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Miele compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum brands | 5th of 15 | 7.9% | Show ranking |
| Refrigerator brands | 15th of 15 | 0.92% | Show ranking |
| Washing machine brands | 11th of 14 | 0.62% | Shown above |
| Dishwasher brands | 6th of 15 | 8.3% | Show ranking |
Is Miele your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.