Brandwave

GE Appliances vs Miele:Which is more popular?

In September 2026, GE Appliances had more branded searches than Miele among refrigerator brands in the United States. GE Appliances had about 60,500 branded searches, while Miele had 5,400. GE Appliances made up 10.3% of all refrigerator brand searches we track, and Miele accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about refrigerator brands, GE Appliances appeared in four of the five answers and Miele in none.

Among refrigerator brands in the United States in September 2026

Who do people search for more?

GE Appliances, about 11 searches for every 1 for Miele

GE Appliances 60.5K searchesMiele 5.4K searches

Who does AI mention more?

GE Appliances, mentioned in 4 of 5 answers, Miele in 0

GE Appliances in 4 of 5Miele in 0 of 5

Who does AI recommend more?

GE Appliances, the only one of the two named

GE Appliances first in 4Miele never named

Follow GE Appliances vs Miele and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. LG3rd
  4. Samsung4th
  5. Whirlpool5th
  6. Café5th
  7. Frigidaire7th
  8. KitchenAid–
  9. Sub-Zero–
  10. +5 more
  11. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about refrigerator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is GE Appliances or Miele more popular in search?

This chart shows how often people search Google for GE Appliances and Miele by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.

GE Appliances and Miele among refrigerator brands in the United States, by month

Share of searches by month for GE Appliances, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthWhirlpoolFrigidaireLGSamsungGE AppliancesBoschKitchenAidSub-ZeroHisenseMaytagCaféThermadorSmegVikingMiele
Oct 202518.2%10%18.2%12.2%12.2%6.7%6.7%5.5%2%2%1.6%1.1%1.3%1.1%1.3%
Nov 202518.2%10%18.2%12.2%10%6.7%6.7%6.7%2.4%2.4%2%1.1%1.1%1.1%1.3%
Dec 202517.7%11.9%17.7%11.9%7.9%7.9%6.5%6.5%2.4%2.4%1.9%1.6%1.6%1.1%1.1%
Jan 202617.5%11.8%17.5%11.8%7.9%7.9%6.5%6.5%2.9%2.4%1.9%1.3%1.9%1.3%1.1%
Feb 202619.2%10.5%15.8%12.9%8.6%7.1%7.1%7.1%2.6%2.1%1.7%1.1%1.7%1.1%1.4%
Mar 202621%11.5%14.1%11.5%9.4%7.7%6.3%6.3%2.8%2.3%1.9%1.3%1.3%1%1.5%
Apr 202617.4%11.7%14.3%14.3%7.8%9.6%6.4%6.4%2.3%2.3%1.9%1.3%1%1%1.9%
May 202617.7%11.9%14.6%11.9%8%9.8%6.5%6.5%3.6%2.4%2%1.6%1.3%1.1%1.1%
Jun 202619.1%12.8%15.5%12.8%8.6%8.6%5.7%5.7%2.6%2.1%1.7%2.1%0.93%0.93%0.93%
Jul 202618.5%12.4%15.1%12.4%8.3%10.1%6.8%4.5%3%2%1.7%2%0.9%1.4%0.9%
Aug 202623%12.6%12.6%12.6%8.4%6.9%6.9%5.7%2.5%2.1%1.7%1.7%1.1%1.1%0.92%
Sep 202618.7%12.6%12.6%12.6%10.3%8.4%6.9%5.6%3.1%2.5%2.1%1.7%1.1%1.1%0.92%

How has the GE Appliances and Miele comparison changed over the last 12 months?

3 findings

How did search popularity change for United States refrigerator brands in September 2026?

2 changes

  1. In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.

  2. Estimated monthly branded searches for Miele in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

1 branded search term

  • ge refrigerator

Miele

1 branded search term

  • miele refrigerator

How the Brand Demand Index is measured

Other head-to-heads among refrigerator brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free